25 Best Marketing Dashboard Examples and Templates [2024]

A well-designed marketing dashboard is crucial for effective analytics—it turns complex data into clear insights your team can use. But many dashboards end up overly complex, understood only by their creators, so they’re shelved and forgotten.

This guide showcases 25 user-friendly marketing dashboard templates that streamline setup and promote insights discovery without wasted effort. 

For your convenience, we grouped them into five broader categories. Explore all of them one by one, or jump right to the one that’s the most relevant to you. 

• General view marketing reporting dashboards
• Marketing dashboards by channels
• Marketing dashboards by tactics
• Web analytics dashboards
• Advertising dashboards
• Marketing dashboards by business type
• eCommerce dashboards

What makes a good marketing dashboard?

A marketing dashboard is something like a pulse check: it measures how things are going and supports data-driven decisions. Depending on the type, it can provide high-level insights to refine marketing strategies or give a detailed analysis of some particular activities.

Marketing dashboard software is only as effective as the data behind it. That’s why reliable analytics tools are essential—they automate data collection, cleaning, and processing, saving time and ensuring accuracy for dependable insights. So before you use any of the dashboards from the post, ensure your data sources are accurate and your analytics tools are properly configured.

Business dashboard examples

#1 Marketing performance dashboard

A marketing performance dashboard offers a clear overview of key performance indicators, conversion funnels, and other vital digital marketing metrics. It supports marketers in executing strategies, making data-driven decisions, and automating the lion’s share of manual reporting.

Typical KPIs include:

• Return on marketing investment (ROMI)
• Return on ad spend (ROAS)
• Goal completion rates
• Channel effectiveness
• Campaign performance. 

These dashboards often leverage attribution models. By assigning value to each touchpoint, they credit individual steps in the customer journey and help gauge campaign success.

#2 CMO dashboard

The CMO dashboard provides a high-level overview of your company’s marketing performance, combining data from website analytics, email marketing, social media, and more. It answers the crucial question, “How are we performing?” at a glance, making it a go-to tool for executives.

By integrating metrics from multiple sources, this dashboard offers a comprehensive view of marketing efforts, enabling leaders to monitor performance daily and make informed, strategic decisions about campaigns and resource allocation.

#3 Marketing attribution dashboard

A marketing attribution dashboard helps you measure the effectiveness of your efforts by visualizing the impact of various activities on the entire sales process, stage by stage. It clearly shows how different channels and touchpoints influence customer behavior and drive conversions.

This dashboard allows you to:

• Analyze the customer journey from initial touchpoints to final purchase.
• Identify which communication channels contribute most to success.
• Optimize strategies by understanding the value of each interaction.

By capturing the meaningful moments in your customers’ interactions with your brand, a marketing attribution dashboard provides actionable insights to refine your approach and maximize ROI.

#4 Marketing KPI dashboard

A marketing KPI dashboard is one of the most comprehensive tools for tracking and analyzing business performance. Modern solutions allow users to customize these dashboards to fit their needs, ensuring they focus on the metrics that matter most to their goals.

Key metrics commonly tracked include:

• Cost Per Acquisition (CPA): Measure how much it costs to acquire a customer.
• Cost Per Lead (CPL): Evaluate the cost of generating a new lead.
• Average Order Value (AOV): Track the average revenue generated per order.
• CRM Metrics: Monitor customer relationship management performance.
• Sales Targets & Growth: Measure progress toward revenue goals and growth trends.

You can select or create one tailored to your unique requirements by comparing different marketing KPI dashboard examples. A well-designed dashboard keeps you informed about your company’s progress, enabling you to identify trends, optimize strategies, and make data-driven decisions.

Marketing dashboards by channels

#5 SEO dashboard

An SEO dashboard is a centralized hub for tracking and analyzing your website's search engine performance. It provides a clear overview of essential SEO metrics, helping SEO specialists and content marketers collaborate to boost page rankings and domain authority.

