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Building Looker explores for every marketing question slows your team down. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — ROAS, spend, attribution, creative performance — without LookML, without waiting for analysts.
Your marketing data already flows through Improvado from 1,000+ platforms. Now your AI agent queries it directly — campaign performance, cross-channel attribution, budget pacing — no Looker explore required.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Your AI agent doesn't just read marketing data — it acts on it. Pause underperformers, reallocate budget, launch new campaigns — all through Improvado MCP, without switching between Looker and ad platforms.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Stop refreshing Looker dashboards to check if something broke. Improvado MCP monitors your campaigns continuously and alerts your AI agent the moment metrics go off track.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Your AI agent doesn't just read marketing data — it acts on it. Pause underperformers, reallocate budget, launch new campaigns — all through Improvado MCP, without switching between Looker and ad platforms.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
Your marketing team needs ROAS by campaign, CPA by channel, or budget pacing by region. But getting answers means asking an analyst to build a Looker explore, wait hours (or days), and hope the dimensions are right. During planning cycles, analysts are buried.
Improvado MCP gives your AI agent direct access to harmonized marketing data from 1,000+ platforms. Anyone on the team asks in plain English — the AI queries the data instantly. Analysts focus on modeling, not answering repetitive lookups.
Comparing Google Ads performance with Meta and LinkedIn means pulling data from separate Looker explores, exporting CSVs, and joining them in a spreadsheet. Different naming conventions, different metrics definitions — by the time you're done, the numbers are stale.
Improvado normalizes marketing data across all platforms into one unified model. Your AI agent queries Google, Meta, LinkedIn, TikTok — all in a single prompt, with consistent metric definitions. No exports, no manual joins.
Your Looker marketing dashboard shows yesterday's numbers — but the data pipeline broke at 3am. Nobody notices until the weekly review when the VP asks why spend looks flat. Stale data leads to wrong decisions.
Improvado MCP monitors data freshness across all 1,000+ connected platforms. Your AI agent alerts you the moment a data source stops reporting — hours before anyone opens a dashboard.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Looker requires building explores and knowing LookML to get answers. Improvado MCP lets your AI agent query harmonized marketing data from 1,000+ platforms directly — in plain English. No Looker license, no LookML knowledge, no analyst bottleneck.
Improvado MCP doesn't replace Looker for general BI. It replaces the need to build Looker dashboards for marketing data specifically. Your marketing data from Google Ads, Meta, LinkedIn, and 1,000+ other platforms is already harmonized and queryable by AI — without building explores.
1,000+ platforms including Google Ads, Meta Ads, LinkedIn Ads, TikTok, Amazon Ads, Salesforce, HubSpot, GA4, and every major ad, CRM, and analytics platform. Full list at improvado.io/integrations.
Any MCP-compatible tool: Claude Desktop, ChatGPT, Cursor, Windsurf, and custom AI applications. Claude is most commonly used due to native MCP support.
Yes. Through the MCP server, AI agents can pause campaigns, adjust budgets, launch new ad groups, and optimize bids across platforms like Google Ads and Meta — all with governance controls and audit logging.
Yes. Improvado stores all platform credentials in an encrypted vault — SOC 2 Type II certified. Your AI agent never sees raw API keys. Queries go through Improvado's secure proxy with prompt injection protection.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
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