metabase · MCP Server

Improvado MCP — From Metabase Dashboards to AI-Powered Marketing Answers

Stop building Metabase Questions for every marketing request. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — performance, attribution, spend — in plain English.

46K+ metrics ·Read & Write access ·500+ platforms ·<60s setup

Read

Read: Marketing Answers Without the Question Builder

Improvado connects 1,000+ marketing platforms and harmonizes the data. Your AI agent queries it all — ROAS, CPA, channel comparisons — without writing SQL or navigating Metabase.

Example prompts

"What's my Google Ads ROAS by campaign this week?"

10 min → 30 sec

"Compare Meta vs LinkedIn CPA for the last 30 days"

20 min → 45 sec

"Which campaigns exceeded daily budget across all channels yesterday?"

30 min → 1 min

Works with Claude ChatGPT Cursor +5

Write

Write: Manage Campaigns Directly Through AI

Your AI agent acts on marketing data — pause underperformers, shift budgets, launch campaigns — all through Improvado MCP without switching between Metabase and ad platforms.

Example prompts

"Pause all ad groups where CPA exceeded $90 in the last week"

40 min → 30 sec

"Increase budget 20% for campaigns with ROAS above 4x"

1 hr → 5 min

"Launch a retargeting campaign on Meta — $2K/mo, US enterprise audience"

2 hrs → 15 min

Every action logged · Fully reversible · SOC 2 certified

Monitor

Monitor: Campaign Alerts Without Manual Dashboard Checks

Improvado MCP monitors marketing data in real time. Get alerted when campaigns overspend, CPAs spike, or data sources go silent — without refreshing Metabase dashboards.

Example prompts

"Alert if any channel's CPA jumps 25%+ vs 7-day average"

Manual → auto

"Daily: spend vs budget pacing across all channels"

30 min → auto

"Flag if Google or Meta data stops flowing for 6+ hours"

Manual → auto

Alerts sent to Slack, email, or your AI agent

Full cycle

The Full Marketing Loop: Read → Decide → Act → Monitor

Your AI agent doesn't just surface data — it acts. Adjust pricing, update product descriptions, manage inventory, apply discounts — all through natural language. The MCP server translates intent into API operations.

Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.

Ideate

Launch

Measure

Analyze

Report

Iterate

One conversation. All six phases. Every platform.

The daily grind

Common problems. Direct answers.

Challenge 1

Every Marketing Question Becomes a Metabase Request

The problem

Need ROAS by geo? CPA by campaign? Cross-channel spend? Each answer means building a new Metabase Question, writing SQL, and formatting results. Analysts become the bottleneck for basic marketing data.

How MCP solves it

Improvado MCP gives your AI agent instant access to harmonized marketing data from 1,000+ platforms. Ask in plain English, get answers in seconds. No SQL, no Question builder.

Try asking

What's my blended CPA across all paid channels this quarter?

Answer in seconds

All data sources, one query

Challenge 2

Cross-Channel Comparison Requires SQL and Manual Joins

The problem

Metabase can query individual databases, but comparing Google Ads with Meta and LinkedIn means joining different data sources — each with different field names and metric definitions. Most marketers can't write that SQL.

How MCP solves it

Improvado normalizes data from 1,000+ platforms into one unified model. Your AI agent queries across all channels in a single prompt — consistent metrics, no SQL required.

Try asking

Compare ROAS across Google, Meta, LinkedIn, and TikTok for Q1

Full detail preserved

No data loss on export

Challenge 3

Marketing Data Freshness Is Invisible in Metabase

The problem

Metabase dashboards show data, but don't tell you how fresh it is. If a data pipeline broke overnight, you see yesterday's numbers without knowing they're stale. Decisions based on stale data waste budget.

How MCP solves it

Improvado MCP monitors data freshness across all platforms. Your AI agent alerts you the moment a source stops reporting — before stale data affects decisions.

Try asking

Are all my marketing data sources current today? Flag anything older than 12 hours.

Unified data model

Compare anything side by side

👥 Teams

One Framework. Five Roles. Zero Setup.

Same MCP connection, different workflows for every team member. Each role asks in natural language — the MCP server handles the complexity (rate limits, auth, schema normalization, governance) behind the scenes.

Agency CEO

Portfolio health. Client risk. Revenue signals.

Media Strategist

70% strategy, not 70% ops. Auto campaign QA.

Marketing Analyst

Zero wrangling. Cross-platform. AI narratives.

Account Manager

QBR decks auto-generated. Call prep in 30s.

Creative Director

Performance-to-brief. Predict winners before spend.

FAQ

Common questions

How is Improvado MCP different from using Metabase?

Metabase requires SQL or the Question builder for each query. Improvado MCP gives AI agents instant access to harmonized marketing data from 1,000+ platforms — in plain English.

Does Improvado replace Metabase?

Not for general analytics. Improvado MCP replaces the need to build Metabase Questions for marketing data specifically. Campaign data from all ad platforms is already harmonized and queryable by AI.

What platforms does Improvado MCP connect to?

1,000+ marketing platforms including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads, Salesforce, HubSpot, and GA4.

Which AI tools work with Improvado MCP?

Claude, ChatGPT, Cursor, Windsurf, and any MCP-compatible tool.

Can AI agents take actions through Improvado MCP?

Yes. Pause campaigns, adjust budgets, launch ads — with governance, audit logging, and SOC 2 Type II certification.

How quickly can I start?

Under 60 seconds. Connect Improvado MCP to your AI agent. If you're already an Improvado user, your data is pre-connected.

Stop Reporting. Start Executing.

Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.

SOC 2 Type II GDPR 500+ Platforms