Key metrics tracked include:

• Sessions
• Unique visits
• Pages per session
• Average session duration
• Keyword rankings
• Backlinks per page
• Website traffic growth dynamics

This dashboard simplifies identifying areas for website optimization, tracking keyword performance, and monitoring month-over-month changes. By focusing on these insights, marketers can fine-tune strategies to improve visibility and drive organic growth.

#6 Social media dashboard

A social media dashboard focuses on tracking performance across platforms, highlighting paid and organic efforts. It’s designed to provide insights into how your audience interacts with your content, whether through ads or organic posts. 

By monitoring trends in real time, such as engagement spikes or follower growth, you can refine campaigns, optimize posting schedules, and allocate budgets effectively for measurable results.

Key organic metrics include:

• Reach
• Engagement (likes, comments, shares)
• Follower growth
• Post-performance (e.g., views, reactions)

Key paid metrics include:

• Impressions
• Clicks
• Cost per thousand impressions (CPM)
• Click-through rate (CTR)
• Cost per click (CPC)

This social media dashboard enables in-depth analysis across channels and campaigns down to the level of an individual post or a banner, ensuring every aspect of their social strategy is optimized. Thanks to this, you can fully understand the impact of your social media efforts.

#7 Email marketing dashboard

An email marketing dashboard is essential for tracking the performance of your nurturing, drip, and regular email campaigns. It provides insights into what resonates with your audience, identifies optimal send times, and automates analytics across numerous campaigns.

Key metrics to track include:

• Email Open Rate: Measure how many recipients open your emails.
• Conversion Rate: Assess the percentage of recipients taking the desired action.
• Revenue Generated: Track sales directly attributed to email campaigns.
• Email List Subscribers: Monitor growth and engagement.
• Bounce and Unsubscribe Rates: Identify issues affecting deliverability and retention.
• URL Sessions: Measure website traffic generated by email links.

When paired with a robust attribution model, this dashboard reveals how emails influence revenue, helping you refine messaging for direct sales or brand awareness. Connecting data from marketing, sales, and revenue streams supports the creation of highly targeted, results-driven campaigns.

#8 YouTube Live dashboard

The video content is booming, and the YouTube Live Dashboard is a powerful tool for video creators to understand their audience, refine strategies, and respond to viewer demands in real time. Customizable dashboards allow creators to display the data most relevant to their goals, offering insights that help shape a successful YouTube strategy.

Key metrics displayed include:

• Watch Time: Monitor the total time viewers spend on your content.
• Audience Retention: Track how long viewers stay engaged.
• Playback Locations: Identify where users are watching (e.g., embedded, direct links).
• Traffic Sources and Devices: Understand how viewers find your content and which devices they use.
• Demographics: Analyze audience age, gender, and nationality.
• Ads Performance: Measure views, clicks, and engagement on your ads.
• Channel Popularity: Track subscription growth and channel reach.

Using these insights, creators can target their audience more effectively, adjust content to match user preferences, and optimize their strategy for better engagement and performance.

Marketing dashboards by tactics

#9 Content marketing dashboard

Content teams often focus heavily on production but struggle to measure the true impact of their efforts. A content marketing dashboard is a game-changer because it provides a clear view of how content performs on Google and its contribution to the company’s bottom line. 

Metrics to track include:

• Impressions: Frequency of your content appearing in search results.
• Referral Traffic: Visitors driven by external links.
• Organic Traffic: Search engine-driven visitors.
• Revenue: Revenue directly attributed to content.
• Page Views: Total views of your content.
• Time on Page: Average duration visitors spend on your content.
• Pages per Session: Depth of user engagement on your site.
• Virality: Shares and engagement across platforms.
• Bounce Rate: Pages where visitors leave without further interaction.

This dashboard integrates SEO analytics and keyword analysis to show which content drives results and which needs optimization. Proper attribution—powered by tools like Improvado—connects content performance to revenue, allowing teams to focus on high-impact strategies and showcase their ROI.

#10 Account-Based Marketing dashboard

Account-Based Marketing (ABM) focuses on targeting specific high-value accounts rather than casting a wide net. This approach uses multiple channels like email, social media, paid ads, direct mail, and events. To keep everything on track, an ABM dashboard helps monitor performance and engagement across all channels in one place.

