Segment alternatives for marketing teams

Are currently using the Segment or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Segment.

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Segment makes it “dead simple” to retrieve data from customer touch points across the board.

Website:
https://segment.com/
Year founded::
2012
Company size:
200 - 500

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Segment builds a customer data infrastructure that helps organizations with customer prioritization. It’s a customer data platform allowing companies to leverage data by standardizing data collection, amalgamating user records, and deploying customer data. This collection of data can be done through a variety of means, including mobile applications, e-mail, or in-store.

Segment is part of a wide selection of companies that help with customer data. To help you assess these companies, we’ve compiled a list of similar apps to Segment in this blog post. These are compared below.

Company rating
4.7
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Top 10 Alternatives to Segment in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Try Improvado

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Stitch is designed for rapidly moving data. The platform is developer-focused and utilizes the cloud. Users can aggregate data from anywhere, thanks to the cloud-first model, in a matter of minutes.

Year founded:
2016
Company size:
10 - 50

Stitch

Stitch is designed for rapidly moving data. The platform is developer-focused and utilizes the cloud. Users can aggregate data from anywhere, thanks to the cloud-first model, in a matter of minutes.

https://www.stitchdata.com/
Year founded
2016
Company size
10 - 50

Stitch

Stitch Data is a cloud-based ETL platform that allows connections between various databases, including MongoDB and MySQL. Additionally, it links SaaS tools such as Salesforce and Zendesk, allowing data in these tools to be replicated into a selected data warehouse. Consequently, this allows for the rapid movement of data between analysts and relevant team members.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Many integrations with databases and SaaS products
  • Quick setup

Cons

  • Learning curve for the user interface is difficult on the front end
  • Some integrations may need to be re-synced from time to time

Pricing

Stitch offers a range of plans, from free to $1,000 per month. There is also an enterprise plan with custom pricing.

Alternatives

Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!

Year founded:
Company size:
10 - 50

Rivery

Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!

https://rivery.io/
Year founded
Company size
10 - 50

Rivery

Rivery emphasizes the value of automating and coordinating the routine data processing tasks. Being a fully managed, scalable infrastructure with auto-migration features, Rivery can help you obtain valuable insights and unlock the potential of your business data. This is possible due to the platform’s ability to consolidate, transform, and handle your company’s data in the cloud.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Pipelines created easily
  • Excellent support
  • Easy to use
  • Flexible pricing structure

Cons

  • Dependencies can be hard to manage
  • Field or settings can often be complicated to select when using a new data source
  • Documentation could be improved

Pricing

Pricing varies between $10 - 50 000 per year for the Annual Base package and companies should contact them for pricing on the Annual Enterprise package.

Alternatives

Year founded:
2011
Company size:
50 - 200
No items found.
Year founded
2011
Company size
50 - 200

Insider

Insider’s Multichannel Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Insider Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels.

Company rating
4.0
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

Cons

Pricing

Alternatives

The visualization of data pipeline methodologically categorizes for the users. It means Piperdrive is designed to display numerous sales stages that allow the entire team to prepare plans beforehand. Its Timeline View, for instance, presents you with relevant activities.

Year founded:
Company size:

Pipedrive

The visualization of data pipeline methodologically categorizes for the users. It means Piperdrive is designed to display numerous sales stages that allow the entire team to prepare plans beforehand. Its Timeline View, for instance, presents you with relevant activities.

https://www.pipedrive.com/
Year founded
Company size

Pipedrive

The visualization of data pipeline methodologically categorizes for the users. It means Piperdrive is designed to display numerous sales stages that allow the entire team to prepare plans beforehand. Its  Timeline View, for instance, presents you with relevant activities.

Piperdrive supports quick multiple geographical based backups that are secured through a dedicated hosting infrastructure. The bulk editing feature, for example, gives you the choice to add layers upon layers of different colors or symbols for your contacts.

It is a well-built lead management software with a minimal layout setting and ultra configuration possibilities. Comparatively, Piperdrive holds up when it comes to layered and open customization. You can modify the modules and shift communication channels as per your business needs.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Mobile flexibility and data backing capability in real-time.
  • Easy goal setting and reporting.
  • Supports full customization in multiple languages.
  • Automated contact history and email integration.

Cons

  • Considerable lag during multiple integrations of third-party tools.
  • The security protocols in mid-size versions are relatively not as robust as Enterprise.
  • Disjointed customization options in earlier packages.

Pricing

The Essential version starts at $15 per month while the Advanced is set at $29 per month. You can get also get Professional and Enterprise package for $59 and $99 per month. Piperdddrive also offers you to try out the free trial.

Alternatives

What is Funnel.io? Funnel.io is a marketing analytics tools that strives to integrate with all of the advertising and marketing platforms marketers use.

