Formerly known as Xplenty, Integrate.io is an ETL and ELT platform that lets users build automated pipelines that transform business data into actionable insights in real-time and at scale.
The platform offers integration to over 100 data sources alongside 200+ transformation options, making it easy for users to push analysis-ready data into their required destinations for reporting, analytics, and attribution.
One interesting component of its ETL infrastructure is the reverse ETL tool. This allows users to pull data from warehouses into business platforms like CRMs, marketing automation tools, and analytics platforms for easy activation. The platform also allows users to schedule their pipeline and monitor changes throughout the integration process.
Integrate.io's ELT solution allows users to leverage data replication for unifying data streams into one destination. It offers auto-schema mapping functionalities, which you can use to consistently maintain clean column, row, and table updates.
Marketing teams can use Integrate.io for a wide range of use cases. Some examples include:
- Data warehousing: Integrate.io can consolidate data from multiple sources, such as Google Analytics, Salesforce, and Marketo, into a single data warehouse for easier analysis.
- ETL (Extract, Transform, Load): Integrate.io simplifies the ETL process by providing a user-friendly interface to connect various data sources, transform the data to the desired format, and load it into a database or data warehouse. Customers note that the tool doesn't support some advanced data management features, which can be critical for companies with big data usage.
- Data cleansing: Integrate.io allows users to cleanse data before it is analyzed, ensuring it is accurate and reliable.
- Data migration: Integrate.io can migrate data between different systems, such as moving data from an on-premises database to a cloud-based system.
Integrate.io provides a range of pricing plans starting from $15,000 a year. These plans are based on the number of data connectors, monthly data processed, scheduling frequency, and other criteria. A free trial is included so customers can explore the features and services available before committing to a plan.
Furthermore, Integrate.io offers a custom Enterprise plan designed to fulfill particular requirements.
Integrate.io natively integrates with 150+ platforms for marketing, sales, customer success, and development teams.
The platform also offers a REST API to connect any database, file storage, or external HTTPS/SOAP service. Furthermore, if you need a custom integration built, Integrate.io allows you to send a direct request.
However, customers complain about a large number of issues that arise during the data extraction process, which is especially true for companies processing large volumes of data. Customers mention latency in data connectors, that API limits are very quickly achieved, and how they were charged for a connector that failed to integrate much-needed data. All in all, data extraction shortcomings may come in the way of scalability.