How Calm went from Startup to Apple's #1 App of the Year
On Thursday August 9th, Improvado sponsored a fireside chat with Dun Wang, VP of Product and Growth at Calm: The #1 App for Mindfulness, Sleep and Meditation.
She’ll walked us through her ingenious marketing tactics that led the Calm app to spread like wildfire.
These are the topics we covered:
- How to optimize your purchase funnel
- The best way to run a referral program
- The one offline channel that no one is talking about
- How to build a habit-forming product
- Why Calm has the most viral Facebook ad we’ve ever seen
Unfortunately the event was not recorded, however we do have a number of photos and short clips which you can take a look at below....
Dun covered topics such as how Calm manages to get tons of PR coverage just by getting creative. How they've created a product that is habit forming, and so much more...