Enhance marketing intelligence with AI-integrated data
AI-fueled marketing dashboards
Take full control of all your marketing data

How Calm went from Startup to Apple's #1 App of the Year

On Thursday August 9th, Improvado sponsored a fireside chat with Dun Wang, VP of Product and Growth at Calm: The #1 App for Mindfulness, Sleep and Meditation.

She’ll walked us through her ingenious marketing tactics that led the Calm app to spread like wildfire.

The fireside chat was hosted by Hailey Friedman, Cofounder of Growth Marketing Pro, President of Badass Marketers & Founders, and Head of Marketing here at Improvado.

These are the topics we covered:

  • How to optimize your purchase funnel
  • The best way to run a referral program
  • The one offline channel that no one is talking about
  • How to build a habit-forming product
  • Why Calm has the most viral Facebook ad we’ve ever seen

Unfortunately the event was not recorded, however we do have a number of photos and short clips which you can take a look at below....

Calm and Improvado meeting

Dun covered topics such as how Calm manages to get tons of PR coverage just by getting creative. How they've created a product that is habit forming, and so much more...


No items found.
Take full control of all your marketing data

500+ data sources under one roof to drive business growth. 👇

Book a CAll
Get up to 368% ROI

Unshackling Marketing Insights With Advanced UTM Practices


Improvado Labs: experience the latest marketing analytics technology

Be the first one to know about our latest product updates and ways they could shift workflows, performance, and effectiveness in your organization.
Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
Take advantage of AI suggestions
Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
More suggestions
What would you like to ask?
No items found.
Calculate how much time your marketing team can allocate from reporting to action 👉
Your data is on the way and we’ll be processed soon by our system. Please check your email in a few minutes.
Oops! Something went wrong while submitting the form.