Data sources
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Ortto (AutoPilot)

Ortto Integration for Customer Journey Analytics

Pull email campaigns, user journeys, and conversion data from Ortto AutoPilot. Route marketing automation metrics to your data warehouse or Tableau.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Ortto AutoPilot integration

Improvado connects to Ortto (AutoPilot) through official API endpoints with secure OAuth authentication. Our platform extracts customer journey data, email campaign performance, automation metrics, and lead scoring information. Data refreshes automatically every hour to capture real-time marketing automation activity. No manual report exports or CSV downloads required from your Ortto dashboard.

Ortto (AutoPilot) Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Ortto (AutoPilot) + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified marketing automation data

Improvado's Marketing Common Data Model standardizes Ortto data alongside HubSpot, Marketo, and other marketing automation platforms. Customer journeys, email metrics, and lead scores align with universal marketing schemas. Your Ortto data combines seamlessly with advertising platforms and CRM systems for complete funnel analysis. Cross-platform marketing attribution becomes straightforward without custom API development.

Use Cases

What users ask their Ortto (AutoPilot) integration

Cross-channel
Combine Ortto customer journeys with Google Ads data for complete acquisition funnel analysis
7 hrs → 35 min
Budget optimization
Track email automation performance alongside social media and paid advertising campaigns
Manual → auto
Executive reporting
Build executive dashboards showing Ortto lead scores with sales pipeline and revenue data
5 hrs → 40 min
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Ortto (AutoPilot) data does Improvado extract?
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Improvado extracts customer journey data, email campaign metrics, automation performance, lead scoring, and contact information from Ortto. We capture open rates, click-through rates, conversion events, and behavioral triggers. Journey progression and automation funnel analytics are included in the data extraction.
How does Improvado connect to Ortto AutoPilot?
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Improvado uses Ortto's REST API with OAuth 2.0 authentication to securely access your marketing automation data. You authorize our application through Ortto's secure login process. All data transfers use HTTPS encryption and follow Ortto's API rate limiting guidelines.
Can Improvado track Ortto customer journey stages?
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Yes, Improvado maps complete customer journey progression through Ortto's automation workflows. Each journey stage, trigger event, and conversion point is captured with timestamps. You can analyze journey performance, drop-off rates, and optimization opportunities across all automation sequences.
How often does Ortto data update in Improvado?
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Ortto data refreshes every hour to capture real-time automation activity and customer interactions. Email campaign metrics update as soon as sends and engagements occur. Historical journey data backfills are available for up to 12 months depending on your Ortto plan.
Does Improvado extract Ortto lead scoring data?
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Improvado captures lead scores, scoring model criteria, and score change history from Ortto AutoPilot. Contact engagement levels, behavioral triggers, and qualification status are included. Lead scoring trends help optimize automation rules and sales handoff processes.
Can Ortto data combine with CRM platforms?
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Yes, Ortto contact and journey data normalizes alongside Salesforce, HubSpot, and other CRM platforms through our Marketing Common Data Model. Lead information, engagement history, and conversion events align across systems. Marketing-to-sales attribution becomes possible without manual data matching.