Improvado MCP — Marketing Insights from Redash Data, No SQL Required
Writing Redash queries for marketing data is a bottleneck. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — no SQL, no query scheduling, no manual dashboard checks.
46K+ metrics · Read & Write access · 500+ platforms · <60s setup
Read: Marketing Answers Without Writing SQL
Improvado connects 1,000+ marketing platforms and harmonizes the data. Your AI agent queries ROAS, CPA, attribution, and spend — without writing SQL or finding the right Redash query.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
What's my ROAS by campaign across Google and Meta this week?
30 min → 30 sec
Show me CPA trends by channel for the last 90 days
45 min → 1 min
Which campaigns overspent vs daily budget yesterday?
20 min → 30 sec
Example prompts
"Show anomalies across all accounts"
2h → 40s
"CPL in New York vs. California?"
1h → 30s
"ROAS by campaign type, last 30 days"
45m → 15s
Works with
Claude
ChatGPT
Cursor
+5
Write: Campaign Actions Without SQL
Your AI agent acts on marketing data directly — pause, optimize, launch — through Improvado MCP. No switching between Redash and ad platforms.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Pause all Google Ads campaigns with CPA above $80
30 min → 30 sec
Move 15% budget from Display to Search for top performers
1 hr → 5 min
Create a Meta retargeting campaign — $2K/mo, US only
2 hrs → 15 min
Write actions
"Launch A/B test, $5K budget"
5 days → 20m
"Shift 20% of Display to PMax"
2h → 1m
"Pause all ad groups with CPA > $50"
30m → 10s
🛡
Every action logged · Fully reversible · SOC 2 certified
Monitor: Marketing Alerts Without Scheduled Queries
Improvado MCP monitors marketing data continuously. Get alerted on CPA spikes, budget overruns, and data gaps — without relying on Redash scheduled queries.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Alert if CPA jumps 25%+ on any campaign vs 7-day average
Manual → auto
Monday 9am: cross-channel spend, conversions, ROAS summary
2 hrs → auto
Flag if any ad platform stops reporting for 6+ hours
Manual → auto
Monitor prompts
"Flag ad groups over 120% budget"
3h → 1m
"Weekly report: spend, CPA, anomalies"
3h → auto
"Which creatives are fatiguing?"
2h → 30s
Alerts sent to Slack, email, or your AI agent
One conversation. All six phases. Every platform.
The Full Marketing Loop: Read → Decide → Act → Monitor
Your AI agent acts on marketing data directly — pause, optimize, launch — through Improvado MCP. No switching between Redash and ad platforms.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
Every Marketing Question Requires SQL
THE PROBLEM
Getting marketing answers from Redash means writing SQL or finding the right saved query. Most marketers can't write SQL, so every question becomes an analyst request. Response time: hours to days.
HOW MCP SOLVES IT
Improvado MCP gives your AI agent instant access to harmonized marketing data. Anyone asks in plain English — ROAS, CPA, spend, attribution — and gets answers in seconds.
What's my blended CPA across all paid channels this quarter?
Try asking
"Show ROAS across all 120 accounts"
⚡
Answer in seconds
All data sources, one query
Cross-Channel Data Requires Complex Joins
THE PROBLEM
Comparing Google Ads, Meta, and LinkedIn in Redash means writing SQL joins across tables with different schemas. Different column names, different granularity — the query becomes a project.
HOW MCP SOLVES IT
Improvado normalizes data from 1,000+ platforms. Your AI agent queries across all channels in one prompt — consistent metrics, no SQL joins.
Compare ROAS across Google, Meta, and LinkedIn for Q1 — which channel performs best?
Try asking
"What's my CPL in New York vs. California?"
🔍
Full detail preserved
No data loss on export
Scheduled Queries Fail Without Warning
THE PROBLEM
Redash scheduled queries can fail silently. Stakeholders receive stale marketing dashboards without knowing the underlying query broke — wrong data leads to wrong budget decisions.
HOW MCP SOLVES IT
Improvado MCP monitors marketing data freshness continuously. Your AI agent alerts you the moment a data source goes dark — before stale numbers reach anyone.
Are all marketing data sources reporting fresh data today?
Try asking
"PMax vs. Search ROAS for Q1?"
⚖️
Unified data model
Compare anything side by side
Agency CEO
Portfolio health. Client risk. Revenue signals.
Media Strategist
70% strategy, not 70% ops. Auto campaign QA.
Marketing Analyst
Zero wrangling. Cross-platform. AI narratives.
Account Manager
QBR decks auto-generated. Call prep in 30s.
Creative Director
Performance-to-brief. Predict winners before spend.
👥 Teams
One Framework. Five Roles. Zero Setup.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Frequently Asked Questions
How is Improvado MCP different from using Redash?
+
Redash requires SQL for every query. Improvado MCP gives AI agents instant access to harmonized marketing data from 1,000+ platforms in plain English — no SQL needed.
Does Improvado replace Redash?
+
Not for general data analysis. Improvado MCP replaces the need to write Redash queries for marketing data specifically. Campaign data is pre-harmonized and queryable by AI.
What platforms does Improvado MCP connect to?
+
1,000+ marketing platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, and GA4.
Which AI tools work with Improvado MCP?
+
Claude, ChatGPT, Cursor, Windsurf, and any MCP-compatible tool.
Can AI agents act on campaigns?
+
Yes. Pause, optimize, launch — with governance controls and SOC 2 Type II audit logging.
How quickly can I start?
+
Under 60 seconds. Add Improvado MCP to your AI agent and start querying marketing data.
How is Improvado MCP different from using Redash?
Redash requires SQL for every query. Improvado MCP gives AI agents instant access to harmonized marketing data from 1,000+ platforms in plain English — no SQL needed.
Does Improvado replace Redash?
Not for general data analysis. Improvado MCP replaces the need to write Redash queries for marketing data specifically. Campaign data is pre-harmonized and queryable by AI.
What platforms does Improvado MCP connect to?
1,000+ marketing platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, and GA4.
Which AI tools work with Improvado MCP?
Claude, ChatGPT, Cursor, Windsurf, and any MCP-compatible tool.
Can AI agents act on campaigns?
Yes. Pause, optimize, launch — with governance controls and SOC 2 Type II audit logging.
How quickly can I start?
Under 60 seconds. Add Improvado MCP to your AI agent and start querying marketing data.
Stop Reporting. Start Executing.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
SOC 2 Type II
GDPR
500+ Platforms
46K+ Metrics
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