An ABM dashboard provides critical insights into:

• Account Penetration: Evaluate the depth of reach within target accounts.
• Marketing Influence: Measure the impact of campaigns on account engagement.
• Account Engagement: Track interactions across channels like emails, ads, and events.
• Customer Retention: Monitor the success of retaining key accounts.
• Deal-to-Close Time: Assess how quickly deals are moving through the pipeline.
• Net-New Revenue: Track revenue contributions from new accounts.
• Marketing-Qualified Accounts (MQAs): Identify accounts primed for outreach.
• Percent of Deals Closed: Analyze the efficiency of your efforts across accounts.

By consolidating data from these diverse channels, an ABM dashboard offers a unified view of performance. It enables marketers and sales teams to design personalized buying experiences and optimize campaigns.

#11 Lead generation dashboard

Measuring the efficiency of the lead generation process can be challenging due to the variety of channels—organic, paid, referral, and direct traffic—contributing to it. A lead generation dashboard simplifies this by consolidating real-time data from multiple sources, providing a clear view of your lead funnel.

Key data types to analyze:

• Website User Retention: Understand how long visitors stay engaged.
• Types of Leads in Nurture Campaigns: Assess the quality and readiness of your prospects.
• Conversions Across Paid Ads: Evaluate the effectiveness of your advertising efforts.
• Inbound Calls: Track leads generated from direct outreach.

Essential metrics to track:

• Conversion Rates by Funnel Stage: Identify where leads drop off.
• Leads by Source: Determine which channels drive the most promising leads.
• Total Lead Value: Measure the potential revenue of your leads.
• Free Trials/Demo Requests: Monitor interest levels in your offerings.
• Cost Per Conversion: Optimize your spending to acquire leads efficiently.
• Return on Investment (ROI): Ensure your lead generation efforts deliver value.

With a lead generation dashboard, pinpointing the most effective channels and identifying bottlenecks in your funnel becomes easier. You can track performance, prioritize actions, and refine strategies to convert more leads into customers.

#12 A/B test dashboard 

A/B testing helps marketers, developers, and designers determine which version of a creative, webpage, or app feature performs better. A well-designed A/B test dashboard presents results for both versions on a single page. This clear, side-by-side comparison eliminates bias and enables objective evaluation of which solution works best for your project.

Standard metrics displayed on an A/B test dashboard:

• Total Conversions: Measure the number of successful outcomes for each version.
• Conversion Rate: Compare the percentage of users completing the desired action.
• Entrances: Track how many users started interacting with each version.
• Views: See how often each version was displayed to users.

Web analytics dashboards

#13 Digital marketing dashboard

A digital marketing dashboard tracks the performance of your online marketing activities, offering real-time insights into campaigns across channels. This allows you to make informed decisions about budget allocation and strategy adjustments.

Key metrics to track include:

• Social media performance
• Ad campaigns
• Email marketing
• Website analytics
• Lead generation

A well-designed digital marketing dashboard highlights progress toward goals while providing a detailed view of lead generation and web analytics data.

The digital marketing dashboard example above also includes demographic and geographic insights so marketers can better understand and engage their target audience.

#14 Web analytics dashboard

A web analytics dashboard tracks website performance and provides high-level overviews and detailed insights into how your site supports marketing objectives. It helps you evaluate performance across various timeframes and identify areas for improvement.

Key metrics tracked include:

• Online conversions
• Pageviews
• Visitors (unique and recurring)
• Bounce rate
• Goal conversion rates
• Pages per session
• Referral traffic

Web analytics dashboards are versatile and can be tailored to various contexts mentioned in this post, such as eCommerce, user experience, SEO, social media, and digital marketing. Each use case offers unique insights into website performance to drive targeted improvements.

#15 Analytics dashboard 

An analytics dashboard is a powerful tool for assessing and tracking a website’s performance. Webmasters, e-commerce managers, and digital marketers rely on it to ensure their site supports business goals effectively.

