Data sources
/
eBay

eBay + Improvado: Marketplace Sales Analytics

Sales data, listing performance, and buyer metrics from eBay sync to your analytics stack. Unite e-commerce data across platforms in Redshift or Google Analytics.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect eBay seller data to your analytics stack

Improvado connects to eBay's Seller API to extract sales transactions, listing performance, inventory levels, and buyer metrics. The platform automatically syncs order data, fee structures, and seller performance indicators from your eBay accounts. Data flows seamlessly into warehouses and BI tools without requiring manual CSV downloads. Track performance across multiple eBay stores and marketplaces from a single integration.

eBay Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
eBay + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified e-commerce data across all channels

Improvado's Marketing Common Data Model standardizes eBay metrics with Amazon, Shopify, and other e-commerce platform data. Product performance, sales velocity, and customer metrics align automatically across all selling channels. Compare eBay listing performance against other marketplaces using consistent measurement frameworks. Analyze complete customer journeys from marketplace discovery to repeat purchases across platforms.

Use Cases

What users ask their eBay integration

Cross-channel
Track sales performance across 500+ eBay listings without individual export files
8 hrs → 20 min
Budget optimization
Compare eBay vs Amazon product performance to optimize inventory allocation
Manual → auto
Executive reporting
Generate executive dashboards showing marketplace ROI and inventory turnover rates
6 hrs → 25 min
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What eBay seller data can Improvado extract?
+
Improvado extracts sales transactions, listing views, watchers, bids, final values, fees, inventory levels, and seller performance metrics. The integration also captures buyer behavior data, shipping performance, and return analytics.
Can I track eBay performance across multiple seller accounts?
+
Yes, Improvado connects to all eBay seller accounts you manage and consolidates performance data. You can analyze sales trends, inventory management, and profitability across different eBay stores in unified reports.
How does eBay data combine with other e-commerce platforms?
+
Improvado's MCDM aligns eBay metrics with Amazon, Shopify, Etsy, and other marketplace data using standardized product and sales measurements. You can compare performance across all selling channels in single dashboards.
Does the integration support eBay advertising data?
+
Improvado extracts both organic listing performance and eBay Promoted Listings advertising metrics. You can analyze the complete picture of listing visibility, ad spend, and sales attribution.
What destinations work with eBay seller data?
+
eBay data connects to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. Improvado handles all data transformation and loading requirements for each destination platform.
How quickly does new eBay sales data appear?
+
New sales transactions and listing updates sync within 2-4 hours through eBay's API. The platform maintains real-time inventory tracking while capturing historical sales trends for comprehensive analysis.