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Capture user events, funnels, and product analytics automatically from Heap. Push behavioral insights to BigQuery or Power BI for deeper customer journey mapping.
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Improvado connects to Heap through secure API authentication to extract your digital analytics data automatically. The platform pulls user events, conversion funnels, cohort analysis, and behavioral metrics without manual CSV downloads. Data refreshes run on your preferred schedule with configurable intervals from hourly to daily. Your Heap behavioral data flows directly to your data warehouse or BI tool without technical configuration.
Improvado normalizes Heap analytics data using the Marketing Common Data Model (MCDM) for consistent reporting across all platforms. User behavior metrics align with your advertising spend data from Google Ads, Facebook, and other channels using standardized field names. Cross-platform attribution becomes actionable when behavioral data shares the same structure as your acquisition campaigns. Build marketing dashboards that connect ad spend to actual user actions and conversion paths.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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