Marketers who utilize both tools in unison will realize three main benefits:
- Automated Dashboards: Manually building reports is now a thing of the past with Improvado’s automated pipeline sending real-time data to your data warehouse so you can work with it in Sisense. Discover marketing dashboards with unprecedented depth, context and accuracy.
- Complete Visibility: Understanding marketing performance has never been easier. Every ad. Every campaign. Every channel. The full picture in one dashboard.
- Real-time Insights: Spot red flags on the fly and re-allocate budget to increase conversions, lower your customer acquisition cost (CAC) and increase ROI.
“We’re very excited to be working with Sisense because our joint solution is a serious game changer for marketers.” Daniel Kravstov, CEO and Co-Founder at Improvado.
“By collaborating with Sisense, our users can send all their data to Sisense with the click of a button, where they can create visual dashboards of their metrics in real time.”
“Improvado’s digital data pipelines now leverage Sisense to extend deep marketing data, and power new insights and different ways of doing business. Mutual customers can mash up complex data from finance, IT, and digital marketing sources with the powerful combination of Sisense and Improvado,” says Boaz Farkash, VP of Product at Sisense.
For more information about the Improvado and Sisense partnership, click here.
Improvado enables marketers and agencies to collect all their marketing data in one place, in minutes – empowering them to work smarter, not harder. Based in San Francisco, California, Improvado provides a flexible and scalable marketing middleware solution to brands like Coca-cola, Philips, L'Oréal, Ancestry, Hims and agencies like Havas, WPP and Dentsu. Investors include executives from some of the most recognizable brands in the marketing world including Auren Hoffman the Liveramp founder, Omar Tawakol the founder of BlueKai, Rajeev Goel the founder of Pubmatic, and more. To learn more, visit https://improvado.io/
Sisense is a business intelligence platform that lets you join, analyze, and picture out information they require to make better and more intelligent business decisions and craft out workable plans and strategies. It is highly flexible for any business size, ranging from startups and developing enterprises to Fortune 500 giants including Sony, ESPN, Comcast, and NASA. Learn more about Sisense at https://www.sisense.com/