[UPD] Improvado for analysts

It’s tough to analyze when the data won’t add up

APIs break, fields change, and you’re stuck fixing pipelines instead of analyzing data.

Numbers don’t match across tools, forcing endless reconciliation.

Stakeholders want answers, but dashboards lag and mislead.

Improvado has got it covered

Improvado is an AI-powered marketing intelligence platform that allows you to spend less time on data prep and more time driving decisions.

Instant Intelligence

Campaign Governance

Data Transformation

Data Ownership

Data Extraction

Improvado

Unified marketing data

Extract from any source, without the upkeep

APIs break. Fields change. With Improvado, analysts don’t lose hours patching pipelines. With over 500 connectors available out-of-the-box, data flows reliably, and every metric is captured at full depth. (40,000 dimensions? sheets, CSVs, and other flat-data sources?)

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Improvado

Campaign governance

Trust every number you present

Conflicting reports kill credibility. Improvado normalizes and governs data automatically, eliminating mismatches across platforms. Analysts get one clean dataset that stakeholders can rely on, meeting after meeting.

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Improvado

Automated reporting & insights

Get from raw data to clear answers in no time

When leadership asks which channel really drove ROI, or what happens if budgets shift—you’re ready. Improvado turns raw data into analysis-ready dashboards and models, so you can deliver answers with speed and confidence. +AI agent?

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Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.

Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data

Built for the way enterprise marketing analysts work

Unify your data pipeline

500+ pre-built connectors with automated updates bring every data source into a single governed pipeline. Improvado will also build a tailored connector for you, if you use anything specific.

Tackle any marketing use case

Employ any of 15 pre-built transformation recipes, such as ... - to seamlessly and quickly get a perfect dataset...

Transform without code

Apply custom rules, mappings, and calculations through an intuitive no-code interface. Currency, languages, campaign namings - everything is conveniently standardized for you to reduce manual workload.

Query and visualize instantly

Build complex queries with AI and tap into a library of dashboards ready for any BI tool. The dashboards are shareable + AI Agent allows your business users explore data on their own, without even touching (and messing up) raw data.

DATA ENCRYPTION

SSO & IAM

Professional services

Get expert support when you need it

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Setup without the hassle

Our team helps configure complex pipelines, custom metrics, and complex datasets like the one for MTA and MMM, so you don’t lose days figuring it out alone.

Help on demand

You’ve got our tech specialists ready to step in when you need them. Weird API behavior? Suspect missing some data? We've got you covered, without ticket ping pong.