Improvado

For leadership

Gain full visibility over marketing performance

Every budget decision needs solid numbers. Improvado unifies your marketing data into one source of truth with automated pipelines, so you see performance clearly at any scale, cut overhead, and invest with confidence.

One more thing...

Please use your work email address

Trusted by

It’s hard to lead when the data falls short

Too many overlapping tools eat budget and time, while many capabilities go unused.

Struggles to measure ROI across channels in real time lead to thousands in misallocated spend.

Every extra vendor introduces risk, slows audits, and makes governance harder to enforce.

Improvado has got it covered

Improvado is a fully integrated, enterprise-grade marketing intelligence platform that streamlines data integration, governance, and marketing reporting at scale.

Instant Intelligence

Campaign Governance

Data Transformation

Data Ownership

Data Extraction

Improvado

Unified marketing data

Cut total cost of ownership

Building a marketing data pipeline in-house quickly becomes expensive and complex. Improvado brings extraction, modeling, governance, attribution, and visualization into one governed platform, reducing vendor sprawl, cutting engineering overhead, and delivering impact in weeks, not months.

Improvado

Campaign governance

See ROI clearly

Siloed tools and mismatched metrics make ROI hard to measure. With Improvado, you effectively unify performance data across every channel, platform, and team and see which investments drive growth and which drain budget.

Improvado

Automated reporting & insights

Monitor and govern your data

Improvado keeps your marketing data clean and reliable at scale. Automated monitoring and alerts flag issues before they reach reports, while company-wide rules enforce consistency in campaign naming, targeting, and budget alignment. Even details like UTM parameters stay standardized, so accuracy is built into every report.

Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.

Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data

Your data foundation for trusted marketing intelligence

Top-notch data integration

500+ pre-built connectors work seamlessly with your existing stack, from warehouses to BI tools, so you don’t have to rethink infrastructure.

250+ rules for governance

Apply company-wide marketing data standards—naming, targeting, budget alignment, and more—keeping every report consistent.

AI-powered intelligence

Natural-language queries and proactive recommendations give you faster access to insights—while running securely within your own data warehouse.

Enterprise-grade security

SOC 2, HIPAA, and GDPR compliance with role-based access and audit trails ensures InfoSec sign-off without slowing marketing down.

DATA ENCRYPTION

SSO & IAM

Professional services

White-glove support to accelerate impact

Enterprise migration & rollouts made simple

From onboarding to complex migrations, our team helps you deploy Improvado across your organization quickly and smoothly.

Custom models and governance

Get expert help building advanced attribution models, aligning KPIs, and setting up company-wide governance rules—without adding headcount.

Ready to act on data, not wait for it?

One more thing...

Please use your work email address

Professional services

Expand your analytics capabilities with a team of dedicated experts.

Product updates

Discover new features and the latest product updates.