Data sources
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Gemius

Gemius Integration for Audience Intelligence

Gemius audience measurement and web analytics data connects to your warehouse seamlessly. Build comprehensive user behavior reports in Looker or custom dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Automate Gemius data extraction

Improvado connects to Gemius APIs to extract your website traffic data, audience demographics, and campaign performance metrics automatically. Set up data pulls on hourly, daily, or custom schedules without manual report downloads. The integration captures both real-time and historical data from your Gemius account. Data flows directly to BigQuery, Snowflake, Redshift, or your chosen destination.

Gemius Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Gemius + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Standardized audience data across platforms

Improvado's Marketing Common Data Model (MCDM) normalizes Gemius audience segments and traffic metrics with data from Google Analytics, Adobe Analytics, and 500+ other platforms. Demographic data, page views, and user behavior metrics align automatically across all your analytics tools. This standardization enables comprehensive audience analysis without manual data mapping. Compare Gemius insights against other traffic sources in unified dashboards.

Use Cases

What users ask their Gemius integration

Cross-channel
Combine Gemius audience data with Google Analytics for complete visitor analysis
5 hrs → 15 min
Budget optimization
Analyze campaign performance using Gemius traffic data and conversion metrics
Manual → auto
Executive reporting
Create executive dashboards with Gemius audience insights and marketing ROI
3 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What data can I extract from Gemius with Improvado?
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Improvado extracts website traffic metrics, audience demographics, page performance data, user behavior analytics, and campaign tracking from Gemius. The integration captures both summary reports and granular user-level data. Historical data availability depends on your Gemius account configuration.
How do I connect my Gemius account to Improvado?
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You'll need API credentials or report access from your Gemius account to establish the connection. Improvado's setup wizard guides you through the authentication process. Once connected, data extraction begins automatically based on your chosen schedule.
Can I sync Gemius data in real-time?
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Improvado supports hourly syncs for near real-time Gemius data updates, with daily syncs being most common for audience reporting. The sync frequency can be customized based on your reporting needs. Real-time capabilities depend on Gemius API limitations and your account type.
Does Improvado normalize Gemius audience segments?
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Yes, Improvado's MCDM standardizes Gemius audience segments and demographic data with other analytics platforms. This normalization enables cross-platform audience analysis and unified reporting. Compare Gemius segments against Google Analytics audiences or Facebook insights in a single view.
Which BI tools work with Gemius data from Improvado?
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Improvado loads Gemius data into Tableau, Power BI, Looker, and other major BI platforms. You can also send data to warehouses like BigQuery, Snowflake, or Redshift first. The integration supports both direct BI connections and warehouse-based analytics workflows.
What's the setup time for Gemius integration?
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Most Gemius integrations are live within 24-48 hours after providing API credentials. Initial historical data sync may take additional time depending on data volume. Ongoing syncs run automatically once configured.