Zapier alternatives for marketing teams

Looking for the best alternatives to the Zapier? Here is the list of top 10 competitors of the Zapier in 2021 with a brief review of their pros, cons, and pricing.

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Website:
http://zapier.com
Year founded::
2011
Company size:
50 - 200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Connect over 650 apps and automate workflows. Zapier moves data between your web apps automatically, so you can focus work that matters.

Use Cases

Pricing

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Top 10 Alternatives to Zapier in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

Get a demo

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

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Stitch is designed for rapidly moving data. The platform is developer-focused and utilizes the cloud. Users can aggregate data from anywhere, thanks to the cloud-first model, in a matter of minutes.

Year founded:
2016
Company size:
10 - 50

Stitch

Stitch is designed for rapidly moving data. The platform is developer-focused and utilizes the cloud. Users can aggregate data from anywhere, thanks to the cloud-first model, in a matter of minutes.

https://www.stitchdata.com/
Year founded
2016
Company size
10 - 50

Stitch

Stitch Data is a cloud-first, open-source ETL platform that enables business teams to rapidly and securely move data from multiple sources to designated data warehouses for fast and efficient analysis.

The platform is an integral part of the Talend Data Fabric, providing prebuilt connectors to over 100 databases and SaaS applications, with support for leading data warehousing platforms like Snowflake, RedShift, BigQuery, and Azure Synapse Analytics.

Stitch Data offers a simple interface with ready-to-query schemas designed to accelerate the process of onboarding and extracting insights from new data sources.

The platform, as stated in one of its documentation pages, does not support user-defined data transformation. This means that you can’t carry out advanced data transformation processes on the platform. It does support and automate a few basic preload transformation processes, like JSON structures, data typing, object names, etc., but these are only sufficient for light- and medium-duty data warehousing needs. Advanced data transformation capabilities can only be accessed by signing up on Talend, Stitch Data’s “parent platform”.

The platform is also compliant with major security protocols, including SOC-2 and HIPAA.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Stitch Data caters to small-, medium-, and large-scale organizations across multiple industries. This includes teams working in transportation, consulting, finance, retail, real estate, SaaS, healthcare, marketing, and more.

The platform offers solutions specifically designed for sales, marketing, and product intelligence teams. Stitch Data supports common marketing and sales data source connectors, like Facebook Ads, Google Analytics, HubSpot, Mailchimp, and others. It sources the data necessary for a high-level overview of performance, but the platform may lack sufficient data granularity to dig deep into campaign, page, and ad analytics.  

Product intelligence teams leverage Stitch Data to understand how users interact with products, launch strategies, and ship new features immediately.

The platform offers a few advanced features like multiple destinations, advanced scheduling, and smart cache refreshing, which benefit enterprise companies.

Stitch Data clients breakdown by industry and company size

Pricing

Stitch Stitch Data offers a three-tiered pricing system: Standard, Advanced, and Premium.

Users on the Standard plan can choose to be billed monthly or annually, while users on higher plans pay annually.

For users on the Standard plan, billing starts at $100 for 5 million rows per month and can reach  up to $1250 for 300 million rows. Stitch Data also lets users test run the platform for 14 days, free of charge. However, the free trial is only available on the Standard plan.

The Standard plan is best suited for individuals with minimum requirements for their data pipeline. The plan grants access to 10 out of 130 “standard” data sources. Only users on higher plans can use all of the prebuilt data sources, including “enterprise” sources like Amazon RDS, Oracle, Google Analytics 360, and Workday RaaS. 

Integrations

Stitch Data offers integration with 130 SaaS platforms and databases, delivering data to leading destinations (data warehouses, storage platforms, and data lakes) for analysis.

The data sources covered by Stitch Data include apps and platforms used by marketing and sales teams, like Google Analytics, Facebook Ads, Salesforce, SendGrid, etc. 

Stitch Data makes provisions for pushing data from custom sources (sources not included in its library). You can use the platform’s Import API or build your own connectors using the Singer framework.

Import API acts as a reception point for arbitrary data sent as JSON files. The received data is then processed and sent to your chosen destination. On the other hand, the Singer framework is an open-source solution that allows you to build your own taps (a fancy word for connectors). However, both methods are highly technical and require coding expertise.

Furthermore, Stitch accepts requests for custom connectors. However, this service is only available to enterprise customers.

