I’m not going to sit here and bore you with the history of marketing analytics. You know the deal. Shit’s been growing like wildfire--
Thousands of new martech platforms means that our job as marketers has, quite frankly, been getting out of hand.
We’re each responsible for:
But that analytical piece is easier said than done.
And there’s really no “experts” out there, doing a really great job of telling everyone exactly how it’s done. At least not that I’ve seen. How do we get started? How are we sure we’re tracking EVERYTHING and doing it correctly?
How do we tie all this website data, customer data, ad spend data, sales data to revenue? And then how do we display this data in a way where we can easily pull actionable insights and make smart decisions?
Right now, this whole process is feeling pretty manual and tedious.
“All over the place,” if you will. And apparently, I’m not alone.