Analysis-ready data in a snap
Create analysis-ready datasets in minutes with an AI-powered, no-code solution — ready-made templates and custom transformations for any data pipeline.
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From raw inputs to analysis-ready data, automatically
Pre-built transformations
Apply ready-made data models to harmonize marketing data across channels without writing code.
Efficiency boost
Replace manual data prep with automated pipelines so your team spends time on analysis, not cleanup.
Faster time to value
Spin up transformation pipelines in minutes and start analyzing data the same day.
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Head of Social, Media Buy, Influencer & Marketing Data, ASUS
Standardize messy marketing data into one clean dataset
Custom field mapping
Map fields from every source into a single, consistent schema.
Multi-currency reporting
Normalize spend and revenue into one reporting currency.
Language standardization
Unify metrics and labels across languages and regions.
Smart naming convention decoding
Parse campaign naming conventions automatically to extract structured metadata.
Configure transformation pipelines in no time
Employ ready-made templates from marketing experts to harmonize data that is now spread across social, email, display, and paid search.
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Build any custom transformations
Join, filter, group, and blend your data seamlessly using no-code components. Create even the most complex transformations in just a few clicks.
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Get full control over your revenue drivers
Precisely attribute conversions and sales to marketing activities to see which of your efforts, channels, and customer journeys deliver business results.
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A modern data pipeline, from extraction to insight delivery
Data extraction and loading
Connect your sources and configure data extraction.
Data transformation
Use pre-built or custom data models to harmonize your data.
Marketing data governance
Add rules from our guidelines library to monitor campaign quality.
Actionable insights
Get automated, AI-powered insights to maximize your ROAS.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Consistent metadata on top of any data warehouse
Consistent metadata everywhere
Improvado keeps metadata aligned across your entire data pipeline so reports always agree.
Works with any warehouse
Operates seamlessly on top of your existing data storage and BI stack.
“We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.”
Senior Media Analyst, Activision
Turn raw marketing data into analysis-ready insights
See how Improvado automates transformation across your entire marketing data pipeline.