Windsor.ai alternatives for marketing teams

Looking for the best alternatives to the Windsor.ai? Here is the list of top 10 competitors of the Windsor.ai in 2021 with a brief review of their pros, cons, and pricing.

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AI-Powered Marketing Attribution Software & attribution modelling platform that helps you discover performance across multiple channels.

Website:
http://windsor.ai
Year founded::
2017
Company size:
10 - 50

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Windsor.ai is a marketing attribution software. It assists marketers and advertisers to make data-driven decisions. The data is gathered from various parts of the customer journey for relevant and accurate information.
Windsor.ai is a popular choice with organizations because it integrates with many different software and services. As a result, data integration is almost unlimited.

Windsor.ai can manage marketing performance, optimize Google Ads, and make the most of keywords. Customers are also provided with an overview of their marketing investments so they can see where they get the best returns.
The tool comes with multi-touch attribution, a search term optimizer, and budget optimizer. It is also able to help customers manage their television ads performance.

It integrates with:

  • Databases - Not mentioned.
  • Visualisation platforms like Google Data Studio, PowerBI, Tableau

Use Cases

Pricing

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Windsor.ai in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

Get a demo

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Get a tour around the product from the Improvado team

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Xplenty is another ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

Year founded:
2012
Company size:
10 - 50
No items found.

Xplenty

Xplenty is another ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

https://www.xplenty.com/
Year founded
2012
Company size
10 - 50

Xplenty

Xplenty is an ETL platform that doesn’t require any coding or deployment. It enables organizations to implement, process, and prepare data for cloud analytics. With no coding skills necessary to use this platform, Xplenty is an easy-to-use and scalable platform. As such, it allows businesses to quickly access the opportunities enabled by big data without having to purchase software, hardware, and other tools. Widely spread in industries such as retail, hospitality, and advertising, Xplenty allows businesses to benefit from rapid connectivity to big data centers. Thus, businesses using Xplenty can carry out processes such as preparing data flows and scheduling assignments seamlessly.

Company rating
4.4
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Use Cases

Pricing

Integrations

Pros

  • Easy to navigate graphical user interface
  • The software is segregated into multiple useful segments which include:
  • Dashboard
  • Expression editor
  • Schema
  • Reporting tool

Cons

  • Users would benefit from a nested API capability if included in the software.
  • Error messages are not always descriptive enough.
  • Incremental data transfer can be a challenge

Alternatives

Panoply is a secure place to store, sync, and access all your business data in the cloud, with built-in data integrations to all major CRMs, databases, file systems, ad networks, web analytics tools, and more.

Year founded:
2015
Company size:
10 - 50

Panoply.io

Panoply is a secure place to store, sync, and access all your business data in the cloud, with built-in data integrations to all major CRMs, databases, file systems, ad networks, web analytics tools, and more.

http://panoply.io
Year founded
2015
Company size
10 - 50

Panoply.io

Panoply.io is a cloud-based platform that makes syncing, storing, and accessing your data quick and easy. This simple and low-maintenance solution makes maneuvering sophisticated analytics a straightforward task without complex data engineering. With panoply.io, you’re able to access a code-free interface that you can use to power your BI tools. It provides you with analysis-ready data in minutes and industry-leading support available 24/7 to help you set up the platform.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Hevo Data provides real-time data pipelines for reporting and analytics. No more writing and maintaining scripts to fetch data, focus on bigger things.

Year founded:
Company size:
10 - 50

Hevo Data

Hevo Data provides real-time data pipelines for reporting and analytics. No more writing and maintaining scripts to fetch data, focus on bigger things.

https://hevodata.com/
Year founded
Company size
10 - 50

Hevo Data

Hevo Data is a fully-managed, bi-directional data pipeline platform designed to help business teams aggregate data from multiple sources, run transformation processes for analytics, and supply operational intelligence to business applications.

The platform comes fitted with prebuilt integrations users can leverage for extracting data from over 150 data sources, including SaaS apps, file systems, and databases.

Hevo Data offers seamless data loading functionalities, including preload/postload transformations, automated schema mapping, and Change Data Capture (CDC).

Users can also  derive analytics-ready data more efficiently using the platform’s prebuilt data models and workflows, which are designed to run in sync with their pipelines.

