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The Wizaly platform applies its algorithmic attribution technology to provide you with a holistic and unbiased vision, together with actionable recommendations across your marketing mix.
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.
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Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
What is Power BI Microsoft’s Power BI is a suite of data visualization and business analytic tools. It offers tools to easily analyze, transform and visualize data, including the ability to build reusable models. The software enables users to integrate their apps, so as to deliver reports along with real-time dashboards. Providing a user-friendly interface and excellent data visualization capabilities, users can choose from the Pro plan or a more limited free version.
What is Power BI Microsoft’s Power BI is a suite of data visualization and business analytic tools. It offers tools to easily analyze, transform and visualize data, including the ability to build reusable models. The software enables users to integrate their apps, so as to deliver reports along with real-time dashboards. Providing a user-friendly interface and excellent data visualization capabilities, users can choose from the Pro plan or a more limited free version.
If your business favors Microsoft and you have a team of Excel power users, then Power BI will probably work well for you at a low price point. The free version is designed more towards individual users, offering limited storage and other capabilities. Teams will probably want to go with the Pro plan with more storage, faster refresh cycles, and collaboration capabilities.
Pricing for Microsoft’s Power BI tool ranges from free for individual to $9.99 per month for the Pro plan, as well as more custom pricing for larger deployments.
Google Charts runs on SVG and HTML5, aiming for Android, iOS and total cross-browser compatibility, including older versions of Internet Explorer.
Google Charts runs on SVG and HTML5, aiming for Android, iOS and total cross-browser compatibility, including older versions of Internet Explorer. All of the charts you can create are interactive and you may be able zoom in on some of them. The site offers a fairly comprehensive gallery where you can find a variety of types of visualizations and interactions that you can use.
There is no charge for Google Charts.
What is Datorama? Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.
Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.
Datorama charges customers based on lines of data. If users have several campaigns running, this can get rather expensive.
AdStage is a closed-loop reporting and automation platform designed to help marketers measure campaign performance.
Adstage is an all-in-one cloud based automation and reporting tool that brings advertising data into a central platform and enables marketers to analyze, visualize, optimize, and report on marketing performance.
This means that marketers gain more control over their campaigns and they save the time that they spend on managing ads. It allows marketers to use both global and separate dashboards to assess the performance of their campaigns and it features many integrations with several other tools and platforms.
The platform aggregates all of your advertising data, gathering it into a single destination. The data can then be visualized, reported, and analyzed to help you optimize the performance of your ads. AdStage is a self-serve tool for marketers working with paid ads, providing complete management and analytics for ad campaigns across many platforms, such as Facebook, Twitter, and AdWords.
It integrates with:
Some of its features include:
Pricing starts at $119.00 per month when billed annually for the Starter Plan and goes up to $639 per month for the Elite Plan. There’s also an Enterprise Plan available and businesses can inquire about pricing of this plan.
This software comes with some of the best integration and data management utilities available in the market today.
Talend is a cloud data integration platform that allows businesses to integrate all their cloud and on-premises data in one platform, like a cloud data warehouse. It features powerful graphical tools, prebuilt integration templates, and a rich library of components that businesses can use to ease the process.
Businesses are able to scale their data projects with machine learning to meet the modern analytics needs of the market today, and they’re able to easily implement API's and data-as-a-service as part of their event driven architecture.
Pricing for Talend Cloud Data Integration is $1,170 per user per month or $12,000 per user per year. this includes both Talend Studio and Pipeline Designer licenses..
High level of customization may require expertise in JAVA.
AgencyAnalytics helps digital marketing agencies build automated reports for clients. SEO, PPC, social media and more (40+ integrations).
AgencyAnalytics is a reporting platform that helps marketing agencies to monitor all their clients’ marketing campaigns in one central place. It helps them to generate reports and dashboards for social analytics, third-party integrations, and SEO auditing.
Its key features include automated reporting, dashboard management, and custom dashboards that allow companies to present data through a variety of charts and statistic widgets. It also has a variety of SEO tools and its rank tracker tool helps businesses to monitor site performance where users can choose to view data from specific locations or to view their global data.
AgencyAnalytics has over 60 integrations with a variety of other tools and platforms.
Pricing starts at $49.00 a month for the Freelancer Plan and goes up to $399 per month for the Enterprise Plan.
Singular is an optimized marketing solution that offers unrivalled insights which enables companies to drive return on investment focused marketing. It allows companies to run fast queries on their marketing data from a variety of data sources with no code or SQL to reveal their top performing campaigns or users. As such, it also offers reporting, analytics, audience management, and automation.
Simply put, it helps businesses to quickly and confidently answer questions based on their data and allows them to drive growth.
Features
Pricing starts at $799 per month when paid annually or $999 per month when paid monthly for the Analytics plan. For its premium and enterprise options, as well as their Analytics and Attribution solution, customers must contact them for pricing.
AI-Powered Marketing Attribution Software & attribution modelling platform that helps you discover performance across multiple channels.
Windsor.ai is a multi-touch marketing attribution software designed to help marketers track customer journeys and analyze ROAS across multiple marketing touchpoints. The platform supports the last click, first click, linear, and the algorithmic Markov model.
The tool automates the process of integrating and visualizing data from multiple sources, including CRMs, ad platforms, cloud storage, and more. Speaking of sources, Windsor.ai claims it can connect to any cloud-based software, but it comes with native integration to 50 marketing tools only. To push data to a Wndsor.ai account, a client needs to use the REST API. Proper API management requires time and some technical expertise.
Windsor.ai enables marketers to measure ROI for every channel, keyword, campaign, and creative, and it even optimizes budgets automatically. It also identifies as a channel-neutral platform, helping marketers track online and offline channels.
While Windsor.ai is a zero-code platform, users complain about its steep learning curve and clunky interface.
Windsor.ai is built for marketers in a variety of industries. So, its tools cater mainly to this category of users.
Also, PPC platforms make up the bulk of Windsor.ai's native integration catalog, making it a good option for performance marketers.
Windsor.ai’s users have misgivings about its interface and usability. Thus, it may not be a great fit for beginners. The platform does not offer professional services. However, users say it has an active support team that helps them through platform-related issues.
Windsor.ai starts with a free plan that offers one report, one user, one connector, and two data destinations.
Its paid plans offer unlimited reports and user accounts and come in five categories: Basic ($19/mo), Standard ($99/mo), Plus ($249/mo), Professional ($499/mo), and Enterprise.
Basic supports three data source connectors and two destinations. Professional offers 14 connectors, five destinations, and a dedicated account manager.
The Enterprise plan offers up to 200 data source connectors, enterprise SLA, and onboarding sessions. But its pricing is completely customized according to the nature of your marketing analytics process.
Windsor.ai offers access to its API and database, regardless of your pricing plan. However, adding an extra native data source to your account (beyond your limit) incurs additional costs.
Furthermore, the platform has a separate offering for marketers specifically interested in attribution.
Windsor.ai comes with 50 data connectors out of the box. However, it claims to support any cloud-based platform. It also has a feature request page where you can request new connectors and upvote existing requests.
The platform has an API alongside CSV sheets that users can leverage to connect custom data.
With Windsor.ai, users can only connect a handful of data sources on one account, even though it has up to 50 native connectors. For instance, its Professional plan, which costs $499/month, only allows a maximum of 14 data source connectors.
Here’s a list of cons that may push you to consider finding a Windsor.ai alternative (as reported by users):
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