Panoply.io alternatives for marketing teams

Looking for the top competitors of the Panoply.io? We collected a list of alternatives to help you make the right decision in optimizing your marketing data flow efficiently.

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Panoply is a secure place to store, sync, and access all your business data in the cloud, with built-in data integrations to all major CRMs, databases, file systems, ad networks, web analytics tools, and more.

Website:
http://panoply.io
Year founded::
2015
Company size:
10 - 50

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Panoply.io is a cloud-based platform that makes syncing, storing, and accessing your data quick and easy. This simple and low-maintenance solution makes maneuvering sophisticated analytics a straightforward task without complex data engineering. With panoply.io, you’re able to access a code-free interface that you can use to power your BI tools. It provides you with analysis-ready data in minutes and industry-leading support available 24/7 to help you set up the platform.

It may be hard to choose an ETL platform that suits your company’s needs and goals with such a wide variety of options. That’s why we’ve created the article that compiles the best alternatives to Panoply.io to help you assess the best fit for your business.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Panoply.io in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Try Improvado

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What is Fivetran? Fivetran is a data collection and analytics tool. The platform lets you connect your applications, databases, and more to a centralized hub where you can view and analyze the data.

Year founded:
2012
Company size:
50 - 200

Fivetran

What is Fivetran? Fivetran is a data collection and analytics tool. The platform lets you connect your applications, databases, and more to a centralized hub where you can view and analyze the data.

https://fivetran.com/
Year founded
2012
Company size
50 - 200

Fivetran

Fivetran is an ETL tool for marketers with basic technical skills looking to connect their marketing campaign data collected across multiple platforms into one location to better analyze and view it. Fivetran’s goal is to create a software that makes searching and accessing the collected data simple. Once data is collected and stored in a central hub refered to as the “warehouse,” you can access it by running queries.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Data source connectors offer a decent amount of granularity.
  • Allows you to search for stored data
  • You can make inquiries about your data and receive analysis back.

Cons

  • It can be difficult to figure out the cause of an issue without contacting support.
  • You can’t configure the batch size for queries.
  • Some lack of flexibility
  • Occasional delays and bugs

Pricing

You have to contact Fivetran for details of pricing. The company does offer a free demo of its platforms to potential customers.

Alternatives

Workato is an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.

Year founded:
2013
Company size:

Workato

Workato is an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.

http://workato.com
Year founded
2013
Company size

Workato

Workato is a popular choice among ETL tools (Extract, Transform and Load), and it works with thousands of satisfied customers. It offers real-time results from business events without any coding necessary. The platform makes use of machine learning and advanced technology to provide fast and smooth service.
This is an enterprise automation platform that is great for all kinds of companies, from SaaS startups to IT teams and E-commerce businesses.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

What is Adverity? Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Year founded:
2014
Company size:
50 - 200

Adverity

What is Adverity? Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

https://www.adverity.com/
Year founded
2014
Company size
50 - 200

Adverity

Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Full control over your data
  • Fast integration of data sources
  • Scalable and flexible

Cons

  • For those who aren’t experienced with using data, there can be a steep learning curve
  • Could use some improvements the UX-flow
  • Need a good understanding of data to get the most out of the platform
  • Management of UI dashboards could be a bit more customizable

Pricing

Adverity doesn’t feature any pricing information on their website. To get pricing details and to request a demo, you will have to contact the company.

Alternatives

Year founded:
2011
Company size:
50 - 200
Year founded
2011
Company size
50 - 200

Treasure Data

Treasure Data is a well-trusted Customer Data Platform that helps you garner powerful customer insights. These can subsequently be used to help you build value-driven customer experiences. As such, this platform allows you to aggregate customer data throughout various silos in a scalable way. Ultimately, this can help increase your ability to identify, engage, and obtain customers.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Fast support
  • Constant improvements
  • Fast and efficient data consolidation
  • Pleasing user interface

Cons

  • Some interfaces not that user friendly
  • Workflow management could be easier
  • Documentation could be a bit better

Pricing

Treasure Data’s pricing is not available on its website and they require that customers contact them to develop a pricing solution fit to the customer's needs.

Alternatives

Dataddo is a no-code data integration platform designed to connect to any analytics and business data and deliver them to any BI app, database or storage.