Key metrics tracked include:

• Traffic volume and sources
• Bounce rate
• Session length
• User activity across pages

With a proper analytics dashboard, you can identify and resolve user experience issues, spot opportunities to increase traffic with targeted marketing campaigns, pinpoint website weaknesses, and address them to improve performance.

#16 Online marketing dashboard

An online marketing dashboard provides a high-level overview of key marketing channels, helping marketers track and optimize performance across diverse platforms. Channels typically featured in this dashboard include:

• Email marketing
• Social media
• Digital advertising
• Inbound lead generation
• Website performance
• Revenue generation

A critical metric tracked is lead conversion rates, which reveal how website visitors move through the funnel, from initial interest to leads and ultimately to customers. This dashboard enables you to measure these metrics and visualize how each channel contributes to driving prospects through the funnel.Integration with tools like marketing CRMs further enhances the dashboard, as this centralizes data for a more transparent, actionable view of performance.

#17 Google Analytics dashboard

Google Analytics is a widely used marketing analytics dashboard for evaluating website performance. It offers insights to improve user experience and boost conversions by tracking demographics, traffic volume, and traffic sources.While the Google Analytics dashboard is intuitive and provides essential data, it primarily offers a basic view of website performance. For a more complete and actionable perspective, advanced marketing dashboards can combine Google Analytics data with information from other platforms.By aggregating data from multiple sources, these dashboards give users a 360-degree view of their business performance, enabling better decision-making and more effective campaign tracking.

Advertising dashboards

#18 UTM Quality dashboard

Tracking campaign performance accurately starts with consistent UTM tagging, but many organizations—especially large ones—struggle to maintain a unified naming convention. This UTM Quality Dashboard ensures your campaign analytics are reliable and actionable by auditing the quality of your UTM tags.

While large enterprises often face challenges with distributed marketing teams, inconsistent tags, and missing UTMs, this dashboard benefits businesses of all sizes. Based on our experience, over 30% of campaigns lack proper UTM tags, leaving gaps in performance tracking.

The UTM Quality dashboard helps by:

• Verifying UTM tag presence across all campaigns.
• Highlighting the percentage of ad spend that goes untracked.
• Identifying and correcting naming convention errors.

Whether you’re a growing business or managing complex marketing efforts, this dashboard offers clarity and consistency in your campaign tracking.

#19 Google Ads dashboard

A Google Ads dashboard is essential for tracking campaign ROI and optimizing performance. While it has some built-in templates for reporting, a custom dashboard allows you to go beyond basic metrics as well as see how they fit the broader picture of your integrated marketing strategy and advertising efforts. 

Key metrics to track include:

• Keyword rankings
• Cost per click (CPC)
• Click-through rate (CTR)
• Impressions
• Audience targeting performance
• Bidding strategies

These insights help refine your PPC strategy, ensuring your focus remains on the most effective keywords and topics. 

Several tools can help you create a Google Ads marketing campaign dashboard. For example, Google Data Studio offers ready-made reports and templates to get you started quickly.

Read also: The Best Facebook Ads Report Templates to Try →

#20 YouTube Ads dashboard

YouTube’s native metrics are robust but can fall short when managing cross-platform advertising campaigns. Switching between platforms to gather data can be time-consuming and inefficient. A custom YouTube Ads dashboard solves this by consolidating YouTube metrics with data from other channels, giving you a holistic view of your ad performance in one place.

Metrics tracked in a custom dashboard may include:

• Views and impressions
• Video shares
• Average watch time
• Likes and dislikes
• Subscriber growth and loss
• Comments
• Watch time by video

This unified approach allows for easier analysis and optimization of campaigns, helping you stay on top of performance across all advertising platforms.

#21 TikTok Ads dashboard

Social reporting tools are a key part of any marketing dashboard guide, and while TikTok offers built-in analytics, these tools often lack flexibility and customization. Custom TikTok analytics dashboards can provide deeper insights and tailor reporting to your specific needs.

