Improvado
For analysts

Focus on analysis,
not fixing data

Automate the entire marketing data pipeline—from extraction to presentation—so you can focus on insights and answer tough questions like attribution and ROI with confidence.
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Trusted by

Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
Docker
Hims
OMD

It’s tough to be data-driven
when the data won’t add up

APIs break and fields change,
leaving you stuck in fixes.

Numbers don’t match across tools,
forcing endless reconciliation.

Stakeholders want answers,
but dashboards don’t align.

Improvado has got it covered

An AI-powered marketing intelligence platform that takes care of the data work, so you can focus on marketing.
Improvado
Unified marketing data

Extract from any source, without the upkeep

With Improvado, analysts don’t waste time building or fixing data connectors in-house. More than 500 pre-built integrations update automatically, keeping pipelines healthy without extra effort. From ad platforms to spreadsheets, CSVs, and other flat files, all your sources flow into one centralized, reliable stream of data.
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Improvado
Campaign governance

Trust every number
you present

Nothing undermines trust faster than numbers that don’t match. With Improvado, your data is automatically standardized and governed, so every source contributes to a clean, reliable dataset that lines up in reports. No mismatched numbers, ever.
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Improvado
Automated reporting & insights

Get from raw data to clear answers in no time

Business priorities change fast: today it’s ROI by channel, tomorrow it’s a budget “what-if.” Improvado prepares you with analysis-ready dashboards, pre-built attribution and ROI models, and an AI agent for ad-hoc queries. No matter the curveball, you can deliver answers in minutes, not days.
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Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.
Jeff Lee, Head of Community and Digital strategy at ASUS
Jeff Lee
Head of Social, Media Buy, Influencer & Marketing Data

Built for the way enterprise marketing analysts work

Unify your data pipeline

Get over 40,000+ marketing metrics from all your data sources flowing into one governed pipeline. If a source isn’t covered, Improvado builds a tailored connector for you.

Cover any marketing use case

Employ over 15 pre-built data transformation recipes—cross-channel, paid social, programmatic, and more—to get an analysis-ready dataset fast.

Transform without code

Automate common fixes, like campaign naming, currencies, and time zones. Use Improvado’s no-code interface for the custom rules, mappings, and calculations your business logic requires.

Query and visualize instantly

Get started fast with ready-to-go dashboards in any BI tool. Need something custom? Build even complex queries in no time with an AI-powered, no-code interface. The AI Agent also handles ad-hoc requests effectively, so business users can explore data safely without touching raw datasets.
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DATA ENCRYPTION

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SSO & IAM

Professional services

Get expert support
when you need it

Setup without the hassle

Our team helps configure complex pipelines, custom metrics, and complex datasets like the one for MTA and MMM, so you don’t lose days figuring it out alone.

Help on demand

You’ve got our tech specialists ready to step in when you need them. Weird API behavior? Suspect missing some data? We've got you covered, without ticket ping pong.

Unlock AI-powered marketing analytics to drive higher ROAS

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