Hevo Data is compliant with major data security and privacy protocols. However, this coverage is not accessible to users on all pricing plans.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Like Stitch, Hevo Data takes a one-size-fits-all approach, catering to users in different areas, from marketers to sales reps to finance professionals to engineers.

Pricing

Hevo Data offers a free plan alongside a 14-day trial on its paid plans. However, data security and privacy compliance programs are only available on one pricing plan (the Business Plan).

For the Starter plan, pricing starts at $239 for 5 million records per month and can go up to $1159 for 100 million records per month.

The Business Plan doesn’t come at a specific price. You’d need to contact the sales team to get a quote.

Integrations

Hevo Data has prebuilt integrations to over 150 data sources and nine destinations, including SaaS apps, file systems, databases, data warehouses, and more. 

However, if you need a specific integration that isn’t available in the prebuilt integration library, you can reach out to the team via a contact form, and they’ll build it for you.

Pros

Cons

Alternatives

Dataddo is a no-code data integration platform designed to connect to any analytics and business data and deliver them to any BI app, database or storage.

Year founded:
2014
Company size:
1 - 10

Dataddo

Dataddo is a no-code data integration platform designed to connect to any analytics and business data and deliver them to any BI app, database or storage.

http://dataddo.com
Year founded
2014
Company size
1 - 10

Dataddo

Dataddo is a no-code data integration platform which helps organizations to connect to any analytics and business intelligence data source and deliver data to any application, database or storage solution. It's designed to work with various online data services and easily connects organizations’ data with dashboards and data warehouse systems.

Dataddo has only 81 Integrations.
Its integrations include:

  • Databases like Redshift, Amazon S3, Amazon Aurora, MariDB, Azure SQL, Big Query, Cloud SQL, MySQL, MariaDB, MS SQL, PostgreSQL, Snowflake, SAP HANA, Vertica.
  • Storage solutions like Google Drive, Amazon S3, and Google Cloud.
  • Marketing tools like HubSpot, Salesforce, Mailchimp, and Google Campaign Manager.
  • Analytics tools like Google Analytics, Google Search Console, and Facebook Insights.
  • Visualisation platforms like Google Data Studio, Tableau, Power BI, Klipfolio, Qlik, Looker, Alteryx, Anaplan.

Its key features include automatic syncing of data, central management interface, data pipelines, and enhanced security.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

What is Fivetran? Fivetran is a data collection and analytics tool. The platform lets you connect your applications, databases, and more to a centralized hub where you can view and analyze the data.

Year founded:
2012
Company size:
50 - 200

Fivetran

What is Fivetran? Fivetran is a data collection and analytics tool. The platform lets you connect your applications, databases, and more to a centralized hub where you can view and analyze the data.

https://fivetran.com/
Year founded
2012
Company size
50 - 200

Fivetran

Fivetran is a fully-managed ELT platform that helps business teams to automatically aggregate, clean and load business data from multiple sources to the destination of their choice.

With over 160 native integrations, the platform makes it possible for business teams to connect to a wide variety of data sources for efficient, data-driven decision-making.

Fivetran offers a slew of advanced data transformation capabilities through the open-source dbt Core, which is fairly popular among data analysts. This allows the platform’s users to leverage functionalities like transformation scheduling, data lineage graphs, notifications, and more. But as with all open-source tools, users will need to be extremely careful, especially when large volumes of data are involved.

That said, Fivetran claims to offer a comprehensive privacy, security, and compliance program that covers HIPAA, SOC-2, and ISO, among others.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Fivetran is designed as a versatile tool that caters to a broad range of customers in different fields. This includes marketers, sales professionals, finance teams, engineers, and product managers, among others.

Pricing

Fivetran runs on a pay-as-you-use model. This means that you get billed every month for the volume of data you extract, load, and transform through the platform.

Integrations

Fivetran offers over 160 native connectors to data sources for multiple use cases, from marketing, sales, and finance to engineering, support, and product analytics. However, it doesn’t offer a seamless means for requesting custom connectors.

If you need a specific connector, you’ll need to go through the feature request portal to either pitch a new connector idea or upvote existing requests from a community of Fivetran customers. Also, if you have a private API or a custom data source unique to your organization, Fivetran allows you to build it externally and integrate it into the platform using its “function connector”. But this is supertechnical and requires advanced coding skills.

