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Segment is a customer data platform that assists their users in collecting, cleaning, and controlling huge amounts of customer data. cEasy data collection, integration, and management is what customers get from Segment. Analytics, marketing, growth, and almost any other goal is made much easier with Segment’s meaningful data capture.
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.
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Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
Stitch is designed for rapidly moving data. The platform is developer-focused and utilizes the cloud. Users can aggregate data from anywhere, thanks to the cloud-first model, in a matter of minutes.
Stitch Data is a cloud-first, open-source ETL platform that enables business teams to rapidly and securely move data from multiple sources to designated data warehouses for fast and efficient analysis.
The platform is an integral part of the Talend Data Fabric, providing prebuilt connectors to over 100 databases and SaaS applications, with support for leading data warehousing platforms like Snowflake, RedShift, BigQuery, and Azure Synapse Analytics.
Stitch Data offers a simple interface with ready-to-query schemas designed to accelerate the process of onboarding and extracting insights from new data sources.
The platform, as stated in one of its documentation pages, does not support user-defined data transformation. This means that you can’t carry out advanced data transformation processes on the platform. It does support and automate a few basic preload transformation processes, like JSON structures, data typing, object names, etc., but these are only sufficient for light- and medium-duty data warehousing needs. Advanced data transformation capabilities can only be accessed by signing up on Talend, Stitch Data’s “parent platform”.
The platform is also compliant with major security protocols, including SOC-2 and HIPAA.
Stitch Data caters to small-, medium-, and large-scale organizations across multiple industries. This includes teams working in transportation, consulting, finance, retail, real estate, SaaS, healthcare, marketing, and more.
The platform offers solutions specifically designed for sales, marketing, and product intelligence teams. Stitch Data supports common marketing and sales data source connectors, like Facebook Ads, Google Analytics, HubSpot, Mailchimp, and others. It sources the data necessary for a high-level overview of performance, but the platform may lack sufficient data granularity to dig deep into campaign, page, and ad analytics.
Product intelligence teams leverage Stitch Data to understand how users interact with products, launch strategies, and ship new features immediately.
The platform offers a few advanced features like multiple destinations, advanced scheduling, and smart cache refreshing, which benefit enterprise companies.
Stitch Stitch Data offers a three-tiered pricing system: Standard, Advanced, and Premium.
Users on the Standard plan can choose to be billed monthly or annually, while users on higher plans pay annually.
For users on the Standard plan, billing starts at $100 for 5 million rows per month and can reach up to $1250 for 300 million rows. Stitch Data also lets users test run the platform for 14 days, free of charge. However, the free trial is only available on the Standard plan.
The Standard plan is best suited for individuals with minimum requirements for their data pipeline. The plan grants access to 10 out of 130 “standard” data sources. Only users on higher plans can use all of the prebuilt data sources, including “enterprise” sources like Amazon RDS, Oracle, Google Analytics 360, and Workday RaaS.
Stitch Data offers integration with 130 SaaS platforms and databases, delivering data to leading destinations (data warehouses, storage platforms, and data lakes) for analysis.
The data sources covered by Stitch Data include apps and platforms used by marketing and sales teams, like Google Analytics, Facebook Ads, Salesforce, SendGrid, etc.
Stitch Data makes provisions for pushing data from custom sources (sources not included in its library). You can use the platform’s Import API or build your own connectors using the Singer framework.
Import API acts as a reception point for arbitrary data sent as JSON files. The received data is then processed and sent to your chosen destination. On the other hand, the Singer framework is an open-source solution that allows you to build your own taps (a fancy word for connectors). However, both methods are highly technical and require coding expertise.
Furthermore, Stitch accepts requests for custom connectors. However, this service is only available to enterprise customers.
Rivery is an intuitive SaaS ELT platform to the cloud, streams your data in an easy and fast & most efficient way!
Rivery emphasizes the value of automating and coordinating the routine data processing tasks. Being a fully managed, scalable infrastructure with auto-migration features, Rivery can help you obtain valuable insights and unlock the potential of your business data. This is possible due to the platform’s ability to consolidate, transform, and handle your company’s data in the cloud.
Pricing varies between $10 - 50 000 per year for the Annual Base package and companies should contact them for pricing on the Annual Enterprise package.
Insider’s Multichannel Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Insider Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels.
The visualization of data pipeline methodologically categorizes for the users. It means Piperdrive is designed to display numerous sales stages that allow the entire team to prepare plans beforehand. Its Timeline View, for instance, presents you with relevant activities.
The visualization of data pipeline methodologically categorizes for the users. It means Piperdrive is designed to display numerous sales stages that allow the entire team to prepare plans beforehand. Its Timeline View, for instance, presents you with relevant activities.
The visualization of data pipeline methodologically categorizes for the users. It means Piperdrive is designed to display numerous sales stages that allow the entire team to prepare plans beforehand. Its Timeline View, for instance, presents you with relevant activities.
Piperdrive supports quick multiple geographical based backups that are secured through a dedicated hosting infrastructure. The bulk editing feature, for example, gives you the choice to add layers upon layers of different colors or symbols for your contacts.
It is a well-built lead management software with a minimal layout setting and ultra configuration possibilities. Comparatively, Piperdrive holds up when it comes to layered and open customization. You can modify the modules and shift communication channels as per your business needs.
The Essential version starts at $15 per month while the Advanced is set at $29 per month. You can get also get Professional and Enterprise package for $59 and $99 per month. Piperdddrive also offers you to try out the free trial.
What is Funnel.io? Funnel.io is a marketing analytics tools that strives to integrate with all of the advertising and marketing platforms marketers use.
