Panoply.io alternatives for marketing teams

Panoply.io is a cloud data platform providing ETL and data warehousing services for individuals and teams.

Its integration functionality is pretty standard, allowing users to connect data from multiple sources and control how it is collected. For instance, you can manage your destinations, primary and incremental keys, schemas, and how the system handles nested data.

The platform also supports User Defined Functions (UDFs), enabling users to perform advanced data manipulations. 

The platform's data warehousing solution makes it a valuable option for users new to data management as they wouldn't need to worry about setting up and connecting to external data warehouses, especially if they're small or medium-sized businesses with minimal data needs. For users who already house their data in external warehouses like RedShift and BigQuery, Panoply.io can connect data sources and deliver them to these destinations. However, this process requires some technical maneuvering.

Panoply.io offers integration with BI and visualization tools so users can generate insights, attribute ROI, and make data-driven decisions faster.

Panoply positions itself as a tool for data engineers, analysts, and scientists. Additionally, Panoply can also be used by business analysts, marketers, product managers, and decision-makers who require access to data insights for informed decision-making. 

Thus, the platform can be used for marketing analytics purposes, such as performance tracking, ROI analysis, segmentation, and A/B testing.

A lot of customers complain about Panoply's customer support response time and, in general, about the level of support the team provides during the onboarding and operations. The lack of support means you need to have in-house expertise and IT resources to take care of the platform and make sure the data flows smoothly. 

Panoply.io offers three pricing plans: Lite, Basic, and Standard, covering data warehousing and ETL solutions. Every user gets access to unlimited connectors, rows, and users.

Lite costs $399/month, offering a 1TB data warehouse. Basic charges $1089/month with 2TB of data warehouse storage space and the ability to request custom data connectors. Standard costs $1719/month and offers 4TB of warehouse storage, HIPAA compliance, onboarding with a data architect, warehouse and query support, and custom connector requests.

Panoply.io comes fitted with over 300 integrations encompassing data sources, visualization platforms, and ETL tools, among others.

Only users on the top two pricing plans can request custom connectors. However, you can leverage supported APIs and CSV file connectors to integrate data from your custom sources.

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado Pricing

Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.

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Improvado Integrations

Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

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