Segment alternatives for marketing teams

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Segment alternatives for marketing teams

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Segment alternatives for marketing teams

Whether you currently using Segment or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Segment alternatives for marketing teams

No items found.

Whether you currently using Segment or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Whether you currently using Segment or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Getting started is easy. Be up and running in minutes

We're here to help with any questions
Thank you! Your submission has been received!
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Segment makes it “dead simple” to retrieve data from customer touch points across the board.

Year founded:
2012
Company size:
200 - 500

Segment

Segment makes it “dead simple” to retrieve data from customer touch points across the board.

https://segment.com/
Year founded
2012
Company size
200 - 500

Segment

Segment is a customer data platform that assists their users in collecting, cleaning, and controlling huge amounts of customer data. cEasy data collection, integration, and management is what customers get from Segment. Analytics, marketing, growth, and almost any other goal is made much easier with Segment’s meaningful data capture.

It integrates with:

  • Databases like Redshift, PostgreSQL, BigQuery, Azure, IBM Db2, Snowflake.
  • Visualisation platforms like Chartio, Mode, Tableau, Looker, Periscope Data, Bime, JackDB, Redash, Rakam, Mprove, IBM Cognos.

Features
Segment makes it easy for customers to collect data from their websites, other tools, and applications. Its data toolkit can be shared with all employees for smooth teamwork. The platform also integrates new tools, manages data quality, and maintains data pipelines so their customers don’t have to.
Segment also lets customers build and maintain ETL pipelines from different tools. Their API comes with native library sources for every language. Interactions with customers are improved with unique personalized experiences.
Users can rest assured that their data is protected with a tracking schema. The platform uses powerful tools that keep their customers’ data private.

Company rating
4.7
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Pros

  • Easy to set up
  • Integrates with other tools well for the most part
  • Takes the burden off your dev team because they don’t need to create an API every time there is a new integration
  • Extreme flexibility with the data
  • Have a free tier of pricing

Cons

  • Not all integrations are seamless
  • Sometimes things get hairy with the integrations and you do need to rely on dev help from your team
  • Pricing structure is not small business friendly - at scale, the cost can spiral pretty rapidly


Pricing

Segment prices in tiers:

Alternatives

Find your growth areas and achieve marketing goals faster with high-quality forecasts and useful insights from OWOX BI.

Year founded:
2002
Company size:

OWOX

Find your growth areas and achieve marketing goals faster with high-quality forecasts and useful insights from OWOX BI.

http://owox.com
Year founded
2002
Company size

OWOX

Owox is an all-in-one marketing analytics platform which allows companies to see where their growth areas and weak points are. It has extensive reporting features that allows companies to see how their marketing efforts affect their sales, which channels are effective, and which are using their budget with not much results. It, ultimately, saves companies time by combining data from their website, CRM, and advertising services into a single database.
It features several integrations and businesses are able to create data streams from their advertising services and other platforms so that they never have to manually upload data again.

Some of its features include:

  • Importing cost data from various sources.
  • Data gathering from various sources.
  • Automated reporting.
  • Analytics.
Company rating
4.9
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Simple and intuitive.
  • Configurable pipelines.
  • Automation

Cons

  • Some features have a steep learning curve.
  • Pricing for the basic plan could be lower.

Pricing

Pricing starts at $42 per month for collecting data in Google BigQuery and goes up to $970 per month for Marketing Reports and Attribution. It also has a free plan available which is limited to importing cost data from Google Analytics.

Alternatives

Year founded:
2012
Company size:
10 - 50
Year founded
2012
Company size
10 - 50

Data Virtuality

Data Virtuality is a data integration platform that gives customers easy data centralization, access and management. It can be hosted on-premises or in the cloud.
Data Virtuality helps customers to cut down their development time by up to 80% and gives access to their data in minutes. By using SQL, the tool also ensures that customers can automate their data workflows easily and quickly.

Data Virtuality integrates business intelligence (BI tools) software as well, such as Yellowfin, Spotfire, Microsoft Excel, and 7Analyse. The company also promises that any data source, or connector, that isn’t already part of their service can be built for customers.

It integrates with:

  • Databases like Snowflake, Exasol, Redshift, MySQL, PostgreSQL.
  • Visualisation platforms like Tableau, Looker.

Features
With this tool, customers have a central data hub that is easily used to perform analytics and stay informed about what’s happening with their data.
Data can be accessed in real-time for accurate reports and intelligence. The sophisticated software is equipped to enhance marketing analytics. Because it is fully SQL-based, users have flexibility when working with their data.
Data Virtuality is user-friendly, so even non-technical customers can enjoy all the benefits and features on offer.