Pros

Cons

Alternatives

What is Adverity? Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Year founded:
2014
Company size:
50 - 200

Adverity

What is Adverity? Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

https://www.adverity.com/
Year founded
2014
Company size
50 - 200

Adverity

Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Adverity doesn’t feature any pricing information on their website. To get pricing details and to request a demo, you will have to contact the company.

Integrations

Pros

  • Full control over your data
  • Fast integration of data sources
  • Scalable and flexible

Cons

  • For those who aren’t experienced with using data, there can be a steep learning curve
  • Could use some improvements the UX-flow
  • Need a good understanding of data to get the most out of the platform
  • Management of UI dashboards could be a bit more customizable

Alternatives

Stitch is designed for rapidly moving data. The platform is developer-focused and utilizes the cloud. Users can aggregate data from anywhere, thanks to the cloud-first model, in a matter of minutes.

Year founded:
2016
Company size:
10 - 50

Stitch

Stitch is designed for rapidly moving data. The platform is developer-focused and utilizes the cloud. Users can aggregate data from anywhere, thanks to the cloud-first model, in a matter of minutes.

https://www.stitchdata.com/
Year founded
2016
Company size
10 - 50

Stitch

Stitch Data is a cloud-first, open-source ETL platform that enables business teams to rapidly and securely move data from multiple sources to designated data warehouses for fast and efficient analysis.

The platform is an integral part of the Talend Data Fabric, providing prebuilt connectors to over 100 databases and SaaS applications, with support for leading data warehousing platforms like Snowflake, RedShift, BigQuery, and Azure Synapse Analytics.

Stitch Data offers a simple interface with ready-to-query schemas designed to accelerate the process of onboarding and extracting insights from new data sources.

The platform, as stated in one of its documentation pages, does not support user-defined data transformation. This means that you can’t carry out advanced data transformation processes on the platform. It does support and automate a few basic preload transformation processes, like JSON structures, data typing, object names, etc., but these are only sufficient for light- and medium-duty data warehousing needs. Advanced data transformation capabilities can only be accessed by signing up on Talend, Stitch Data’s “parent platform”.

The platform is also compliant with major security protocols, including SOC-2 and HIPAA.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Stitch Data caters to small-, medium-, and large-scale organizations across multiple industries. This includes teams working in transportation, consulting, finance, retail, real estate, SaaS, healthcare, marketing, and more.

The platform offers solutions specifically designed for sales, marketing, and product intelligence teams. Stitch Data supports common marketing and sales data source connectors, like Facebook Ads, Google Analytics, HubSpot, Mailchimp, and others. It sources the data necessary for a high-level overview of performance, but the platform may lack sufficient data granularity to dig deep into campaign, page, and ad analytics.  

Product intelligence teams leverage Stitch Data to understand how users interact with products, launch strategies, and ship new features immediately.

The platform offers a few advanced features like multiple destinations, advanced scheduling, and smart cache refreshing, which benefit enterprise companies.

Stitch Data clients breakdown by industry and company size

Pricing

Stitch Stitch Data offers a three-tiered pricing system: Standard, Advanced, and Premium.

Users on the Standard plan can choose to be billed monthly or annually, while users on higher plans pay annually.

For users on the Standard plan, billing starts at $100 for 5 million rows per month and can reach  up to $1250 for 300 million rows. Stitch Data also lets users test run the platform for 14 days, free of charge. However, the free trial is only available on the Standard plan.

The Standard plan is best suited for individuals with minimum requirements for their data pipeline. The plan grants access to 10 out of 130 “standard” data sources. Only users on higher plans can use all of the prebuilt data sources, including “enterprise” sources like Amazon RDS, Oracle, Google Analytics 360, and Workday RaaS. 

Integrations

Stitch Data offers integration with 130 SaaS platforms and databases, delivering data to leading destinations (data warehouses, storage platforms, and data lakes) for analysis.

The data sources covered by Stitch Data include apps and platforms used by marketing and sales teams, like Google Analytics, Facebook Ads, Salesforce, SendGrid, etc. 

Stitch Data makes provisions for pushing data from custom sources (sources not included in its library). You can use the platform’s Import API or build your own connectors using the Singer framework.