Year founded:
Company size:

Funnel.io

What is Funnel.io? Funnel.io is a marketing analytics tools that strives to integrate with all of the advertising and marketing platforms marketers use.

https://funnel.io/
Year founded
Company size

Funnel.io

Funnel.io is a marketing analytics platform that aims to integrate with all of your marketing and advertising platforms.
Funnel.io is great for small business owners and early-stage companies because it can be used on a month-to-month basis. Users are charged based on ad spend. While this is great in the beginning, as the company grows, the cost to use Funnel.io grows as well. It can also be used for enterprises.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Features more than 400 integrations with a focus on adtech
  • You can export your data
  • Large amount flexibility in visualization widgets

Cons

  • Difficult to get granular data. Unable to get data at the ad set level on Facebook or information about Users or Sessions from Google Analytics
  • They do not offer a database solution - you have to pay for that separately.
  • No attribution reporting
  • When channels update APIs is not customizable
  • Creating and using data transformations are difficult to learn - there are several different subcategories that you have to teach yourself to use the system properly
  • Matching sources to dimensions is challenging
  • No direct Tableau integration
  • More limitations than other platforms
  • Users are unable to create custom metrics
  • It's difficult to add multiple accounts to one report. For example, if you are an agency wanting to look at multiple AdWords accounts under one report, you may have difficulty doing so

Pricing

Pricing is based on ad spend. While the platform boasts unlimited users and data sources, there is an additional fee each month for every additional destination you want to connect your data to.

Alternatives

Year founded:
2002
Company size:
50 - 200
Year founded
2002
Company size
50 - 200

ImportOmatic

Develops and delivers innovative technology to help nonprofits of all sizes and around the world integrate, extend and optimize their software and processes.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

Cons

Pricing

Alternatives

What is Supermetrics? Supermetrics is a simple data extraction platform for marketers. It is a tool that helps marketers by pulling social, SEO, PPC, and analytics data into a single place for reporting and analysis.

Year founded:
2013
Company size:
10 - 50

Supermetrics

What is Supermetrics? Supermetrics is a simple data extraction platform for marketers. It is a tool that helps marketers by pulling social, SEO, PPC, and analytics data into a single place for reporting and analysis.

https://supermetrics.com/
Year founded
2013
Company size
10 - 50

Supermetrics

Supermetrics is a data extraction and analysis service that helps businesses mine and transfer marketing data from any marketing platform to designated storage, reporting, or analytics platforms. Supermetrics also allows users to schedule data transfers and automated marketing reporting.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Good for extracting granular data from Facebook, Adwords, and Google Analytics.

Cons

  • They don't offer transformation. You can't map the data together across platforms, you'd have to do that on your own.
  • They don't offer any visualizations.
  • They have a lot of data accuracy issues.
  • Initial setup can be difficult.
  • They don't have integrations with many BI tools. You can only send your data to Google Sheets or Google Data Studio.
  • Google spreadsheets has a limited number of rows of data, so you'll get capped out if you need to export too many lines of data.
  • You'll need to run your own queries on top of your google sheets.
  • They claim to have 40+ integrations, but the rest of them are very basic without access to granular data.
  • No database solution.
  • Difficult to use throughout processes

Pricing

Supermetrics is the cheapest solution by far, starting at $19 per month, but their product offering is very rudimentary.

Alternatives

Skyvia is the all-in-one cloud data platform for no coding data integration, cloud to cloud backup, management via SQL and data access via OData interface.

Year founded:
2014
Company size:
50 - 200

Skyvia

Skyvia is the all-in-one cloud data platform for no coding data integration, cloud to cloud backup, management via SQL and data access via OData interface.

http://skyvia.com
Year founded
2014
Company size
50 - 200

Skyvia

Skyvia is a cloud-based data platform that aims to make data integration, backup, access and management easier and faster.
With Skyvia, organizations and companies can expect to import, export, replicate, migrate, synchronize and manage their data with ease. It allows smooth data supervision between databases and cloud apps with no fuss. Users don’t need to code anything, and it just takes a few clicks for data to be backed up or restored.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

Cons

Pricing

Alternatives

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Frequently asked questions

Is Segment an ETL?

Not quite. Segment is a customer data platform that combines data from various sources and tools to create a database of your customers. Such databases can be segmented in different ways to bring more personalization to your marketing campaigns.

Who are the competitors of Segment.com?

The most mentionable Segment competitors are Improvado, Hevo Data, Panoply, Fivetran, Funnel, and others.

What is Segment CDP?

Segment builds a customer data infrastructure that helps organizations with customer prioritization. It’s a customer data platform that allows companies to leverage data by standardizing data collection, amalgamating user records, and deploying customer data.

Why is Improvado one of the most promising Segment competitors?

Improvado is an ETL solution that offers unlimited possibilities for marketing data organization and analysis. With this solution, you can build stunning dashboards, aggregate all data in one place, automate marketing reporting, and much more. Improvado offers unique marketing features that no one else has, like the Marketing Common Data Model algorithm for data normalization. That’s why this ETL platform is considered to be one of the most promising on the market.