Panoply.io alternatives for marketing teams

Looking for the top competitors of the Panoply.io? We collected a list of alternatives to help you make the right decision in optimizing your marketing data flow efficiently.

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Panoply is a secure place to store, sync, and access all your business data in the cloud, with built-in data integrations to all major CRMs, databases, file systems, ad networks, web analytics tools, and more.

Website:
Year founded::
2015
Company size:
10 - 50

Panoply.io is a cloud data platform providing ETL and data warehousing services for individuals and teams.

Its integration functionality is pretty standard, allowing users to connect data from multiple sources and control how it is collected. For instance, you can manage your destinations, primary and incremental keys, schemas, and how the system handles nested data.

The platform also supports User Defined Functions (UDFs), enabling users to perform advanced data manipulations. 

The platform's data warehousing solution makes it a valuable option for users new to data management as they wouldn't need to worry about setting up and connecting to external data warehouses, especially if they're small or medium-sized businesses with minimal data needs. For users who already house their data in external warehouses like RedShift and BigQuery, Panoply.io can connect data sources and deliver them to these destinations. However, this process requires some technical maneuvering.

Panoply.io offers integration with BI and visualization tools so users can generate insights, attribute ROI, and make data-driven decisions faster.

Use Cases

Panoply positions itself as a tool for data engineers, analysts, and scientists. Additionally, Panoply can also be used by business analysts, marketers, product managers, and decision-makers who require access to data insights for informed decision-making. 

Thus, the platform can be used for marketing analytics purposes, such as performance tracking, ROI analysis, segmentation, and A/B testing.

A lot of customers complain about Panoply's customer support response time and, in general, about the level of support the team provides during the onboarding and operations. The lack of support means you need to have in-house expertise and IT resources to take care of the platform and make sure the data flows smoothly. 

Pricing

Panoply.io offers three pricing plans: Lite, Basic, and Standard, covering data warehousing and ETL solutions. Every user gets access to unlimited connectors, rows, and users.

Lite costs $399/month, offering a 1TB data warehouse. Basic charges $1089/month with 2TB of data warehouse storage space and the ability to request custom data connectors. Standard costs $1719/month and offers 4TB of warehouse storage, HIPAA compliance, onboarding with a data architect, warehouse and query support, and custom connector requests.

Integrations

Panoply.io comes fitted with over 300 integrations encompassing data sources, visualization platforms, and ETL tools, among others.

Only users on the top two pricing plans can request custom connectors. However, you can leverage supported APIs and CSV file connectors to integrate data from your custom sources.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Panoply.io in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

Get a demo

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Adam Orris
Director of Analytics at Xenopsi
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Get a tour around the product from the Improvado team

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What is Fivetran? Fivetran is a data collection and analytics tool. The platform lets you connect your applications, databases, and more to a centralized hub where you can view and analyze the data.

Website:
Year founded:
2012
Company size:
50 - 200

Fivetran

What is Fivetran? Fivetran is a data collection and analytics tool. The platform lets you connect your applications, databases, and more to a centralized hub where you can view and analyze the data.

Year founded
2012
Company size
50 - 200

Fivetran

Fivetran is a fully-managed ELT platform that helps business teams to automatically aggregate, clean and load business data from multiple sources to the destination of their choice.

With over 160 native integrations, the platform makes it possible for business teams to connect to a wide variety of data sources for efficient, data-driven decision-making.

Fivetran offers a slew of advanced data transformation capabilities through the open-source dbt Core, which is fairly popular among data analysts. This allows the platform’s users to leverage functionalities like transformation scheduling, data lineage graphs, notifications, and more. But as with all open-source tools, users will need to be extremely careful, especially when large volumes of data are involved.

That said, Fivetran claims to offer a comprehensive privacy, security, and compliance program that covers HIPAA, SOC-2, and ISO, among others.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Fivetran is designed as a versatile tool that caters to a broad range of customers in different fields. This includes marketers, sales professionals, finance teams, engineers, and product managers, among others.

Pricing

Fivetran runs on a pay-as-you-use model. This means that you get billed every month for the volume of data you extract, load, and transform through the platform.

Integrations

Fivetran offers over 160 native connectors to data sources for multiple use cases, from marketing, sales, and finance to engineering, support, and product analytics. However, it doesn’t offer a seamless means for requesting custom connectors.

If you need a specific connector, you’ll need to go through the feature request portal to either pitch a new connector idea or upvote existing requests from a community of Fivetran customers. Also, if you have a private API or a custom data source unique to your organization, Fivetran allows you to build it externally and integrate it into the platform using its “function connector”. But this is supertechnical and requires advanced coding skills.

Pros

Cons

Alternatives

Workato is an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.

Website:
Year founded:
2013
Company size:

Workato

Workato is an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.