Company rating
4.6
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Skyvia is the all-in-one cloud data platform for no coding data integration, cloud to cloud backup, management via SQL and data access via OData interface.

Year founded:
2014
Company size:
50 - 200

Skyvia

Skyvia is the all-in-one cloud data platform for no coding data integration, cloud to cloud backup, management via SQL and data access via OData interface.

http://skyvia.com
Year founded
2014
Company size
50 - 200

Skyvia

Skyvia is a cloud-based data platform that aims to make data integration, backup, access and management easier and faster.
With Skyvia, organizations and companies can expect to import, export, replicate, migrate, synchronize and manage their data with ease. It allows smooth data supervision between databases and cloud apps with no fuss. Users don’t need to code anything, and it just takes a few clicks for data to be backed up or restored.

It integrates with:

  • Databases like BigQuery, Redshift, Synapse Analytics, Amazon S3, PostgreSQL, Oracle, MySQL, MS SQL, MariaDB, Aurora.
  • Visualisation - Not mentioned.


Features
Skyvia is an all-in-one cloud data warehouse and makes it easy to import and manage data analytics from a great many sources.
It is easy to use and offers data visualization with SQL.
The convenient user interface adds to the popularity of this platform because customers can navigate and configure it easily.
With unified data, users can create dashboards to keep better track of all the information they find most important.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

Cons

Pricing

Alternatives

What is Blendo? Blendo is a self-serve data integration tool that connects data from cloud databases and apps to a data warehouse, such as BigQuery or Amazon Redshift, for analytics.

Year founded:
2014
Company size:
1 - 10

Blendo

What is Blendo? Blendo is a self-serve data integration tool that connects data from cloud databases and apps to a data warehouse, such as BigQuery or Amazon Redshift, for analytics.

https://www.blendo.co/
Year founded
2014
Company size
1 - 10

Blendo

Who should use Blendo?

Blendo is good for both non-technical and technical marketing teams alike, enabling easy access to cloud data. The platform provides analytics-ready data from a variety of sources, such as NetSuite, Zendesk, Pardot, and Salesforce within minutes and with zero maintenance.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Easy to use
  • Helpful customer support
  • No engineer assistance needed

Cons

  • Sometimes pipelines need some maintenance
  • Not as flexible to change parameters for integrations after the initial setup
  • Doesn’t offer as many database connections as some competitors
  • Importing data the first time can take a while

Pricing

Blendo doesn’t provide any pricing information on their site, so you will need to contact the company for a quote. There is a 14-day free trial offered.

Alternatives

Workato is an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.

Year founded:
2013
Company size:

Workato

Workato is an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.

http://workato.com
Year founded
2013
Company size

Workato

Workato is a popular choice among ETL tools (Extract, Transform and Load), and it works with thousands of satisfied customers. It offers real-time results from business events without any coding necessary. The platform makes use of machine learning and advanced technology to provide fast and smooth service.
This is an enterprise automation platform that is great for all kinds of companies, from SaaS startups to IT teams and E-commerce businesses.

Features
Workato makes it easy for their customers to integrate automated business workflows and applications with no hassles. Security is also ensured and no data is ever compromised or lost. It is built on a clou-native architecture that offers impressive scale and speed.
The interface is clever, intuitive, and user-friendly so even non-tech savvy customers can get the most out of working with Workato.
With a robust platform, all the important functions are always working and technical problems almost never occur.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2014
Company size:
50 - 200
Year founded
2014
Company size
50 - 200

Singular

Singular is an optimized marketing solution that offers unrivalled insights which enables companies to drive return on investment focused marketing. It allows companies to run fast queries on their marketing data from a variety of data sources with no code or SQL to reveal their top performing campaigns or users. As such, it also offers reporting, analytics, audience management, and automation.

Simply put, it helps businesses to quickly and confidently answer questions based on their data and allows them to drive growth.

Features

  • Marketing analytics.
  • Cost aggregation.
  • Marketing ETL.
  • Mobile Attribution.
  • Fraud prevention.
  • Ad monetization.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Centralized platform for all data
  • Flexibility
  • Integrations with channels using ETL tools (Extract, transform, load)
  • Intuitive and easy to use
  • Excellent customer service

Cons

  • Interface not that flexible
  • Lack of real-time data on some dashboards

Pricing

Pricing starts at $799 per month when paid annually or $999 per month when paid monthly for the Analytics plan. For its premium and enterprise options, as well as their Analytics and Attribution solution, customers must contact them for pricing.

