Windsor.ai is a multi-touch marketing attribution software designed to help marketers track customer journeys and analyze ROAS across multiple marketing touchpoints. The platform supports the last click, first click, linear, and the algorithmic Markov model.
The tool automates the process of integrating and visualizing data from multiple sources, including CRMs, ad platforms, cloud storage, and more. Speaking of sources, Windsor.ai claims it can connect to any cloud-based software, but it comes with native integration to 50 marketing tools only. To push data to a Wndsor.ai account, a client needs to use the REST API. Proper API management requires time and some technical expertise.
Windsor.ai enables marketers to measure ROI for every channel, keyword, campaign, and creative, and it even optimizes budgets automatically. It also identifies as a channel-neutral platform, helping marketers track online and offline channels.
While Windsor.ai is a zero-code platform, users complain about its steep learning curve and clunky interface.
Windsor.ai is built for marketers in a variety of industries. So, its tools cater mainly to this category of users.
Also, PPC platforms make up the bulk of Windsor.ai's native integration catalog, making it a good option for performance marketers.
Windsor.ai’s users have misgivings about its interface and usability. Thus, it may not be a great fit for beginners. The platform does not offer professional services. However, users say it has an active support team that helps them through platform-related issues.
Windsor.ai starts with a free plan that offers one report, one user, one connector, and two data destinations.
Its paid plans offer unlimited reports and user accounts and come in five categories: Basic ($19/mo), Standard ($99/mo), Plus ($249/mo), Professional ($499/mo), and Enterprise.
Basic supports three data source connectors and two destinations. Professional offers 14 connectors, five destinations, and a dedicated account manager.
The Enterprise plan offers up to 200 data source connectors, enterprise SLA, and onboarding sessions. But its pricing is completely customized according to the nature of your marketing analytics process.
Windsor.ai offers access to its API and database, regardless of your pricing plan. However, adding an extra native data source to your account (beyond your limit) incurs additional costs.
Furthermore, the platform has a separate offering for marketers specifically interested in attribution.
Windsor.ai comes with 50 data connectors out of the box. However, it claims to support any cloud-based platform. It also has a feature request page where you can request new connectors and upvote existing requests.
The platform has an API alongside CSV sheets that users can leverage to connect custom data.
With Windsor.ai, users can only connect a handful of data sources on one account, even though it has up to 50 native connectors. For instance, its Professional plan, which costs $499/month, only allows a maximum of 14 data source connectors.
Why Look for a Windsor.ai Alternative?
Here’s a list of cons that may push you to consider finding a Windsor.ai alternative (as reported by users):
- Its interface is clunky and tough to navigate.
- Each account (except enterprise accounts) is limited to a minimal amount of data connectors, and you will need to pay extra for additional connectors.
- Considering the limits that come with each pricing plan, Windsor.ai is a pricey platform.
- Windsor.ai offers no white labeling and metric customization options.
- The platform tends to lag when processing large data volumes.
- Windsor.ai is less established than its alternatives, which results in the occasional tech issue.