Why Look for a Stitch Data Alternative?

  1. Stitch Data is a general-purpose ETL platform that caters to diverse teams. Thus, if you need an ETL solution specifically tailored to your needs as a marketing or sales professional, Stitch Data won’t have all of the features you need.
  2. Offers limited native data connectors. Current customers also note the lack of transparency with integration configurations, which makes it harder to resolve any emerging issues.
  3. Developing custom connectors requires advanced technical knowledge.
  4. Data transformation features aren’t up to par, according to several users.
  5. With a rating of 3 stars on Capterra, Stitch Data’s customer support leaves a lot to be desired. Customers on the Standard plan are limited to chat support.
  6. Customer reviews suggest the platform still struggles with data quality. So, if you need a platform with a 100% guarantee on data quality, Stitch may not be ideal.

Pros

Cons

Alternatives

Xplenty is another ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

Year founded:
2012
Company size:
10 - 50
No items found.

Xplenty

Xplenty is another ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

https://www.xplenty.com/
Year founded
2012
Company size
10 - 50

Xplenty

Xplenty is an ETL platform that doesn’t require any coding or deployment. It enables organizations to implement, process, and prepare data for cloud analytics. With no coding skills necessary to use this platform, Xplenty is an easy-to-use and scalable platform. As such, it allows businesses to quickly access the opportunities enabled by big data without having to purchase software, hardware, and other tools. Widely spread in industries such as retail, hospitality, and advertising, Xplenty allows businesses to benefit from rapid connectivity to big data centers. Thus, businesses using Xplenty can carry out processes such as preparing data flows and scheduling assignments seamlessly.

Company rating
4.4
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Use Cases

Pricing

Integrations

Pros

  • Easy to navigate graphical user interface
  • The software is segregated into multiple useful segments which include:
  • Dashboard
  • Expression editor
  • Schema
  • Reporting tool

Cons

  • Users would benefit from a nested API capability if included in the software.
  • Error messages are not always descriptive enough.
  • Incremental data transfer can be a challenge

Alternatives

What is Blendo? Blendo is a self-serve data integration tool that connects data from cloud databases and apps to a data warehouse, such as BigQuery or Amazon Redshift, for analytics.

Year founded:
2014
Company size:
1 - 10

Blendo

What is Blendo? Blendo is a self-serve data integration tool that connects data from cloud databases and apps to a data warehouse, such as BigQuery or Amazon Redshift, for analytics.

https://www.blendo.co/
Year founded
2014
Company size
1 - 10

Blendo

Blendo is a self-serving integration-as-a-service platform. It enables you to collect and sync your data using any data warehouse. Such data warehouses can be sourced from a variety of departments (e.g., sales, marketing, customer support, product, etc). Blendo also emphasizes the speed with which you can build a full data infrastructure that is fresh and aligned with the rest of the data in your company.
If you’re interested in Blendo, but want to be certain before you make the purchase, we’ve compiled a list of platforms similar to Blendo to help you compare your options.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Blendo doesn’t provide any pricing information on their site, so you will need to contact the company for a quote. There is a 14-day free trial offered.

Integrations

Pros

  • Easy to use
  • Helpful customer support
  • No engineer assistance needed

Cons

  • Sometimes pipelines need some maintenance
  • Not as flexible to change parameters for integrations after the initial setup
  • Doesn’t offer as many database connections as some competitors
  • Importing data the first time can take a while

Alternatives

Cloud Elements is the leading API integration platform for SaaS app providers and the digital enterprise. Turn integration into your competitive advantage.

Year founded:
2012
Company size:
50 - 200

Cloud Elements

Cloud Elements is the leading API integration platform for SaaS app providers and the digital enterprise. Turn integration into your competitive advantage.

http://cloud-elements.com
Year founded
2012
Company size
50 - 200

Cloud Elements

Cloud Elements is an API integration platform. As one of the only virtualized API integration platforms, it enables a one-to-many integration format as well as canonical data models for basic functions. Amongst its most commendable features includes over 200 integrations. These integrations allow advanced features such as search capabilities, unified error handling, normalized authentication, and many more. As such, using Cloud Elements, you have the ability to construct and build the most suitable platform for you.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Pricing is not included on Cloud Element’s website and companies should make contact with them to get detailed pricing information.

