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Access travel audience targeting data, booking funnel metrics, and campaign performance from Sojern. Visualize alongside other channels in Looker dashboards.
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Improvado's Sojern connector extracts travel marketing data through secure API connections. Pull campaign metrics like impressions, clicks, bookings, and traveler engagement across all Sojern channels. Data refreshes every hour to keep travel marketing dashboards current. Authentication and schema mapping are handled automatically without technical setup.
Sojern data is normalized through Improvado's Marketing Common Data Model alongside other travel and hospitality platforms. Compare booking performance and traveler intent signals across Google Travel, Facebook, and direct channels. Analyze the complete travel customer journey from inspiration through post-trip engagement. Build attribution models that account for Sojern's unique travel intent targeting.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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