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Improvado and Looker Partner to Provide Marketing Agencies with Powerful Analytics and Insights

Improvado, provider of the leading marketing data aggregation platform, and Looker, a leading data platform company, announced they have partnered to bring powerful automated analytics and visualization to marketing agencies.

Improvado and Looker are partnering to solve the marketing agency dilemma: how to automate and visualize client reports. Customers will realize three main benefits:

  • Automated Dashboards: Manually building client reports is now a thing of the past with Improvado’s automated pipeline sending real-time data to the “Agency Command Center” dashboard in Looker. This is now available in the Looker Blocks Directory™, which includes pre-built pieces of code that can be leveraged to accelerate analytics.
  • Complete Control: Understanding agency performance has never been easier. Visualize overall agency metrics from a birds-eye-view, client by client, or get granular, down to specific channels, ads, creatives or keywords. Customize metrics and visualizations to fit your needs.
  • Real-time Insights: It’s quick to identify performance outliers making it easy to address red flags in real-time, replicate success and improve ROI.
Daniel Kravstov, CEO and Co-Founder at Improvado

“We’re very excited to be working with Looker because our joint solution is a serious game changer for marketing agencies.” Daniel Kravstov, CEO and Co-Founder at Improvado.

“By collaborating with Looker, our users can send all their data to Looker with the click of a button, where they can create visual dashboards of their metrics in real time.”

“Improvado makes it easy for marketers to consolidate data sources into a data warehouse so they can start using Looker to discover and share insights," says Drew Kells, Director of Agency Alliances at Looker.

Drew Kells, Director of Agency Alliances at Looker

To learn more, register to watch this webinar “How to Streamline Your Data-Driven Marketing Agency” to hear how to best streamline reporting, optimization and visualization for multiple clients across channels & campaigns.

About Improvado

Improvado enables marketers and agencies to collect all their marketing data in one place, in minutes – empowering them to work smarter, not harder. Based in San Francisco, California, Improvado provides a flexible and scalable marketing middleware solution to brands like Ancestry, Hims and agencies like Havas, WPP and Dentsu. Investors include executives from some of the most recognizable brands in the marketing world including Auren Hoffman the Liveramp founder, Omar Tawakol the founder of BlueKai, Rajeev Goel the founder of Pubmatic, and more. To learn more, visit Improvado.io.

About Looker

Looker is a modern Platform for Data that offers data analytics and business insights to every department at scale, and easily integrates into applications to deliver data directly into the decision-making process. Over 1,600 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. Investors include CapitalG, Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Redpoint Ventures and Goldman Sachs. For more information, visit looker.com.

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Improvado and Looker Partner to Provide Marketing Agencies with Powerful Analytics and Insights

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