Year founded
2013
Company size

Workato

Workato is a popular choice among ETL tools (Extract, Transform and Load), and it works with thousands of satisfied customers. It offers real-time results from business events without any coding necessary. The platform makes use of machine learning and advanced technology to provide fast and smooth service.
This is an enterprise automation platform that is great for all kinds of companies, from SaaS startups to IT teams and E-commerce businesses.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

What is Adverity? Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Website:
Year founded:
2014
Company size:
50 - 200

Adverity

What is Adverity? Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Year founded
2014
Company size
50 - 200

Adverity

Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Adverity doesn’t feature any pricing information on their website. To get pricing details and to request a demo, you will have to contact the company.

Integrations

Pros

  • Full control over your data
  • Fast integration of data sources
  • Scalable and flexible

Cons

  • For those who aren’t experienced with using data, there can be a steep learning curve
  • Could use some improvements the UX-flow
  • Need a good understanding of data to get the most out of the platform
  • Management of UI dashboards could be a bit more customizable

Alternatives

Website:
Year founded:
2011
Company size:
50 - 200

Treasure Data

Year founded
2011
Company size
50 - 200

Treasure Data

Treasure Data is a well-trusted Customer Data Platform that helps you garner powerful customer insights. These can subsequently be used to help you build value-driven customer experiences. As such, this platform allows you to aggregate customer data throughout various silos in a scalable way. Ultimately, this can help increase your ability to identify, engage, and obtain customers.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Treasure Data’s pricing is not available on its website and they require that customers contact them to develop a pricing solution fit to the customer's needs.

Integrations

Pros

  • Fast support
  • Constant improvements
  • Fast and efficient data consolidation
  • Pleasing user interface

Cons

  • Some interfaces not that user friendly
  • Workflow management could be easier
  • Documentation could be a bit better

Alternatives

Dataddo is a no-code data integration platform designed to connect to any analytics and business data and deliver them to any BI app, database or storage.

Website:
Year founded:
2014
Company size:
1 - 10

Dataddo

Dataddo is a no-code data integration platform designed to connect to any analytics and business data and deliver them to any BI app, database or storage.

Year founded
2014
Company size
1 - 10

Dataddo

Dataddo is a cloud-based data integration and marketing reporting platform that helps companies aggregate data from various sources, automate data pipelines and generate dashboards. 

It offers granular control over data storage (including vendor lock avoidance), manual, advanced, and SQL transformations, pre-built templates and dashboards, data quality checks, 24/7 customer support, and professional services, such as onboarding, training, and consulting. 

The platform is designed to be user-friendly and intuitive with drag-and-drop capabilities, allowing users to quickly set up data integrations and pipelines. It integrates with a wide range of third-party visualization tools, such as Tableau, Power BI, and Qlik, supports numerous destinations, including cloud storage, databases, and analytics tools, and offers custom sources, transformations, and scheduling options.

The platform is also compliant with major security protocols, including SOC-2, GDPR, and HIPAA.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Dataddo is built for marketing teams and professionals aiming to streamline their data collection, transformation, and analysis processes. The platform can be used for a range of use cases, including:

  1. Social media analytics: Dataddo allows businesses to collect data from various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. This data can be used to track brand sentiment, measure engagement, and optimize social media marketing campaigns.
  2. Advertising analytics: By integrating advertising data from platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, businesses can gain insights into campaign performance, measure ROI, and optimize ad spend.
  3. Web analytics: Dataddo can be used to integrate data from web analytics tools, such as Google Analytics, Adobe Analytics, and Piwik PRO. This allows businesses to track website performance, measure user behavior, and optimize website content.

Pricing

Dataddo pricing is based on the number of data sources and data flows used. Pricing plan allows customers to buy licenses or subscriptions that can be renewed annually or monthly. 

There are four different types of plans: Free, Data to Dashboards, Data Anywhere, and Headless:

  • Free plan allows users to connect up to 10 data sources and synchronize data once per week.
  • The paid plans start at $99/month and include additional features, such as higher API call limits, faster data refresh rates, and more data sources.
  • For users who need custom plans, Dataddo offers a Headless plan that can be tailored to their specific needs.

Integrations

Dataddo integrates with over 200 data sources, including databases, storage solutions, marketing and analytics tools, social media platforms, and visualization solutions. Additionally, Dataddo pulls data from some finance, HR, and accounting platforms. 

If you need a specific integration that isn’t available in the prebuilt integration library, Dataddo will build a new connector within 10 business days.

Some Dataddo users mention that data sources can fail at any time, experience delays, push low-quality data, and require constant maintenance. These issues may require your team to push data manually and spend time fixing the problems, instead of building dashboards or deriving insights. 

Why look for the Dataddo alternatives?

  1. Limited data source support: While Dataddo supports a wide range of data sources, there may be some specialized or custom data sources that Dataddo does not support out of the box. Dataddo builds custom connectors, but you need to consider the amount of time it will take before you can pull all your data to a centralized destination. 
  2. Customization limitations: While Dataddo offers some customization options, there may be scenarios where enterprise companies need more granular control over data transformations, scheduling, and notifications.
  3. Lack of professional services: Dataddo professional services don't go beyond onboarding, training, and consulting. If you need dashboard customization, custom metrics, marketing attribution, or help with warehouse management, you will rely on in-house resources only.

