Pick the right plan to unlock the power of marketing intelligence

Unlock AI-powered marketing analytics to drive more ROI

Connect your marketing data from 500+ sources
Centralize and harmonize all your data
Generate analysis-ready cross-channel reports
Get automated AI insights
SOC 2, HIPAA, CCPA compliance

Growth

For expanding firms needing deeper insights and reporting
Get a demo

Advanced

For large companies requiring robust integrations and support
Get a demo

Enterprise

For industry leaders with complex needs. Unlimited features
Get a demo

Products & Features breakdown

Data Extraction & Loading

Data volume, unique rows per year
Up to 200 million
Growth
Up to 600 million
Advanced
Up to 1 billion
Enterprise
Data sync frequency
Refresh your data daily or increase the update frequency up to once every hour.
Enterprise
Up to twice daily
Advanced
Up to four times daily
Growth
Custom
Unlimited data sources
Integrate data from over 500 supported sources or request a custom data source connector, and we’ll build it for you.
Enterprise
Advanced
Growth
Unlimited accounts per data source
Enterprise
Advanced
Growth
500+ pre-built data sources
Enterprise
Advanced
Growth
Custom data sources
Enterprise
Credits apply
Advanced
Credits apply
Growth
Credits apply
Initial historical data per data source
Enterprise
2 years
Advanced
Max
Growth
Max
Flexible data storage options
Extract data to hosted, managed or owned storage. You can also choose to push data directly to your destinations.
Enterprise
Advanced
Growth
Intermediate storage (hosted, managed or owned)
Enterprise
Advanced
Growth
Direct push to data destination
Enterprise
Add-on
Advanced
Growth
Unlimited data destinations
Pick one or more destinations for your ETL marketing data pipeline to load raw and transformed data.
Enterprise
Advanced
Growth
18+ pre-built data destinations
Enterprise
Advanced
Growth
Custom data destinations
Enterprise
Credits apply
Advanced
Credits apply
Growth
Credits apply
Concurrent data destinations
Enterprise
2
Advanced
Unlimited
Growth
Unlimited
Customization credits
Enterprise
240
Advanced
480
Growth
960

Data Transformation

Self-service no-code data transformation
Leverage our powerful data transformation UI to modify existing models or create custom ones.
Enterprise
Advanced
Growth
Pre-built data pipelines and dashboards
Our ready-made marketing intelligence recipes enable your team to quickly set up pre-configured data pipelines and dashboards for common marketing use cases.
Enterprise
1
Advanced
2
Growth
4
Custom data pipelines and dashboards
Improvado experts can customize every stage of marketing data pipelines for you — from custom data sources to custom dashboards and beyond.
Enterprise
Credits apply
Advanced
Credits apply
Growth
Credits apply
Customization credits
Enterprise
240
Advanced
480
Growth
960
Marketing Intelligence for Data Warehouses (ELT)
Run marketing intelligence and AI Agent directly within your secure Snowflake, GBQ, MS SQL, or Databricks perimeter.
Enterprise
Add-on
Advanced
Add-on
Growth
Add-on

Marketing Data Governance (MDG)

Complete MDG Package
Automate campaign performance and compliance monitoring and alerting with 250+ pre-built and unlimited custom checks: KPI health, naming conventions, budget pacing, brand safety, and more.
Enterprise
Add-on
Advanced
Add-on
Growth
Add-on
Naming Conventions Module Only
Ensure consistent campaign naming across all of your ad platforms and accounts. Enable continuous monitoring, validation, naming issue discovery & correction, and sync back corrected naming to your ad platforms.
Enterprise
Add-on
Advanced
Add-on
Growth
Add-on

Reporting & Insights

AI Agent
Employ an autonomous marketing analytics teammate to automate up to 99.5% analytics routines and reporting. Save your team 30 hours each week.
Enterprise
Add-on
Advanced
Add-on
Growth
Add-on
Dashboard templates
Get enterprise-grade dashboard templates for Looker Studio, Tableau, and Power BI for over a dozen marketing use cases (depends on enabled marketing intelligence recipes).
Enterprise
1
Advanced
2
Growth
4
Custom dashboards
Leverage in-depth dashboard customization options powered by Improvado’s expertise in data modeling and visualization.
Add-on
Enterprise
Add-on
Advanced
Add-on
Growth

Platform extension

Improvado Management API
Manage your Improvado instance without ever logging into our platform’s UI. Configure data source and account connections, build automations, or integrate Improvado into your product.
Enterprise
Enterprise
Enterprise

Admin

Unlimited Users
Enterprise
Advanced
Growth
SSO via Google
Enterprise
Advanced
Growth
SSO via Azure, Okta
Enterprise
Add-on
Advanced
Growth
Multiple instances
Add-on
Enterprise
Add-on
Advanced
Add-on
Growth
Alerts & notifications
Enterprise
Advanced
Growth
Workspaces
Enterprise
Up to 2
Advanced
Up to 3
Up to 5

Security & Compliance

SOC2 Type II
Enterprise
Advanced
Growth
HIPPA
Enterprise
Advanced
Growth
GDPR and CCPA
Enterprise
Advanced
Growth
Data processing location geo restriction
(US or EU)
Enterprise
Advanced

Support

Dedicated Customer Success Manager (CSM)
Enterprise
Advanced
Growth
Customer Help Center & Documentation
Enterprise
Advanced
Growth
Customer Service Desk
Enterprise
Advanced
Growth
Standard Customer Support
Enterprise
Advanced
Growth
         Standard SLAs
Enterprise
Advanced
Growth
        10/5 Support (8-6 M-F)
Enterprise
Advanced
Growth
Premium Customer Support
Enterprise
Add-on
Advanced
Growth
        Additional Credits
Enterprise
200
Advanced
Growth
        Credits for Professional Services
Enterprise
Advanced
Growth
        Managed Services Lite Included
Enterprise
Advanced
10 hours/month*
Growth
20 hours/month*
        Concurrent Requests
Enterprise
3
Advanced
4
Growth
6
        Premium SLAs
Enterprise
Advanced
Growth
        Named Customer Support Engineer
Enterprise
Advanced
Growth
Add-on
        24/7 Support
Enterprise
Advanced
Growth
Add-on
*Only applies for contracts beyond specified values.
Built for enterprises

Enterprise-grade
security & compliance

Data security

Improvado ensures robust security and strict compliance with all data protection regulations, using the latest encryption and access control technologies.

Compliance

Improvado adheres to all major regulatory standards, including SOC 2, CCPA, HIPAA, and GDPR, ensuring the highest level of compliance.

SOC 2

HIPAA

GDPR

CCPA