Sisense Partners with Improvado to Empower Marketing Analytics Leaders

October 20, 2025
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Sisense has brought on Improvado as their Data Connector Partner, empowering marketers to simplify complex data and transform it into powerful analytic apps.You can visit our partner page here.

Marketers who utilize both tools in unison will realize three main benefits:

  • Automated Dashboards: Manually building reports is now a thing of the past with Improvado’s automated pipeline sending real-time data to your data warehouse so you can work with it in Sisense. Discover marketing dashboards with unprecedented depth, context and accuracy.
  • Complete Visibility: Understanding marketing performance has never been easier. Every ad. Every campaign. Every channel. The full picture in one dashboard.
  • Real-time Insights: Spot red flags on the fly and re-allocate budget to increase conversions, lower your customer acquisition cost (CAC) and increase ROI.
Daniel Kravstov, CEO and Co-Founder at Improvado

“We’re very excited to be working with Sisense because our joint solution is a serious game changer for marketers.” Daniel Kravstov, CEO and Co-Founder at Improvado.

“By collaborating with Sisense, our users can send all their data to Sisense with the click of a button, where they can create visual dashboards of their metrics in real time.”

“Improvado’s digital data pipelines now leverage Sisense to extend deep marketing data, and power new insights and different ways of doing business. Mutual customers can mash up complex data from finance, IT, and digital marketing sources with the powerful combination of Sisense and Improvado,” says Boaz Farkash, VP of Product at Sisense.

Boaz Farkash
VP Product at Sisense

For more information about the Improvado and Sisense partnership, click here.

About Improvado

Improvado enables marketers and agencies to collect all their marketing data in one place, in minutes – empowering them to work smarter, not harder. Based in San Francisco, California, Improvado provides a flexible and scalable marketing middleware solution to brands like Philips, L'Oréal, Ancestry, Hims and agencies like Havas, WPP and Dentsu. Investors include executives from some of the most recognizable brands in the marketing world including Auren Hoffman the Liveramp founder, Omar Tawakol the founder of BlueKai, Rajeev Goel the founder of Pubmatic, and more. To learn more, visit https://improvado.io/

About Sisense

Sisense is a business intelligence platform that lets you join, analyze, and picture out information they require to make better and more intelligent business decisions and craft out workable plans and strategies. It is highly flexible for any business size, ranging from startups and developing enterprises to Fortune 500 giants including Sony, ESPN, Comcast, and NASA. Learn more about Sisense at https://www.sisense.com/

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FAQ

How does Improvado utilize existing marketing data to provide analytics for clients?

Improvado ingests your existing marketing data from various sources like databases, flat files, and APIs, harmonizes it, and then delivers client-facing analytics and dashboards.

When should I adopt Improvado as a marketing analytics platform?

You should consider adopting Improvado once your team is managing multiple marketing channels or a large volume of data that makes manual reporting challenging.

What are the next steps after implementing Improvado for marketing analytics?

After setup, Improvado connects your data sources, applies governance rules, harmonizes metrics, and delivers dashboards and insights. From there, teams can expand use cases such as attribution modeling and AI insights.

What challenges do Improvado help solve for marketing and analytics teams?

Improvado addresses challenges such as manual data wrangling, lengthy reporting times (reducing them by 75%), the need to unify data from over 500 sources, and the requirement for governance, attribution, and AI-driven insights for marketing and analytics teams.

How does Improvado assist in monitoring, tracking, and reporting on marketing data?

Improvado streamlines marketing data management by offering automated data pipelines, implementing governance rules, and providing customizable dashboards for real-time monitoring and cross-channel reporting.

How does Improvado compare to its competitors, such as Analytic Partners?

Improvado offers an end-to-end marketing analytics solution with 500+ integrations, automated data pipelines, governance, attribution, dashboards, and AI insights, whereas Analytic Partners concentrates primarily on marketing mix modeling (MMM).

How does Improvado compare to other marketing data platforms?

Improvado distinguishes itself from other marketing data platforms through its extensive capabilities, including over 500 integrations, automated data governance, advanced attribution modeling, AI-driven insights, and enterprise-level compliance features.

How does Improvado assist in managing large volumes of marketing data?

Improvado consolidates over 500 data sources, harmonizes metrics, and scales to manage billions of rows, providing clean, analytics-ready data to help manage large volumes of marketing data.
⚡️ Pro tip

"While Improvado doesn't directly adjust audience settings, it supports audience expansion by providing the tools you need to analyze and refine performance across platforms:

1

Consistent UTMs: Larger audiences often span multiple platforms. Improvado ensures consistent UTM monitoring, enabling you to gather detailed performance data from Instagram, Facebook, LinkedIn, and beyond.

2

Cross-platform data integration: With larger audiences spread across platforms, consolidating performance metrics becomes essential. Improvado unifies this data and makes it easier to spot trends and opportunities.

3

Actionable insights: Improvado analyzes your campaigns, identifying the most effective combinations of audience, banner, message, offer, and landing page. These insights help you build high-performing, lead-generating combinations.

With Improvado, you can streamline audience testing, refine your messaging, and identify the combinations that generate the best results. Once you've found your "winning formula," you can scale confidently and repeat the process to discover new high-performing formulas."

VP of Product at Improvado
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