These dashboards track key performance metrics such as:

• Ad Spend: Monitor your campaign budget.
• Cost Per Click (CPC): Evaluate the cost of user engagement.
• Cost Per Acquisition (CPA): Measure the efficiency of conversions.
• Impressions: See how often your content is displayed.
• Reach: Assess the total audience exposed to your content.
• CPM (Cost Per Thousand Impressions): Track the cost of reaching 1,000 users.
• Ad Video Views: Understand video engagement levels.

While these metrics overlap with TikTok’s native tools, external dashboards offer the advantage of customization and flexibility. Additionally, with platforms like Improvado, you can integrate TikTok Ads data with metrics from other platforms, providing a unified, cross-channel view of your marketing performance.

Marketing dashboards by business type

#22 Marketing agency dashboard

A dashboard for marketing agencies need to offer a comprehensive, bird’s-eye view of your agency’s performance. It consolidates all client performance data in one place, eliminating the need to switch between platforms and accounts.

This dashboard transforms analytics into a competitive advantage, enabling your agency to:

• Monitor and compare client performance seamlessly.
• Identify benchmarks that highlight client success.
• Use data-driven insights to enhance your sales pitches and win new business.

With this marketing data dashboard, your agency can turn analytics into a true differentiator, enabling you to acquire more business by utilizing data to uncover impressive benchmarks that can be used in your sales pitch.

Read also: Best agency management software for marketing agencies →

eCommerce marketing dashboards

#23 eCommerce dashboard

An eCommerce dashboard focuses on tracking data specific to online stores. It offers insights into metrics that directly impact sales, customer retention, and overall performance. It helps eCommerce marketers monitor trends, optimize campaigns, and make data-driven decisions to improve profitability.

Key metrics typically displayed on an eCommerce dashboard include:

• Cost per lead
• Web traffic sources
• Return on marketing investment (ROI)
• Monthly recurring revenue (MRR)
• Annual recurring revenue (ARR)
• Churn rate
• Customer retention
• New subscribers
• Items added to the cart
• Sales by contact method
• Goal completion rate

This dashboard enables continuous tracking of essential KPIs, helping businesses refine strategies and drive growth.

#24 Amazon dashboard

The Amazon Marketing Dashboard provides insights into online sales by analyzing organic and paid traffic conversions. It allows marketers to monitor performance, identify growth opportunities, and adjust campaigns.

Key metrics displayed include:

• Total product sales
• Sales from organic traffic
• Sales from paid traffic
• Year-over-year (YoY) growth of organic and paid traffic conversions
• Total sessions on product listings

These metrics help track sales growth, uncover opportunities at key touchpoints, and identify areas needing attention. Month-over-month comparisons enable quick responses to sales declines so that campaigns remain optimized for success.

#25 Shopify dashboard 

A Shopify analytics dashboard is a must-have tool for e-commerce businesses operating on the Shopify platform. It provides actionable insights into your online store’s performance, enabling smart decisions and streamlined operations.

A well-designed Shopify dashboard offers the following benefits:

• Informed decision-making: Gain insights to optimize sales, marketing campaigns, and inventory management.
• Improved collaboration: Share data easily with stakeholders and third parties.
• Unified data view: Consolidate information from multiple sources in one place.

This dashboard helps you plan sales and marketing campaigns, address website issues, set competitive prices, and manage inventory efficiently. Customizable dashboards tailored to your business needs ensure you’re always on top of your e-commerce performance.

Why use marketing dashboards at all?

Marketing dashboards make managing data from multiple campaigns and platforms a breeze. While the most obvious perk is “one place for data instead of 25,” there’s a lot more to love about using dashboards:

→ All your data in one spot: No more platform-hopping or patching together reports. Dashboards pull everything into one view, so you can easily see what’s happening without the hassle. 

→ Real-time updates: Say goodbye to manual refreshes and outdated numbers. Dashboards update automatically, keeping your data fresh and ready when you need it.

→ Keeping Sales and Marketing aligned: Dashboards bridge the gap between Sales and Marketing by showing:

• Where leads are coming from;
• How they’re moving through the funnel;
• What’s working (and what’s not) to keep everyone on the same page;
• Even what to include in their next sales decks.

