redash · MCP Server

Improvado MCP — Marketing Insights from Redash Data, No SQL Required

Writing Redash queries for marketing data is a bottleneck. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — no SQL, no query scheduling, no manual dashboard checks.

46K+ metrics ·Read & Write access ·500+ platforms ·<60s setup

Read

Read: Marketing Answers Without Writing SQL

Improvado connects 1,000+ marketing platforms and harmonizes the data. Your AI agent queries ROAS, CPA, attribution, and spend — without writing SQL or finding the right Redash query.

Example prompts

"What's my ROAS by campaign across Google and Meta this week?"

30 min → 30 sec

"Show me CPA trends by channel for the last 90 days"

45 min → 1 min

"Which campaigns overspent vs daily budget yesterday?"

20 min → 30 sec

Works with Claude ChatGPT Cursor +5

Write

Write: Campaign Actions Without SQL

Your AI agent acts on marketing data directly — pause, optimize, launch — through Improvado MCP. No switching between Redash and ad platforms.

Example prompts

"Pause all Google Ads campaigns with CPA above $80"

30 min → 30 sec

"Move 15% budget from Display to Search for top performers"

1 hr → 5 min

"Create a Meta retargeting campaign — $2K/mo, US only"

2 hrs → 15 min

Every action logged · Fully reversible · SOC 2 certified

Monitor

Monitor: Marketing Alerts Without Scheduled Queries

Improvado MCP monitors marketing data continuously. Get alerted on CPA spikes, budget overruns, and data gaps — without relying on Redash scheduled queries.

Example prompts

"Alert if CPA jumps 25%+ on any campaign vs 7-day average"

Manual → auto

"Monday 9am: cross-channel spend, conversions, ROAS summary"

2 hrs → auto

"Flag if any ad platform stops reporting for 6+ hours"

Manual → auto

Alerts sent to Slack, email, or your AI agent

Full cycle

The Full Marketing Loop: Read → Decide → Act → Monitor

Your AI agent doesn't just surface data — it acts. Adjust pricing, update product descriptions, manage inventory, apply discounts — all through natural language. The MCP server translates intent into API operations.

Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.

Ideate

Launch

Measure

Analyze

Report

Iterate

One conversation. All six phases. Every platform.

The daily grind

Common problems. Direct answers.

Challenge 1

Every Marketing Question Requires SQL

The problem

Getting marketing answers from Redash means writing SQL or finding the right saved query. Most marketers can't write SQL, so every question becomes an analyst request. Response time: hours to days.

How MCP solves it

Improvado MCP gives your AI agent instant access to harmonized marketing data. Anyone asks in plain English — ROAS, CPA, spend, attribution — and gets answers in seconds.

Try asking

What's my blended CPA across all paid channels this quarter?

Answer in seconds

All data sources, one query

Challenge 2

Cross-Channel Data Requires Complex Joins

The problem

Comparing Google Ads, Meta, and LinkedIn in Redash means writing SQL joins across tables with different schemas. Different column names, different granularity — the query becomes a project.

How MCP solves it

Improvado normalizes data from 1,000+ platforms. Your AI agent queries across all channels in one prompt — consistent metrics, no SQL joins.

Try asking

Compare ROAS across Google, Meta, and LinkedIn for Q1 — which channel performs best?

Full detail preserved

No data loss on export

Challenge 3

Scheduled Queries Fail Without Warning

The problem

Redash scheduled queries can fail silently. Stakeholders receive stale marketing dashboards without knowing the underlying query broke — wrong data leads to wrong budget decisions.

How MCP solves it

Improvado MCP monitors marketing data freshness continuously. Your AI agent alerts you the moment a data source goes dark — before stale numbers reach anyone.

Try asking

Are all marketing data sources reporting fresh data today?

Unified data model

Compare anything side by side

👥 Teams

One Framework. Five Roles. Zero Setup.

Same MCP connection, different workflows for every team member. Each role asks in natural language — the MCP server handles the complexity (rate limits, auth, schema normalization, governance) behind the scenes.

Agency CEO

Portfolio health. Client risk. Revenue signals.

Media Strategist

70% strategy, not 70% ops. Auto campaign QA.

Marketing Analyst

Zero wrangling. Cross-platform. AI narratives.

Account Manager

QBR decks auto-generated. Call prep in 30s.

Creative Director

Performance-to-brief. Predict winners before spend.

FAQ

Common questions

How is Improvado MCP different from using Redash?

Redash requires SQL for every query. Improvado MCP gives AI agents instant access to harmonized marketing data from 1,000+ platforms in plain English — no SQL needed.

Does Improvado replace Redash?

Not for general data analysis. Improvado MCP replaces the need to write Redash queries for marketing data specifically. Campaign data is pre-harmonized and queryable by AI.

What platforms does Improvado MCP connect to?

1,000+ marketing platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, and GA4.

Which AI tools work with Improvado MCP?

Claude, ChatGPT, Cursor, Windsurf, and any MCP-compatible tool.

Can AI agents act on campaigns?

Yes. Pause, optimize, launch — with governance controls and SOC 2 Type II audit logging.

How quickly can I start?

Under 60 seconds. Add Improvado MCP to your AI agent and start querying marketing data.

Stop Reporting. Start Executing.

Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.

SOC 2 Type II GDPR 500+ Platforms