Top 10 alternatives to Hevo Data for marketing teams in 2021

Hevo Data is a fully-managed, bi-directional data pipeline platform designed to help business teams aggregate data from multiple sources, run transformation processes for analytics, and supply operational intelligence to business applications.

The platform comes fitted with prebuilt integrations users can leverage for extracting data from over 150 data sources, including SaaS apps, file systems, and databases.

Hevo Data offers seamless data loading functionalities, including preload/postload transformations, automated schema mapping, and Change Data Capture (CDC).

Users can also derive analytics-ready data more efficiently using the platform’s prebuilt data models and workflows, which are designed to run in sync with their pipelines.

Hevo Data is compliant with major data security and privacy protocols. However, this coverage is not accessible to users on all pricing plans.

Use Cases

Hevo Data takes a one-size-fits-all approach, catering to users in different areas, from marketers to sales reps to finance professionals to engineers.

Pricing

Hevo Data offers a free plan alongside a 14-day trial on its paid plans. However, data security and privacy compliance programs are only available on one pricing plan (the Business Plan).

For the Starter plan, pricing starts at $239 for 5 million records per month and can go up to $1159 for 100 million records per month.

The Business Plan doesn’t come at a specific price. You’d need to contact the sales team to get a quote.

Integrations

Hevo Data has prebuilt integrations to over 150 data sources and nine destinations, including SaaS apps, file systems, databases, data warehouses, and more.

However, if you need a specific integration that isn’t available in the prebuilt integration library, you can reach out to the team via a contact form, and they’ll build it for you.

Company rating

4.5

out of

Easy to setup

4.0

out of

Quality of support

3.5

out of

Top 10 Alternatives to Hevo Data in 2021

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.

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Improvado Integrations

Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

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Reviews

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Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

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Fivetran

What is Fivetran? Fivetran is a data collection and analytics tool. The platform lets you connect your applications, databases, and more to a centralized hub where you can view and analyze the data.

Year founded

2012

Company size

50 - 200

Fivetran

Fivetran is a fully-managed ELT platform that helps business teams to automatically aggregate, clean and load business data from multiple sources to the destination of their choice.

With over 160 native integrations, the platform makes it possible for business teams to connect to a wide variety of data sources for efficient, data-driven decision-making.

Fivetran offers a slew of advanced data transformation capabilities through the open-source dbt Core, which is fairly popular among data analysts. This allows the platform’s users to leverage functionalities like transformation scheduling, data lineage graphs, notifications, and more. But as with all open-source tools, users will need to be extremely careful, especially when large volumes of data are involved.

That said, Fivetran claims to offer a comprehensive privacy, security, and compliance program that covers HIPAA, SOC-2, and ISO, among others.

Company rating

4.0

out of

Easy to setup

4.0

out of

Quality of support

4.5

out of

Use Cases

Fivetran is designed as a versatile tool that caters to a broad range of customers in different fields. This includes marketers, sales professionals, finance teams, engineers, and product managers, among others.

Pricing

Fivetran runs on a pay-as-you-use model. This means that you get billed every month for the volume of data you extract, load, and transform through the platform.

Integrations

Fivetran offers over 160 native connectors to data sources for multiple use cases, from marketing, sales, and finance to engineering, support, and product analytics. However, it doesn’t offer a seamless means for requesting custom connectors.

If you need a specific connector, you’ll need to go through the feature request portal to either pitch a new connector idea or upvote existing requests from a community of Fivetran customers. Also, if you have a private API or a custom data source unique to your organization, Fivetran allows you to build it externally and integrate it into the platform using its “function connector”. But this is supertechnical and requires advanced coding skills.

Pros

Cons

Alternatives

Supermetrics

What is Supermetrics? Supermetrics is a simple data extraction platform for marketers. It is a tool that helps marketers by pulling social, SEO, PPC, and analytics data into a single place for reporting and analysis.

Year founded

2013

Company size

10 - 50

Supermetrics

Supermetrics is a data integration platform that helps marketing and sales teams automatically pull data from siloed platforms—CRMs, marketing automation platforms, paid channels, and more—into a consolidated destination for reporting, analytics, or storage.

Supermetrics isn't a dedicated marketing attribution platform. Instead, it automates fast and efficient data delivery into Google Sheets, Excel or warehouses like BigQuery and Snowflake, where you can now connect all your touchpoints and create a custom attribution model relevant to your business yourself.