Alternatives

Year founded:
2011
Company size:
50 - 200
Year founded
2011
Company size
50 - 200

Treasure Data

Treasure Data was built to simplify customer data management and to help companies transform customer experiences by identifying, engaging, and acquiring customers efficiently with a flexible, scalable solution. Its configurable platform has a comprehensive connected network that allows companies to adapt it to their existing technology stack and futureproof their customer data initiatives.
This allows businesses to drive outstanding customer experiences by using rich customer data for insights.

It integrates with:

  • Databases like Redshift, ElasticCloud, BigQuery, MS SQL Server, MongoDB, MySQL, PostgreSQL, Snowflake, Treasure Data.
  • Visualisation platforms like Birst, Chartio, DOMO, Looker, JasperSoft, JasperReports, Metabase, PowerBI, MODE, Pentaho, QlikView, QlikSense, Redash, Slemma, Tableau.

Some of its features include:

  • Data integration from various services and devices
  • Data pipeline
  • Data management
  • Profile management
  • Customer segmentation and journey orchestration
  • Dynamic segment insights
  • Predictive and lookalike modeling
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Fast support
  • Constant improvements
  • Fast and efficient data consolidation
  • Pleasing user interface

Cons

  • Some interfaces not that user friendly
  • Workflow management could be easier
  • Documentation could be a bit better

Pricing

Treasure Data’s pricing is not available on its website and they require that customers contact them to develop a pricing solution fit to the customer's needs.

Alternatives

Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!

Website:
Year founded:
Company size:
10 - 50

Rivery

Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!

Year founded
Company size
10 - 50

Rivery

Rivery is a fully managed DataOps platform and business intelligence tool which automates and orchestrates all data processes and lets businesses unlock powerful insights and the possibilities hidden within their data. Its data integration platform consolidates, transforms, and manages all the company’s internal and external data sources in the cloud.
For this reason, companies use it to consolidate, orchestrate, and manage all their data sources with ease and efficiency. This eliminates excessive costs and allows businesses to focus on interpreting their business intelligence.

It integrates with:

  • Databases like Aurora, Redshift, S3, Azure Blob Storage, Azure Data Lake, Azure Synapse Analytics, Google Big Query, Google Cloud Storage, PostgreSQL, Snowflake, Treasure Data.
  • Visualisation platforms like Tableau, Looker.


Some of its features include:

  • Custom data integration
  • Data transformation
  • Cloud data migration
  • Enterprise DataOPS
  • Cloud data lake
  • Sales data management
  • Marketing analytics
  • Auto migration
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Pipelines created easily
  • Excellent support
  • Easy to use
  • Flexible pricing structure

Cons

  • Dependencies can be hard to manage
  • Field or settings can often be complicated to select when using a new data source
  • Documentation could be improved

Pricing

Pricing varies between $10 - 50 000 per year for the Annual Base package and companies should contact them for pricing on the Annual Enterprise package.

Alternatives

Cloud Elements is the leading API integration platform for SaaS app providers and the digital enterprise. Turn integration into your competitive advantage.

Year founded:
2012
Company size:
50 - 200

Cloud Elements

Cloud Elements is the leading API integration platform for SaaS app providers and the digital enterprise. Turn integration into your competitive advantage.

http://cloud-elements.com
Year founded
2012
Company size
50 - 200

Cloud Elements

Cloud Elements is an API integration platform that virtualize APIs into unified data models. This eliminates point-to-point connections and places a company’s data at the center of a customized application ecosystem. This allows teams to innovate faster and plug it into digital ecosystems, build canonical data models for core business functions, and reduce the complexity of integration.

It integrates databases like BigQuery, MySQL, Oracle Database, PostgreSQL, Quick Base, Snowflake, MS SQL
Some of its features include:

  • Activity Dashboard
  • Data Connectors
  • Data Mapping
  • Data Synchronization
  • Element Builder
  • Conductor Workflow Builder
  • Real-time Analytics
  • Real-time Monitoringcc
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Ease of use
  • Elements can be quickly added
  • Good support
  • A rich set of connectors

Cons

  • User experience in the console could use some work
  • Initial setup can be difficult

Pricing

Pricing is not included on Cloud Element’s website and companies should make contact with them to get detailed pricing information.

Alternatives

Get all your marketing data in one place

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