Pros

Cons

Alternatives

Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!

Website:
Year founded:
Company size:
10 - 50

Rivery

Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!

Year founded
Company size
10 - 50

Rivery

Rivery emphasizes the value of automating and coordinating the routine data processing tasks. Being a fully managed, scalable infrastructure with auto-migration features, Rivery can help you obtain valuable insights and unlock the potential of your business data. This is possible due to the platform’s ability to consolidate, transform, and handle your company’s data in the cloud.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing varies between $10 - 50 000 per year for the Annual Base package and companies should contact them for pricing on the Annual Enterprise package.

Integrations

Pros

  • Pipelines created easily
  • Excellent support
  • Easy to use
  • Flexible pricing structure

Cons

  • Dependencies can be hard to manage
  • Field or settings can often be complicated to select when using a new data source
  • Documentation could be improved

Alternatives

Integrate.io (ex Xplenty) is an ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

Website:
Year founded:
2012
Company size:
10 - 50

Integrate.io (ex Xplenty)

Integrate.io (ex Xplenty) is an ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

Year founded
2012
Company size
10 - 50

Integrate.io (ex Xplenty)

Formerly known as Xplenty, Integrate.io is an ETL and ELT platform that lets users build automated pipelines that transform business data into actionable insights in real-time and at scale.

The platform offers integration to over 100 data sources alongside 200+ transformation options, making it easy for users to push analysis-ready data into their required destinations for reporting, analytics, and attribution.

One interesting component of its ETL infrastructure is the reverse ETL tool. This allows users to pull data from warehouses into business platforms like CRMs, marketing automation tools, and analytics platforms for easy activation. The platform also allows users to schedule their pipeline and monitor changes throughout the integration process.

Integrate.io's ELT solution allows users to leverage data replication for unifying data streams into one destination. It offers auto-schema mapping functionalities, which you can use to consistently maintain clean column, row, and table updates.

Company rating
4.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
4.5
out of
5

Use Cases

Marketing teams can use Integrate.io for a wide range of use cases. Some examples include:

  • Data warehousing: Integrate.io can consolidate data from multiple sources, such as Google Analytics, Salesforce, and Marketo, into a single data warehouse for easier analysis.
  • ETL (Extract, Transform, Load): Integrate.io simplifies the ETL process by providing a user-friendly interface to connect various data sources, transform the data to the desired format, and load it into a database or data warehouse. Customers note that the tool doesn't support some advanced data management features, which can be critical for companies with big data usage.
  • Data cleansing: Integrate.io allows users to cleanse data before it is analyzed, ensuring it is accurate and reliable.
  • Data migration: Integrate.io can migrate data between different systems, such as moving data from an on-premises database to a cloud-based system.

Pricing

Integrate.io provides a range of pricing plans starting from $15,000 a year. These plans are based on the number of data connectors, monthly data processed, scheduling frequency, and other criteria. A free trial is included so customers can explore the features and services available before committing to a plan.

Furthermore, Integrate.io offers a custom Enterprise plan designed to fulfill particular requirements. 

Integrations

Integrate.io natively integrates with 150+ platforms for marketing, sales, customer success, and development teams.

The platform also offers a REST API to connect any database, file storage, or external HTTPS/SOAP service. Furthermore, if you need a custom integration built, Integrate.io allows you to send a direct request.

However, customers complain about a large number of issues that arise during the data extraction process, which is especially true for companies processing large volumes of data. Customers mention latency in data connectors, that API limits are very quickly achieved, and how they were charged for a connector that failed to integrate much-needed data. All in all, data extraction shortcomings may come in the way of scalability.

Pros

Cons

Alternatives

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Frequently asked questions

What is Panoply?

Panoply.io is a cloud-based platform that makes syncing, storing, and accessing your data quick and easy. This simple and low-maintenance solution makes maneuvering sophisticated analytics a straightforward task without complex data engineering. With Ppanoply.io, you’re able to access a code-free interface that you can use to power your BI tools.

What are some Panoply alternatives?

The most mentionable Panoply alternatives are Improvado, Xplenty, Hevo Data, Fivetran, Funnel, and others.

How does the Panoply pricing model work?

Panoply offers three different pricing plans for its customers. The starter plan includes 40TB of scanned data and costs $399 per month. The pro plan with 60TB of data and 100 million scanned rows costs $649 per month. Finally, the expert plan, which includes 80TB of query data and 200 million rows scanned, costs $999 per month.

Why is Improvado one of the most promising Panoply competitors?

Improvado is an ETL solution that offers unlimited possibilities for marketing data organization and analysis. With this solution, you can build stunning dashboards, aggregate all data in one place, automate marketing reporting, and much more. Improvado offers unique marketing features that no one else has, like the Marketing Common Data Model algorithm for data normalization. That’s why this ETL platform is considered to be one of the most promising on the market.