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Stop building Metabase Questions for every marketing request. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — performance, attribution, spend — in plain English.
Improvado connects 1,000+ marketing platforms and harmonizes the data. Your AI agent queries it all — ROAS, CPA, channel comparisons — without writing SQL or navigating Metabase.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Your AI agent acts on marketing data — pause underperformers, shift budgets, launch campaigns — all through Improvado MCP without switching between Metabase and ad platforms.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Improvado MCP monitors marketing data in real time. Get alerted when campaigns overspend, CPAs spike, or data sources go silent — without refreshing Metabase dashboards.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Your AI agent acts on marketing data — pause underperformers, shift budgets, launch campaigns — all through Improvado MCP without switching between Metabase and ad platforms.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
Need ROAS by geo? CPA by campaign? Cross-channel spend? Each answer means building a new Metabase Question, writing SQL, and formatting results. Analysts become the bottleneck for basic marketing data.
Improvado MCP gives your AI agent instant access to harmonized marketing data from 1,000+ platforms. Ask in plain English, get answers in seconds. No SQL, no Question builder.
Metabase can query individual databases, but comparing Google Ads with Meta and LinkedIn means joining different data sources — each with different field names and metric definitions. Most marketers can't write that SQL.
Improvado normalizes data from 1,000+ platforms into one unified model. Your AI agent queries across all channels in a single prompt — consistent metrics, no SQL required.
Metabase dashboards show data, but don't tell you how fresh it is. If a data pipeline broke overnight, you see yesterday's numbers without knowing they're stale. Decisions based on stale data waste budget.
Improvado MCP monitors data freshness across all platforms. Your AI agent alerts you the moment a source stops reporting — before stale data affects decisions.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Metabase requires SQL or the Question builder for each query. Improvado MCP gives AI agents instant access to harmonized marketing data from 1,000+ platforms — in plain English.
Not for general analytics. Improvado MCP replaces the need to build Metabase Questions for marketing data specifically. Campaign data from all ad platforms is already harmonized and queryable by AI.
1,000+ marketing platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, and GA4.
Claude, ChatGPT, Cursor, Windsurf, and any MCP-compatible tool.
Yes. Pause campaigns, adjust budgets, launch ads — with governance, audit logging, and SOC 2 Type II certification.
Under 60 seconds. Connect Improvado MCP to your AI agent. If you're already an Improvado user, your data is pre-connected.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
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