Year founded:
2014
Company size:
1 - 10

Dataddo

Dataddo is a no-code data integration platform designed to connect to any analytics and business data and deliver them to any BI app, database or storage.

http://dataddo.com
Year founded
2014
Company size
1 - 10

Dataddo

Dataddo is a no-code data integration platform which helps organizations to connect to any analytics and business intelligence data source and deliver data to any application, database or storage solution. It's designed to work with various online data services and easily connects organizations’ data with dashboards and data warehouse systems.

Dataddo has only 81 Integrations.
Its integrations include:

  • Databases like Redshift, Amazon S3, Amazon Aurora, MariDB, Azure SQL, Big Query, Cloud SQL, MySQL, MariaDB, MS SQL, PostgreSQL, Snowflake, SAP HANA, Vertica.
  • Storage solutions like Google Drive, Amazon S3, and Google Cloud.
  • Marketing tools like HubSpot, Salesforce, Mailchimp, and Google Campaign Manager.
  • Analytics tools like Google Analytics, Google Search Console, and Facebook Insights.
  • Visualisation platforms like Google Data Studio, Tableau, Power BI, Klipfolio, Qlik, Looker, Alteryx, Anaplan.

Its key features include automatic syncing of data, central management interface, data pipelines, and enhanced security.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!

Year founded:
Company size:
10 - 50

Rivery

Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!

https://rivery.io/
Year founded
Company size
10 - 50

Rivery

Rivery emphasizes the value of automating and coordinating the routine data processing tasks. Being a fully managed, scalable infrastructure with auto-migration features, Rivery can help you obtain valuable insights and unlock the potential of your business data. This is possible due to the platform’s ability to consolidate, transform, and handle your company’s data in the cloud.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Pipelines created easily
  • Excellent support
  • Easy to use
  • Flexible pricing structure

Cons

  • Dependencies can be hard to manage
  • Field or settings can often be complicated to select when using a new data source
  • Documentation could be improved

Pricing

Pricing varies between $10 - 50 000 per year for the Annual Base package and companies should contact them for pricing on the Annual Enterprise package.

Alternatives

Xplenty is another ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

Year founded:
2012
Company size:
10 - 50
No items found.

Xplenty

Xplenty is another ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

https://www.xplenty.com/
Year founded
2012
Company size
10 - 50

Xplenty

Xplenty is an ETL platform that doesn’t require any coding or deployment. It enables organizations to implement, process, and prepare data for cloud analytics. With no coding skills necessary to use this platform, Xplenty is an easy-to-use and scalable platform. As such, it allows businesses to quickly access the opportunities enabled by big data without having to purchase software, hardware, and other tools. Widely spread in industries such as retail, hospitality, and advertising, Xplenty allows businesses to benefit from rapid connectivity to big data centers. Thus, businesses using Xplenty can carry out processes such as preparing data flows and scheduling assignments seamlessly.

Company rating
4.4
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

  • Easy to navigate graphical user interface
  • The software is segregated into multiple useful segments which include:
  • Dashboard
  • Expression editor
  • Schema
  • Reporting tool

Cons

  • Users would benefit from a nested API capability if included in the software.
  • Error messages are not always descriptive enough.
  • Incremental data transfer can be a challenge

Pricing

Alternatives

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Frequently asked questions

What is Panoply?

Panoply.io is a cloud-based platform that makes syncing, storing, and accessing your data quick and easy. This simple and low-maintenance solution makes maneuvering sophisticated analytics a straightforward task without complex data engineering. With Ppanoply.io, you’re able to access a code-free interface that you can use to power your BI tools.

What are some Panoply alternatives?

The most mentionable Panoply alternatives are Improvado, Xplenty, Hevo Data, Fivetran, Funnel, and others.

How does the Panoply pricing model work?

Panoply offers three different pricing plans for its customers. The starter plan includes 40TB of scanned data and costs $399 per month. The pro plan with 60TB of data and 100 million scanned rows costs $649 per month. Finally, the expert plan, which includes 80TB of query data and 200 million rows scanned, costs $999 per month.

Why is Improvado one of the most promising Panoply competitors?

Improvado is an ETL solution that offers unlimited possibilities for marketing data organization and analysis. With this solution, you can build stunning dashboards, aggregate all data in one place, automate marketing reporting, and much more. Improvado offers unique marketing features that no one else has, like the Marketing Common Data Model algorithm for data normalization. That’s why this ETL platform is considered to be one of the most promising on the market.