Funnel is a low-code platform automating the collection, preparation, and analysis of marketing data. It is compatible with over 500 sources, which permits marketing teams, IT personnel, and data analysts to combine information from multiple resources, apply simple transformations, then feed this data into an analytics or visualization tool or a data warehouse.
Funnel supports a low number of data transformation features:
Funnel.io also has a dashboard named Data Explorer which enables users to examine the raw data and store and share their queries. Additionally, Funnel gives scheduled import and export features depending on the pricing plan selected. With an Essential package for marketers, output from the warehouse can be done every six hours, while Enterprise plans involve exporting every two hours.
Funnel caters to the needs of digital marketers, data analysts/BI experts, and engineering/IT professionals. The platform is used by organizations across agencies, eCommerce stores, and offline retail outlets.
Digital marketers can use Funnel to analyze their marketing efforts more efficiently, while data analysts and BI experts can get an overview of performance across departments.
Generally speaking, Funnel covers basic data aggregation and export requirements. Companies with advanced tasks may require other solutions or manual input from in-house teams.
Funnel offers two tiers of pricing plans: one for marketers and another for marketing agencies.
The plans for marketers include:
Agencies have access to the Agency Small, Medium and Large plans with the same price points as the plans for marketers.
Additionally, Funnel also uses a system of credits called Flexpoints, which can be used to visualize available and used capabilities within their system, such as data connectors, transformation features, and other services. Each plan has a set number of Flexpoints that customers can use throughout their billing cycle. When customers exceed their points, further services are available at an additional price.
Funnel facilitates connection with over 500 applications and platforms covering various fields, such as social media, content management, email marketing, and more. The Plus and Enterprise plans allow clients to request custom data connectors that can both push and pull data from a data source.
Develops and delivers innovative technology to help nonprofits of all sizes and around the world integrate, extend and optimize their software and processes.
What is Supermetrics? Supermetrics is a simple data extraction platform for marketers. It is a tool that helps marketers by pulling social, SEO, PPC, and analytics data into a single place for reporting and analysis.
Supermetrics is a data integration platform that helps marketing and sales teams automatically pull data from siloed platforms—CRMs, marketing automation platforms, paid channels, and more—into a consolidated destination for reporting, analytics, or storage.
Supermetrics isn't a dedicated marketing attribution platform. Instead, it automates fast and efficient data delivery into Google Sheets, Excel or warehouses like BigQuery and Snowflake, where you can now connect all your touchpoints and create a custom attribution model relevant to your business yourself.
Supermetrics offers an automated reporting solution that helps users generate marketing reports for stakeholders as needed. It is also important to note that Supermetrics only encrypts and caches data for a few minutes and never stores it in a backup. This is a testament to its robust data security and privacy policies. But on the flip side, you can't conveniently work with historical data on such a platform.
Supermetrics is a tool primarily designed for marketing and sales purposes. However, the platform supports only 100 native data source connectors. And even marketers need to double-check if Supermetrics can pull data from all the critical platforms. Alternatively, a team can request a custom connector if the data is accessible through an API. Users can submit requests, vote for data sources suggested by others, and view beta connectors on the Supermetrics Roadmap website.
When opting for Supermetrics, a company should have data analysts on its team to perform manual data transformation tasks and ensure data accuracy. Numerous customers complain about encountering bugs or discovering that the platform failed to retrieve data for weeks without notifying them about the issue.
Supermetrics lacks extensive data transformation features besides Custom Fields, so in-house data analysts will be needed to organize the data and manage the unification of naming conventions when incorporating data from multiple sources into a single report. Existing clients have noted that the platform automatically imports vast data when connecting to a new data source, necessitating manual sorting.
Supermetrics offers a comprehensive pricing plan based on your preferred data destination. It offers five main destination options: Google Sheets, Supermetrics API, BigQuery, Looker Studio, and Excel.
Each plan has a separate set of pricing plans nested within. For example, the Google Sheets plan starts at $69/month and goes up $579. Enterprise plans for all data sources, BigQuery, and the Supermetrics API come with custom pricing based on your needs.
The platform also has several other destinations you can choose, and pricing depends on the volume of data and the number of users.
Supermetrics offers integration to 100+ platforms. However, only users on its enterprise payment plan can access all of the data source connectors. If you're on a lower-priced plan, an additional data source connector will cost an extra $35/month.
Also, if you need a custom connector, you can only use the Roadmap page to submit a request or upvote existing ones for consideration.
Skyvia is the all-in-one cloud data platform for no coding data integration, cloud to cloud backup, management via SQL and data access via OData interface.
Skyvia is a cloud-based data platform that aims to make data integration, backup, access and management easier and faster.
With Skyvia, organizations and companies can expect to import, export, replicate, migrate, synchronize and manage their data with ease. It allows smooth data supervision between databases and cloud apps with no fuss. Users don’t need to code anything, and it just takes a few clicks for data to be backed up or restored.
Not quite. Segment is a customer data platform that combines data from various sources and tools to create a database of your customers. Such databases can be segmented in different ways to bring more personalization to your marketing campaigns.
The most mentionable Segment competitors are Improvado, Hevo Data, Panoply, Fivetran, Funnel, and others.
Segment builds a customer data infrastructure that helps organizations with customer prioritization. It’s a customer data platform that allows companies to leverage data by standardizing data collection, amalgamating user records, and deploying customer data.
Improvado is an ETL solution that offers unlimited possibilities for marketing data organization and analysis. With this solution, you can build stunning dashboards, aggregate all data in one place, automate marketing reporting, and much more. Improvado offers unique marketing features that no one else has, like the Marketing Common Data Model algorithm for data normalization. That’s why this ETL platform is considered to be one of the most promising on the market.
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