→ Clear, consistent reporting: Dashboards clean up messy UTMs, mismatched metrics, and scattered data. Everything is standardized, making it simple to understand and share insights with your team.

→ Saving your time: Reporting automation means less time wrangling data and more time focusing on strategy, optimizing campaigns, and driving results.

In short, marketing dashboards help you work smarter, not harder, giving you the insights you need to make faster, better decisions.

How to create a marketing dashboard

Creating a digital marketing dashboard can be done in several ways, depending on your objectives, resources, and tools at hand. Here’s an overview of the most common approaches to help you decide which is best for your business.

1. DIY dashboards with Business Intelligence (BI) tools

Tools like Looker Studio, Power BI, and Tableau offer user-friendly interfaces for building custom dashboards with data from multiple platforms. For example, a typical workflow for building a dashboard with Google Data Studio looks like this:

• Define Goals and KPIs: Determine what metrics matter for your marketing goals.
• Connect to Data Sources: Link platforms like Google Analytics, social media like LinkedIn, or ad accounts.
• Choose Visualizations: Select charts (e.g., line or pie charts) that best represent your data.
• Customize the Dashboard: Add branding, text, or images for context.
• Share and Automate Reports: Share with stakeholders and set up automated updates.

Read also: Best Data Visualization Tools: Tableau vs. Looker vs. Power BI →

2. Using Excel or Google Sheets

For simpler dashboards, Excel or Google Sheets are versatile tools, ideal for smaller teams or minimal budgets.

Steps to create a marketing dashboard in Excel:

• Set Up the Spreadsheet: Import and organize your data.
• Choose Visualizations: Use bar charts, line graphs, or tables.
• Customize: Add colors, logos, and notes for clarity.
• Update Data Manually: Import updated data via .CSV files or API connectors.

3. Using third-party pre-built templates

Another option is to use third-party marketing dashboard templates, which can be found online (like the ones you can find further in this article). These templates are pre-built dashboards that can be customized to fit your needs. You can find templates for different tools, starting with marketing dashboard templates for Excel and ending with templates for Tableau.

How to use templates:

• Find the Right Template: Choose a template that matches your goals and KPIs.
• Customize: Adjust branding, metrics, and data sources.
• Update Data: Refresh manually or connect to APIs for automated updates.

4. Automating reporting with marketing analytics platforms

Experienced marketers often turn to marketing analytics platforms to streamline and automate their reporting processes. 

For example, Improvado is specifically designed to empower marketing decision-makers from large agencies, multi-brand, or multi-national companies.

How Improvado simplifies reporting:

• Integrates with 500+ platforms to consolidate data in real time.
• Visualizes cross-channel metrics in custom dashboards.
• Automates reporting for accuracy and efficiency.
• Supports data-driven decisions on budget allocation and campaign optimization.

With Improvado, you can seamlessly collect and integrate data from all marketing channels and platforms, ensuring accuracy and consistency in your reports.

Which approach to use for building marketing dashboards?

Choosing the right software for building a marketing dashboard depends on a few key factors:

• What questions do you need the dashboard to answer?
• Who will be using the dashboard? (e.g., executives, marketing teams, or clients)
• How many tools and platforms need to be connected?
• What resources are available? (time, budget, and technical expertise)

The options range from simple tools like Google Analytics, which offers basic reporting functionality, to more advanced solutions like Looker or Power BI, which allow you to create fully customized dashboards with real-time data integration.

If you’re looking for the best fit, review the top seven marketing dashboard software solutions to find a platform that can automate your reporting and help you manage your marketing efforts more efficiently.

Read also: How to Create a Marketing Dashboard: A Step-by-Step Guide → 

Need help building your marketing dashboards?

At Improvado, marketing dashboards are what we do best. We help you gather data from all your channels, load it to a centralized storage, prepare for analysis, and load to a data visualization or BI solution of your choice. No more juggling platforms or manual updates—your data is always current, easy to analyze, and ready to visualize in minutes.

Using a dashboard like this could save you 10–40 hours a week, giving you more time to focus on what matters: optimizing campaigns and driving results.

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