Request a personalized 1-on-1 demo tailored
specifically for you business.

Request a demo

How Calm went from Startup to Apple's #1 App of the Year

On Thursday August 9th, Improvado sponsored a fireside chat with Dun Wang, VP of Product and Growth at Calm: The #1 App for Mindfulness, Sleep and Meditation.

She’ll walked us through her ingenious marketing tactics that led the Calm app to spread like wildfire.

The fireside chat was hosted by Hailey Friedman, Cofounder of Growth Marketing Pro, President of Badass Marketers & Founders, and Head of Marketing here at Improvado.

These are the topics we covered:

  • How to optimize your purchase funnel
  • The best way to run a referral program
  • The one offline channel that no one is talking about
  • How to build a habit-forming product
  • Why Calm has the most viral Facebook ad we’ve ever seen

Unfortunately the event was not recorded, however we do have a number of photos and short clips which you can take a look at below....

There were about 120 people in attendance at the General Assembly venue here in San Francisco.

Dun covered topics such as how Calm manages to get tons of PR coverage just by getting creative. How they've created a product that is habit forming, and so much more...


Join us for our next event here in San Francisco.

How to be a Badass Agency Founder with Josh Fechter

Register Here

Join us for a fireside chat with Josh Fechter, Cofounder & CEO of BAMF Media.

We're going to be talking EVERYTHING marketing, but particularly: 

How Josh grew his Agency $0 to $3 Million ARR in just 12 months.

In addition to that, he's got knowledge on:

- B2B Growth Hacks

- PR Hacking

- How to turn yourself into a content machine

- How to become a Linkedin influencer

And so much more.

RSVP now as space will be limited and you don't want to miss this.

Speaker info:

Josh Fechter is CEO & Cofounder of BAMF Media. BAMF Media drives ROI for growing companies using cutting-edge growth marketing and growth hacking tactics. They’ve worked with companies like TEDx, Mixmax, Voo, LawTrades, Book in a Box, Deputy, and Autopilot.

Josh also manages a community, Badass Marketers & Founders, which has over 20,000 members. You can request access here:

Hailey Friedman is the Head of Marketing at Improvado-- a tool that helps marketers instantly collect all their data into one place, which means no more manual reporting.

She's also Cofounder of and President of BAMF San Francisco.

Sponsored by:

All Your Marketing Data in One Place

Visit to learn more and schedule a demo.