Data sources
/
Adroll

AdRoll Data Integration | Retargeting Analytics

Connect AdRoll to your data warehouse automatically. Improvado extracts retargeting campaign data, audience metrics, and conversion tracking from your AdRoll account.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect AdRoll to your data infrastructure

Improvado connects to AdRoll APIs for automated extraction of retargeting campaign performance, audience data, and conversion metrics. The integration eliminates manual CSV exports by pulling campaign data, creative performance, and cost information automatically. Fresh data appears in your warehouse within hours of campaign activity. Historical retargeting data imports ensure complete visibility into audience engagement patterns.

Adroll Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Adroll + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified retargeting data across platforms

The Marketing Common Data Model (MCDM) normalizes AdRoll data with Facebook, Google, and other retargeting platforms. Campaign metrics, audience segments, and conversion events align automatically for comprehensive analysis. Cross-platform retargeting performance becomes visible when data shares consistent structure and definitions. Attribution modeling improves when all touchpoints use standardized metrics.

Use Cases

What users ask their Adroll integration

Cross-channel
Compare AdRoll retargeting performance with Facebook and Google across audience segments
4 hrs → 12 min
Budget optimization
Optimize retargeting budgets using cross-channel customer lifetime value and conversion data
Manual → auto
Executive reporting
Create executive reports showing retargeting impact on overall marketing funnel performance
3 hrs → 18 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What AdRoll data does Improvado extract?
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Improvado extracts campaign performance, audience metrics, creative data, conversion tracking, and cost information. The integration includes impression volumes, click-through rates, and retargeting funnel metrics. Historical data covers your complete AdRoll campaign history.
How often does AdRoll data refresh in my warehouse?
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Data updates every 3 hours by default, with customizable refresh schedules based on campaign optimization needs. More frequent updates are available for high-volume accounts requiring real-time insights. Campaign changes appear in your warehouse within 20 minutes.
Can I analyze AdRoll data alongside other retargeting platforms?
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Yes, the Marketing Common Data Model standardizes AdRoll with Facebook Ads, Google Ads, and other retargeting platforms. Audience performance, conversion metrics, and campaign data align automatically. Cross-platform retargeting analysis requires no additional data preparation.
Does the integration capture AdRoll audience segmentation data?
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Audience segment performance includes engagement rates, conversion metrics, and cost efficiency by segment type. The integration tracks dynamic retargeting performance, lookalike audience results, and custom segment effectiveness. Audience growth and overlap metrics enhance targeting optimization.
What destinations work with AdRoll data integration?
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Improvado sends AdRoll data to BigQuery, Snowflake, Redshift, Azure Synapse, and other major warehouses. Visualization platforms like Tableau, Power BI, and Looker access processed data immediately. Both cloud and on-premise data destinations are supported.
How does Improvado handle AdRoll conversion attribution?
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Conversion data includes post-click and post-impression attribution from AdRoll campaigns with revenue values. The integration maps conversion events to standardized metrics for cross-platform attribution analysis. CRM and analytics data enhance retargeting conversion accuracy.