Integrations

Pros

  • Ease of use
  • Elements can be quickly added
  • Good support
  • A rich set of connectors

Cons

  • User experience in the console could use some work
  • Initial setup can be difficult

Alternatives

Dataddo is a no-code data integration platform designed to connect to any analytics and business data and deliver them to any BI app, database or storage.

Year founded:
2014
Company size:
1 - 10

Dataddo

Dataddo is a no-code data integration platform designed to connect to any analytics and business data and deliver them to any BI app, database or storage.

http://dataddo.com
Year founded
2014
Company size
1 - 10

Dataddo

Dataddo is a no-code data integration platform which helps organizations to connect to any analytics and business intelligence data source and deliver data to any application, database or storage solution. It's designed to work with various online data services and easily connects organizations’ data with dashboards and data warehouse systems.

Dataddo has only 81 Integrations.
Its integrations include:

  • Databases like Redshift, Amazon S3, Amazon Aurora, MariDB, Azure SQL, Big Query, Cloud SQL, MySQL, MariaDB, MS SQL, PostgreSQL, Snowflake, SAP HANA, Vertica.
  • Storage solutions like Google Drive, Amazon S3, and Google Cloud.
  • Marketing tools like HubSpot, Salesforce, Mailchimp, and Google Campaign Manager.
  • Analytics tools like Google Analytics, Google Search Console, and Facebook Insights.
  • Visualisation platforms like Google Data Studio, Tableau, Power BI, Klipfolio, Qlik, Looker, Alteryx, Anaplan.

Its key features include automatic syncing of data, central management interface, data pipelines, and enhanced security.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Workato is an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.

Year founded:
2013
Company size:

Workato

Workato is an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.

http://workato.com
Year founded
2013
Company size

Workato

Workato is a popular choice among ETL tools (Extract, Transform and Load), and it works with thousands of satisfied customers. It offers real-time results from business events without any coding necessary. The platform makes use of machine learning and advanced technology to provide fast and smooth service.
This is an enterprise automation platform that is great for all kinds of companies, from SaaS startups to IT teams and E-commerce businesses.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

What is Ninjacat? Ninjacat is a supposedly all-in-one tool for marketing analytics, focusing on budget monitoring, PPC reporting, and SEO reporting.

Year founded:
Company size:

Ninjacat

What is Ninjacat? Ninjacat is a supposedly all-in-one tool for marketing analytics, focusing on budget monitoring, PPC reporting, and SEO reporting.

https://www.ninjacat.io/
Year founded
Company size

Ninjacat

The tool is designed to be an all-in-one platform to help digital marketers and agencies with reporting, call tracking, and monitoring. Ninjacat integrates with the commonly used social media, SEO, PPC, call tracking, and display channels used by marketers, offering a way to automate reporting and monitor campaigns and budgets. The tool boasts that it offers over 750 data sources. If you need a single platform for SEO, PPC, and other reporting, Ninjacat may be a good option, however, the cost may be a bit too much for small businesses.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Ninjacat charges its users based on a subscription. The company does offer a free trial.

Integrations

Pros

  • Can isolate and customize metrics
  • Provides data in a single report that’s easy to read
  • Over 750 data sources    

Cons

  • Onboarding can be a time consuming and tedious process
  • There are often extra fees
  • The Ninjacat platform is rather non-intuitive
  • Changes aren’t always displayed right away
  • It can take some time for changes to appear
  • The platform may be a bit cost prohibitive for smaller businesses

Alternatives

What is Alight Analytics? ChannelMix by Alight Analyticsis a marketing analytics platform that aggregates and prepares data from a variety of data sources.

Year founded:
2007
Company size:
10 - 50

Alight Analytics

What is Alight Analytics? ChannelMix by Alight Analyticsis a marketing analytics platform that aggregates and prepares data from a variety of data sources.

https://alightanalytics.com/
Year founded
2007
Company size
10 - 50

Alight Analytics

Who should use Alight Analytics?

The platform claims to eliminate the marketing dilemma, gathering both offline and online data from various sources, including custom data sources and sales data. The tool then feeds the gathered data into whichever BI tool you care to use.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Alight Analytics doesn’t provide information about the cost of its ChannelMix platform. You have to contact the company for a quote.

Integrations

Pros

Sorts aggregated data neatly

Cons

  • There aren’t really any customer reviews for the platform.
  • Option can feel overwhelming at times.

Alternatives

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