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"Improvado acts like a default QA mechanism for Eicoff clients’ media campaigns."
Bill Urciuoli
SVP, Innovation at Eicoff
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Product
Naming convention Module
Each ad in every campaign — always named right
Accurate reporting starts with consistent naming. Enable our AI-powered module to instantly fix campaign naming errors and sync clean names back to Google Ads, Meta, Bing, The Trade Desk, and TikTok.
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DATA ENCRYPTION
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SSO & IAM
The hidden cost of inconsistent naming
⚠️
1 in 4
advertising campaigns
distorts your reporting because key fields—such as geo, platform, or product—are empty or have an error.
⚠️
2-week
reporting delay
means you’re flying blind while you’re stuck fixing data. By the time reports are ready, it’s too late to optimize.
⚠️
1/3
of ROAS is at risk
since you might underinvest in top performers and waste spend on underachievers because of inaccurate naming.
Stay ahead with real-time naming validation
Improvado uses AI to recognize your existing naming rules and continuosly scans all your campaigns, ad sets, and ads across every platform—catching inconsistencies the moment they appear.
Continuous, always-on check of all campaign data
Auto-detection of naming patterns
Easy configuration of allowed values
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Fix naming issues in a click
When a violation is detected, you get instant, AI-powered suggestions to fix it on the spot. Review suggestions one by one or approve all of them at once to prevent reporting headaches down the line.
Get instant alerts to quickly handle naming issues
Improvado will ask for confirmation before applying fixes
Save hours on manual cleanup
Sync standardized naming to every platform
With clean naming in place, you can automatically sync these changes back to all your ad platforms, dashboards, and data warehouses. This means everyone on your team works with the same, accurate campaign data, no matter where they access it.
Role-based permissions control who can sync naming changes
Native integrations with Meta, Google, TikTok, LinkedIn, and more
No more “whose numbers are right?” debates between teams
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Marketing data governance
Go beyond naming conventions
to 360° campaign monitoring
Available as a standalone solution, Naming Conventions Module is a part of Marketing Data Governance. Monitor 250+ campaign KPIs, budgets, and targeting rules automatically in real time.
Why teams trust Improvado to take care of their campaign data
100% campaign reporting accuracy
Never miss a click again. Zero misattributed spend, zero reporting discrepancies.
No more manual cleanup
Eliminate tedious, error-prone routines so your team spend more time on high-value tasks.
Proactive issue detection
Get instant alerts the moment a naming issue appears, stopping data chaos before it starts.
Consistent data across platforms
Numbers match no matter where you look: dashboards, ad platforms, or your reports.
Effortless company-wide compliance
Make compliance simple, even if you scale from 100 to 1,000 campaigns.
Improved collaboration
Get every team on the same page. One source of truth eliminates confusion, errors, and finger-pointing forever.
Campaign naming issues? Gone for good.
You're all set and your spot Is reserved!
We’ve received your request, and our team will personally reach out to schedule your call.
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Improvado solution and technology partners
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