Supermetrics offers an automated reporting solution that helps users generate marketing reports for stakeholders as needed. It is also important to note that Supermetrics only encrypts and caches data for a few minutes and never stores it in a backup. This is a testament to its robust data security and privacy policies. But on the flip side, you can't conveniently work with historical data on such a platform.

Company rating

4.0

out of

Easy to setup

4.0

out of

Quality of support

3.5

out of

Use Cases

Supermetrics is a tool primarily designed for marketing and sales purposes. However, the platform supports only 100 native data source connectors. And even marketers need to double-check if Supermetrics can pull data from all the critical platforms. Alternatively, a team can request a custom connector if the data is accessible through an API. Users can submit requests, vote for data sources suggested by others, and view beta connectors on the Supermetrics Roadmap website.

When opting for Supermetrics, a company should have data analysts on its team to perform manual data transformation tasks and ensure data accuracy. Numerous customers complain about encountering bugs or discovering that the platform failed to retrieve data for weeks without notifying them about the issue.

Supermetrics lacks extensive data transformation features besides Custom Fields, so in-house data analysts will be needed to organize the data and manage the unification of naming conventions when incorporating data from multiple sources into a single report. Existing clients have noted that the platform automatically imports vast data when connecting to a new data source, necessitating manual sorting.

Pricing

Supermetrics offers a comprehensive pricing plan based on your preferred data destination. It offers five main destination options: Google Sheets, Supermetrics API, BigQuery, Looker Studio, and Excel.

Each plan has a separate set of pricing plans nested within. For example, the Google Sheets plan starts at $69/month and goes up $579. Enterprise plans for all data sources, BigQuery, and the Supermetrics API come with custom pricing based on your needs.

The platform also has several other destinations you can choose, and pricing depends on the volume of data and the number of users.

Integrations

Supermetrics offers integration to 100+ platforms. However, only users on its enterprise payment plan can access all of the data source connectors. If you're on a lower-priced plan, an additional data source connector will cost an extra $35/month.

Also, if you need a custom connector, you can only use the Roadmap page to submit a request or upvote existing ones for consideration.

Pros

Cons

Alternatives

Segment

Segment makes it “dead simple” to retrieve data from customer touch points across the board.

Year founded

2012

Company size

200 - 500

Segment

Segment is a customer data platform that assists their users in collecting, cleaning, and controlling huge amounts of customer data. cEasy data collection, integration, and management is what customers get from Segment. Analytics, marketing, growth, and almost any other goal is made much easier with Segment’s meaningful data capture.

Company rating

4.7

out of

Easy to setup

4.5

out of

Quality of support

4.0

out of

Use Cases

Pricing

Integrations

Pros

Easy to set up
Integrates with other tools well for the most part
Takes the burden off your dev team because they don’t need to create an API every time there is a new integration
Extreme flexibility with the data
Have a free tier of pricing

Cons

Not all integrations are seamless
Sometimes things get hairy with the integrations and you do need to rely on dev help from your team
Pricing structure is not small business friendly - at scale, the cost can spiral pretty rapidly

Alternatives

Adverity

What is Adverity? Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Year founded

2014

Company size

50 - 200

Adverity

Adverity is an automated data integration and visualization platform that was created with data-driven decision makers in mind. Their Data Tap tool allows users to drastically increase their efficiency when it comes to reporting and analytics.

Company rating

4.0

out of

Easy to setup

4.0

out of

Quality of support

4.5

out of

Use Cases

Pricing

Adverity doesn’t feature any pricing information on their website. To get pricing details and to request a demo, you will have to contact the company.

Integrations

Pros

Full control over your data
Fast integration of data sources
Scalable and flexible

Cons

For those who aren’t experienced with using data, there can be a steep learning curve
Could use some improvements the UX-flow
Need a good understanding of data to get the most out of the platform
Management of UI dashboards could be a bit more customizable

Alternatives

Integrate.io (ex Xplenty)

Integrate.io (ex Xplenty) is an ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

Year founded

2012

Company size

10 - 50

Integrate.io (ex Xplenty)

Formerly known as Xplenty, Integrate.io is an ETL and ELT platform that lets users build automated pipelines that transform business data into actionable insights in real-time and at scale.

The platform offers integration to over 100 data sources alongside 200+ transformation options, making it easy for users to push analysis-ready data into their required destinations for reporting, analytics, and attribution.

One interesting component of its ETL infrastructure is the reverse ETL tool. This allows users to pull data from warehouses into business platforms like CRMs, marketing automation tools, and analytics platforms for easy activation. The platform also allows users to schedule their pipeline and monitor changes throughout the integration process.

