Take full control of all your marketing data

TitanTalk with 3Q Digital’s David Rodnitzky

Titans: How many advertising platforms are you currently using?

Rodnitzky: Around 10


Titans: Which advertising platform has provided you with the “best” performance?

Rodnitzky: Google and Facebook-


Titans: What are some data analysis tools you’re currently using?

Rodnitzky: DMP, Attribution, BI, data enhancement and data uploading.


Titans: Do you believe video works well for performance marketing campaigns?

Rodnitzky: The jury is still out. I think it works for MAI for mobile games for sure. For other areas, it is hit and miss.


Titans: What type of attribution window do you usually use? What are your general thoughts on attribution?

Rodnitzky: Depends on the channel. I’d say 30 days is probably a good average though.


Titans: How do you and your team analyze data?

Rodnitzky: We use free tools like the AdWords and Facebook UIs and Google analytics, and then 3rd party tools like DMPs. And of course excel – gotta use excel!


Titans: What’s the most challenging part of the reporting process for you and your team?

Rodnitzky: Garbage in, garbage out. Feeling confident about the data is always a challenge.


Titans: What would your dream analytics tool look like?

Rodnitzky: DMP + Attribution + Analytics + BI, all in one.


Titans: How many hours a month do you and your team spend on reporting?

Rodnitzky: Really hard to say, but the easy answer is probably “too many”.


Titans: What do you think has changed in the world of growth marketing in the past few years?

Rodnitzky: Consumers have spread out across multiple devices and channels, so being omnichannel is no longer just a nice-to-have feature set for a marketing team.


Titans: What do you think is going to sneak up on the market that no-one sees?

Rodnitzky: I think a lot of media buying will be automated.


Titans: What companies and technologies are you excited about?

Rodnitzky: Companies: Snapchat and RTB Media, of course! Technologies: anything in AR or VR.


Titans: What types of things do you care about when running hundreds of thousands of dollars in adspend?

Rodnitzky: Primarily ROI. Just making sure it is profitable for clients!

No items found.
Take full control of all your marketing data

300+ data sources under one roof to drive business growth. 👇

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Combine data from multiple sources

Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

Explore the full catalog

Unshackling Marketing Insights With Advanced UTM Practices


No items found.
Calculate how much time your marketing team can allocate from reporting to action 👉
Your data is on the way and we’ll be processed soon by our system. Please check your email in a few minutes.
Oops! Something went wrong while submitting the form.