Import API acts as a reception point for arbitrary data sent as JSON files. The received data is then processed and sent to your chosen destination. On the other hand, the Singer framework is an open-source solution that allows you to build your own taps (a fancy word for connectors). However, both methods are highly technical and require coding expertise.

Furthermore, Stitch accepts requests for custom connectors. However, this service is only available to enterprise customers.

Why Look for a Stitch Data Alternative?

  1. Stitch Data is a general-purpose ETL platform that caters to diverse teams. Thus, if you need an ETL solution specifically tailored to your needs as a marketing or sales professional, Stitch Data won’t have all of the features you need.
  2. Offers limited native data connectors. Current customers also note the lack of transparency with integration configurations, which makes it harder to resolve any emerging issues.
  3. Developing custom connectors requires advanced technical knowledge.
  4. Data transformation features aren’t up to par, according to several users.
  5. With a rating of 3 stars on Capterra, Stitch Data’s customer support leaves a lot to be desired. Customers on the Standard plan are limited to chat support.
  6. Customer reviews suggest the platform still struggles with data quality. So, if you need a platform with a 100% guarantee on data quality, Stitch may not be ideal.

Pros

Cons

Alternatives

What is Supermetrics? Supermetrics is a simple data extraction platform for marketers. It is a tool that helps marketers by pulling social, SEO, PPC, and analytics data into a single place for reporting and analysis.

Year founded:
2013
Company size:
10 - 50

Supermetrics

What is Supermetrics? Supermetrics is a simple data extraction platform for marketers. It is a tool that helps marketers by pulling social, SEO, PPC, and analytics data into a single place for reporting and analysis.

https://supermetrics.com/
Year founded
2013
Company size
10 - 50

Supermetrics

Supermetrics is a data extraction and analysis service that helps businesses mine and transfer marketing data from any marketing platform to designated storage, reporting, or analytics platforms. Supermetrics also allows users to schedule data transfers and automated marketing reporting.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Supermetrics is the cheapest solution by far, starting at $19 per month, but their product offering is very rudimentary.

Integrations

Pros

Good for extracting granular data from Facebook, Adwords, and Google Analytics.

Cons

  • They don't offer transformation. You can't map the data together across platforms, you'd have to do that on your own.
  • They don't offer any visualizations.
  • They have a lot of data accuracy issues.
  • Initial setup can be difficult.
  • They don't have integrations with many BI tools. You can only send your data to Google Sheets or Google Data Studio.
  • Google spreadsheets has a limited number of rows of data, so you'll get capped out if you need to export too many lines of data.
  • You'll need to run your own queries on top of your google sheets.
  • They claim to have 40+ integrations, but the rest of them are very basic without access to granular data.
  • No database solution.
  • Difficult to use throughout processes

Alternatives

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Frequently asked questions

What is Windsor.ai ?

Windsor.ai is an AI-based marketing attribution software that caters to global enterprises. It allows enterprises to integrate their marketing data in a way that allows them to run advanced marketing attribution models. As such, Windsor.ai enables you to automate your data collection process, thus reducing the time spent on data preparation. Ultimately, this platform can help you boost sales by allowing you to identify where your marketing spend leads to the best results.

What are some Windsor.ai alternatives?

The most mentionable Windsor.ai alternatives are Improvado, Hevo Data, Panoply, Fivetran, Funnel, and others.

How does the Windsor.ai pricing model work?

Windsor.ai offers five different plans for all sorts of budgets. The free plan is good for demonstration purposes. The basic plan costs $19/month. It provides an unlimited number of reports and extracts data from up to three sources into two destinations. The standard plan is priced at $99/month. This plan extends the data sources count to seven and allows users to process 1 million data rows per month. As for the professional plan, it offers 10 connectors, 5 destinations and 2 million data rows per month. This plan costs $499/month. The final plan is for enterprises. It has a lot of additional features that should be discussed directly with Windsor.ai.

Why is Improvado one of the most promising Windsor.ai competitors?

Improvado is an ETL solution that offers unlimited possibilities for marketing data organization and analysis. With this solution, you can build stunning dashboards, aggregate all data in one place, automate marketing reporting, and much more. Improvado offers unique marketing features that no one else has, like the Marketing Common Data Model algorithm for data normalization. That’s why this ETL platform is considered to be one of the most promising on the market.