Integrate.io's ELT solution allows users to leverage data replication for unifying data streams into one destination. It offers auto-schema mapping functionalities, which you can use to consistently maintain clean column, row, and table updates.

Company rating

4.5

out of

Easy to setup

3.5

out of

Quality of support

4.5

out of

Use Cases

Marketing teams can use Integrate.io for a wide range of use cases. Some examples include:

Data warehousing: Integrate.io can consolidate data from multiple sources, such as Google Analytics, Salesforce, and Marketo, into a single data warehouse for easier analysis.
ETL (Extract, Transform, Load): Integrate.io simplifies the ETL process by providing a user-friendly interface to connect various data sources, transform the data to the desired format, and load it into a database or data warehouse. Customers note that the tool doesn't support some advanced data management features, which can be critical for companies with big data usage.
Data cleansing: Integrate.io allows users to cleanse data before it is analyzed, ensuring it is accurate and reliable.
Data migration: Integrate.io can migrate data between different systems, such as moving data from an on-premises database to a cloud-based system.

Pricing

Integrate.io provides a range of pricing plans starting from $15,000 a year. These plans are based on the number of data connectors, monthly data processed, scheduling frequency, and other criteria. A free trial is included so customers can explore the features and services available before committing to a plan.

Furthermore, Integrate.io offers a custom Enterprise plan designed to fulfill particular requirements.

Integrations

Integrate.io natively integrates with 150+ platforms for marketing, sales, customer success, and development teams.

The platform also offers a REST API to connect any database, file storage, or external HTTPS/SOAP service. Furthermore, if you need a custom integration built, Integrate.io allows you to send a direct request.

However, customers complain about a large number of issues that arise during the data extraction process, which is especially true for companies processing large volumes of data. Customers mention latency in data connectors, that API limits are very quickly achieved, and how they were charged for a connector that failed to integrate much-needed data. All in all, data extraction shortcomings may come in the way of scalability.

Pros

Cons

Alternatives

Workato

Workato is an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.

Year founded

2013

Company size

Workato

Workato is a popular choice among ETL tools (Extract, Transform and Load), and it works with thousands of satisfied customers. It offers real-time results from business events without any coding necessary. The platform makes use of machine learning and advanced technology to provide fast and smooth service.
This is an enterprise automation platform that is great for all kinds of companies, from SaaS startups to IT teams and E-commerce businesses.

Company rating

4.0

out of

Easy to setup

3.5

out of

Quality of support

3.5

out of

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Data Box

What is Databox? Databox pulls all of your data from various sources into a single destination, allowing you to track performance and explore insights in real-time.

Year founded

Company size

Data Box

Who should use Databox?

Databox is designed to be used by businesses both small and large, but some find that it can be challenging to connect al external data sources. Users can connect to several limited data sources, including the basic ones like Google Analytics, Adwords, Facebook Ads, and Salesforce, as well as import data from their own databases. The platform provides users with a single dashboard that displays KPIs and can generate reports but does not integrate with visualization platforms.

Company rating

3.5

out of

Easy to setup

3.5

out of

Quality of support

3.5

out of

Use Cases

Pricing

Databox offers a wide range of plans, including a free plan and agency pricing. The free plan is very limited in what’s offered.

Integrations

Pros

Customizable dashboards
Visualization tools are typically easy to set up
Variety of templates available

Cons

Lacks a wide amount of functionality in some areas
Difficult to customize metrics. Unable to set custom date ranges.
Limited number of client accounts
Custom queries not offered with free and basic plans
Can be challenging to connect all external data sources

Alternatives

Stitch

Stitch is designed for rapidly moving data. The platform is developer-focused and utilizes the cloud. Users can aggregate data from anywhere, thanks to the cloud-first model, in a matter of minutes.

Year founded

2016

Company size

10 - 50

Stitch

Stitch Data is a cloud-first, open-source ETL platform that enables business teams to rapidly and securely move data from multiple sources to designated data warehouses for fast and efficient analysis.

The platform is an integral part of the Talend Data Fabric, providing prebuilt connectors to over 100 databases and SaaS applications, with support for leading data warehousing platforms like Snowflake, RedShift, BigQuery, and Azure Synapse Analytics.

Stitch Data offers a simple interface with ready-to-query schemas designed to accelerate the process of onboarding and extracting insights from new data sources.

