Wicked Reports alternatives for marketing teams

Looking for the best alternatives to the Wicked Reports? Here is the list of top 10 competitors of the Wicked Reports in 2021 with a brief review of their pros, cons, and pricing.

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Website:
https://wickedreports.com
Year founded::
2015
Company size:
1 - 10

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Wicked Reports is the leading marketing attribution platform for successful multi-channel marketers of ECommerce, ELearning, and subscription products.

Use Cases

Pricing

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Wicked Reports in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

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What is Datorama? Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.

Year founded:
2012
Company size:
200 - 500

Datorama

What is Datorama? Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.

https://datorama.com/
Year founded
2012
Company size
200 - 500

Datorama

Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.

Company rating
4.0
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Use Cases

Pricing

Datorama charges customers based on lines of data. If users have several campaigns running, this can get rather expensive.

Integrations

Pros

  • Claim to have 400 marketing integrations (*but it's impossible to find a list anywhere on their site)
  • Powerful visualization capability

Cons

  • Steep learning curve as the platform is not very intuitive
  • Difficult to set up new campaigns or make changes without an implementation engineer
  • You can only view your data through the Datorama dashboard, you can't export it, save it as a file, or view it on the BI tool of your choice.
  • Customers are charged by the number of lines of data, which can be very cost prohibitive if you have numerous campaigns running.
  • Naming conventions are confusing. Some metrics are named very differently from how they appear in the source.
  • Access to a customer service rep is an up-charge.
  • Getting data to a workable state is a really manual process
  • Database solution is not provided
  • Cross-channel comparison is limited

Alternatives

What is Adverity? Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Year founded:
2014
Company size:
50 - 200

Adverity

What is Adverity? Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

https://www.adverity.com/
Year founded
2014
Company size
50 - 200

Adverity

Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Adverity doesn’t feature any pricing information on their website. To get pricing details and to request a demo, you will have to contact the company.

Integrations

Pros

  • Full control over your data
  • Fast integration of data sources
  • Scalable and flexible

Cons

  • For those who aren’t experienced with using data, there can be a steep learning curve
  • Could use some improvements the UX-flow
  • Need a good understanding of data to get the most out of the platform
  • Management of UI dashboards could be a bit more customizable

Alternatives

What is Tapclicks? Tapclicks is a marketing analytics tool that offers marketers and agencies an all-in-one, cloud-based platform for management, reporting, and analytics.

Year founded:
2009
Company size:
50 - 200

Tapclicks

What is Tapclicks? Tapclicks is a marketing analytics tool that offers marketers and agencies an all-in-one, cloud-based platform for management, reporting, and analytics.

https://www.tapclicks.com/
Year founded
2009
Company size
50 - 200

Tapclicks

Who should use Tapclicks?

Tapclicks lets you export and schedule automatic reports into Excel, PDF, Email, PowerPoint, and Word. The platform offers pre-built visualizations and a library of widgets you can setup to help answer business questions. The tool is useful if you have many reports you need to automate for clients.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Tapclicks certainly isn’t the cheapest option, starting at $499 per month for its Basic plan. You can try a demo version of the platform or take advantage of a 14-day free trial first before diving in.

Integrations

Pros

  • Numerous data sources
  • Variety of visualization options

Cons

  • There are a lot of features that aren't very intuitive to use.
  • ‍There are some features in reporting that can be a little buggy.
  • Some of the field customizations are a bit limited.

Alternatives

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