Dmitry Nasikanov

Author

Co-Founder & CTO at Improvado

Dmitry is an engineering-minded professional with more than 15 years of experience in building sophisticated software products and services. He spent the last 8 years in the Ad Tech space, across various roles related to multiple aspects of the industry.

Posts by Dmitry Nasikanov

7 posts

Big Data
1st Party vs. 3rd Party Data: The Ultimate Guide for Marketers in 2026

Understand the critical differences between 1st party and 3rd party data. Learn how to build a powerful marketing strategy by leveraging high-quality, direct customer data while navigating the cookieless future. Unlock deeper personalization and ROI.
September 20, 2023
Big Data
The Ultimate Guide to Marketing Data Lakes for 2026

Unlock unparalleled marketing insights with a data lake. Learn how to centralize structured and unstructured data, enable advanced analytics, and build a 360-degree customer view to drive ROI. This comprehensive guide covers benefits, architecture, and implementation.
August 31, 2023
Big Data
Data Ethics: Ethical Data Management Guide 2026

Discover ethical considerations in data analytics with our 2026 guide to transparent, fair, and responsible data management for enterprise success.
August 30, 2023
Big Data
7 Major Data Privacy Challenges in Big Data Analytics (2026)

Navigate the 7 most critical data privacy challenges in big data analytics in 2026—from consent management to AI governance—with forensic case studies and compliance frameworks.
August 29, 2023
Big Data
Data Fabric: The Ultimate Guide to Unified Data Architecture

Discover what a data fabric is: a modern data architecture and management solution. Learn how its governed and automated systems enable seamless data integration to unify your analytics and accelerate insights.
August 23, 2023
Analytics
Adobe Analytics Data Feed: The Complete Guide to Raw Data Export

Learn how to create and manage an Adobe Analytics Data Feed to export raw, unsampled clickstream data. This guide covers setup, best practices, data columns, and how to automate the process for deeper analysis.
January 28, 2022
Analytics
Top 25 Best Database Management Software for Marketing Analysts in 2026

Compare 25 database management systems with TCO analysis, migration risk scores, and performance benchmarks. PostgreSQL vs MongoDB vs Snowflake for marketing data.
September 24, 2019