The platform, as stated in one of its documentation pages, does not support user-defined data transformation. This means that you can’t carry out advanced data transformation processes on the platform. It does support and automate a few basic preload transformation processes, like JSON structures, data typing, object names, etc., but these are only sufficient for light- and medium-duty data warehousing needs. Advanced data transformation capabilities can only be accessed by signing up on Talend, Stitch Data’s “parent platform”.

The platform is also compliant with major security protocols, including SOC-2 and HIPAA.

Company rating

4.0

out of

Easy to setup

4.0

out of

Quality of support

3.5

out of

Use Cases

Stitch Data caters to small-, medium-, and large-scale organizations across multiple industries. This includes teams working in transportation, consulting, finance, retail, real estate, SaaS, healthcare, marketing, and more.

The platform offers solutions specifically designed for sales, marketing, and product intelligence teams. Stitch Data supports common marketing and sales data source connectors, like Facebook Ads, Google Analytics, HubSpot, Mailchimp, and others. It sources the data necessary for a high-level overview of performance, but the platform may lack sufficient data granularity to dig deep into campaign, page, and ad analytics.

Product intelligence teams leverage Stitch Data to understand how users interact with products, launch strategies, and ship new features immediately.

The platform offers a few advanced features like multiple destinations, advanced scheduling, and smart cache refreshing, which benefit enterprise companies.

Stitch Data clients breakdown by industry and company size

Pricing

Stitch Stitch Data offers a three-tiered pricing system: Standard, Advanced, and Premium.

Users on the Standard plan can choose to be billed monthly or annually, while users on higher plans pay annually.

For users on the Standard plan, billing starts at $100 for 5 million rows per month and can reach up to $1250 for 300 million rows. Stitch Data also lets users test run the platform for 14 days, free of charge. However, the free trial is only available on the Standard plan.

The Standard plan is best suited for individuals with minimum requirements for their data pipeline. The plan grants access to 10 out of 130 “standard” data sources. Only users on higher plans can use all of the prebuilt data sources, including “enterprise” sources like Amazon RDS, Oracle, Google Analytics 360, and Workday RaaS.

Integrations

Stitch Data offers integration with 130 SaaS platforms and databases, delivering data to leading destinations (data warehouses, storage platforms, and data lakes) for analysis.

The data sources covered by Stitch Data include apps and platforms used by marketing and sales teams, like Google Analytics, Facebook Ads, Salesforce, SendGrid, etc.

Stitch Data makes provisions for pushing data from custom sources (sources not included in its library). You can use the platform’s Import API or build your own connectors using the Singer framework.

Import API acts as a reception point for arbitrary data sent as JSON files. The received data is then processed and sent to your chosen destination. On the other hand, the Singer framework is an open-source solution that allows you to build your own taps (a fancy word for connectors). However, both methods are highly technical and require coding expertise.

Furthermore, Stitch accepts requests for custom connectors. However, this service is only available to enterprise customers.

Why Look for a Stitch Data Alternative?

Stitch Data is a general-purpose ETL platform that caters to diverse teams. Thus, if you need an ETL solution specifically tailored to your needs as a marketing or sales professional, Stitch Data won’t have all of the features you need.
Offers limited native data connectors. Current customers also note the lack of transparency with integration configurations, which makes it harder to resolve any emerging issues.
Developing custom connectors requires advanced technical knowledge.
Data transformation features aren’t up to par, according to several users.
With a rating of 3 stars on Capterra, Stitch Data’s customer support leaves a lot to be desired. Customers on the Standard plan are limited to chat support.
Customer reviews suggest the platform still struggles with data quality. So, if you need a platform with a 100% guarantee on data quality, Stitch may not be ideal.

Hevo Data alternatives for marketing teams

Use Cases

Pricing

Integrations

Company rating

Easy to setup

Quality of support

Top 10 Alternatives to Hevo Data in 2021

Improvado

Automate omnichannel marketing reporting with Improvado

Improvado Use Cases

Improvado Pricing

Improvado Integrations

Reviews

Get a tour around the product from the Improvado team

Fivetran

Fivetran

Company rating

Easy to setup

Quality of support

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Supermetrics

Supermetrics

Company rating

Easy to setup

Quality of support

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Segment

Segment

Company rating

Easy to setup

Quality of support

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Adverity

Adverity

Company rating

Easy to setup

Quality of support

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Integrate.io (ex Xplenty)

Integrate.io (ex Xplenty)

Company rating

Easy to setup

Quality of support

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Workato

Workato

Company rating

Easy to setup

Quality of support

Use Cases

Pricing

Integrations

Pros

Cons