looker · MCP Server

Connect Looker Data to AI with Improvado MCP — Ask, Don't Build

Building Looker explores for every marketing question slows your team down. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — ROAS, spend, attribution, creative performance — without LookML, without waiting for analysts.

46K+ metrics ·Read & Write access ·500+ platforms ·<60s setup

Read

Read: Marketing Answers Without Building Explores

Your marketing data already flows through Improvado from 1,000+ platforms. Now your AI agent queries it directly — campaign performance, cross-channel attribution, budget pacing — no Looker explore required.

Example prompts

"What's my Google Ads ROAS by campaign type this week?"

30 min → 30 sec

"Compare Meta vs LinkedIn CPA for enterprise segment this quarter"

45 min → 1 min

"Which campaigns across all channels exceeded budget by more than 20% yesterday?"

1 hr → 45 sec

Works with Claude ChatGPT Cursor +5

Write

Write: Launch and Optimize Campaigns via AI

Your AI agent doesn't just read marketing data — it acts on it. Pause underperformers, reallocate budget, launch new campaigns — all through Improvado MCP, without switching between Looker and ad platforms.

Example prompts

"Pause all ad groups with CPA above $80 across Google and Meta"

40 min → 30 sec

"Shift 20% of Search budget to PMax for campaigns with ROAS above 3x"

1 hr → 5 min

"Duplicate the Q4 Black Friday campaign with updated dates and +15% budget"

2 hrs → 10 min

Every action logged · Fully reversible · SOC 2 certified

Monitor

Monitor: Catch Budget and Performance Issues Before They Hit Dashboards

Stop refreshing Looker dashboards to check if something broke. Improvado MCP monitors your campaigns continuously and alerts your AI agent the moment metrics go off track.

Example prompts

"Alert me if any campaign's CPA jumps 30% vs 7-day average"

Manual → auto

"Every Monday: cross-channel spend vs budget summary"

2 hrs → auto

"Flag if any channel stops reporting data for 6+ hours"

Manual → auto

Alerts sent to Slack, email, or your AI agent

Full cycle

The Full Marketing Loop: Read → Decide → Act → Monitor

Your AI agent doesn't just surface data — it acts. Adjust pricing, update product descriptions, manage inventory, apply discounts — all through natural language. The MCP server translates intent into API operations.

Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.

Ideate

Launch

Measure

Analyze

Report

Iterate

One conversation. All six phases. Every platform.

The daily grind

Common problems. Direct answers.

Challenge 1

Every Marketing Question Requires an Analyst to Build a Look

The problem

Your marketing team needs ROAS by campaign, CPA by channel, or budget pacing by region. But getting answers means asking an analyst to build a Looker explore, wait hours (or days), and hope the dimensions are right. During planning cycles, analysts are buried.

How MCP solves it

Improvado MCP gives your AI agent direct access to harmonized marketing data from 1,000+ platforms. Anyone on the team asks in plain English — the AI queries the data instantly. Analysts focus on modeling, not answering repetitive lookups.

Try asking

What's my blended CPA across Google, Meta, and LinkedIn for Q1?

Answer in seconds

All data sources, one query

Challenge 2

Cross-Channel Comparison Requires Manual CSV Exports

The problem

Comparing Google Ads performance with Meta and LinkedIn means pulling data from separate Looker explores, exporting CSVs, and joining them in a spreadsheet. Different naming conventions, different metrics definitions — by the time you're done, the numbers are stale.

How MCP solves it

Improvado normalizes marketing data across all platforms into one unified model. Your AI agent queries Google, Meta, LinkedIn, TikTok — all in a single prompt, with consistent metric definitions. No exports, no manual joins.

Try asking

Compare ROAS across Google Ads, Meta, and LinkedIn for Q1 — which channel drove the most revenue per dollar?

Full detail preserved

No data loss on export

Challenge 3

Marketing Dashboards Go Stale Without Anyone Noticing

The problem

Your Looker marketing dashboard shows yesterday's numbers — but the data pipeline broke at 3am. Nobody notices until the weekly review when the VP asks why spend looks flat. Stale data leads to wrong decisions.

How MCP solves it

Improvado MCP monitors data freshness across all 1,000+ connected platforms. Your AI agent alerts you the moment a data source stops reporting — hours before anyone opens a dashboard.

Try asking

Are all my marketing data sources reporting fresh data today? Flag anything older than 12 hours.

Unified data model

Compare anything side by side

👥 Teams

One Framework. Five Roles. Zero Setup.

Same MCP connection, different workflows for every team member. Each role asks in natural language — the MCP server handles the complexity (rate limits, auth, schema normalization, governance) behind the scenes.

Agency CEO

Portfolio health. Client risk. Revenue signals.

Media Strategist

70% strategy, not 70% ops. Auto campaign QA.

Marketing Analyst

Zero wrangling. Cross-platform. AI narratives.

Account Manager

QBR decks auto-generated. Call prep in 30s.

Creative Director

Performance-to-brief. Predict winners before spend.

FAQ

Common questions

How is Improvado MCP different from querying Looker directly?

Looker requires building explores and knowing LookML to get answers. Improvado MCP lets your AI agent query harmonized marketing data from 1,000+ platforms directly — in plain English. No Looker license, no LookML knowledge, no analyst bottleneck.

Does Improvado replace Looker?

Improvado MCP doesn't replace Looker for general BI. It replaces the need to build Looker dashboards for marketing data specifically. Your marketing data from Google Ads, Meta, LinkedIn, and 1,000+ other platforms is already harmonized and queryable by AI — without building explores.

What marketing platforms does Improvado MCP connect to?

1,000+ platforms including Google Ads, Meta Ads, LinkedIn Ads, TikTok, Amazon Ads, Salesforce, HubSpot, GA4, and every major ad, CRM, and analytics platform. Full list at improvado.io/integrations.

Which AI tools work with Improvado MCP?

Any MCP-compatible tool: Claude Desktop, ChatGPT, Cursor, Windsurf, and custom AI applications. Claude is most commonly used due to native MCP support.

Can Improvado MCP also write data back to ad platforms?

Yes. Through the MCP server, AI agents can pause campaigns, adjust budgets, launch new ad groups, and optimize bids across platforms like Google Ads and Meta — all with governance controls and audit logging.

Is my data secure through Improvado MCP?

Yes. Improvado stores all platform credentials in an encrypted vault — SOC 2 Type II certified. Your AI agent never sees raw API keys. Queries go through Improvado's secure proxy with prompt injection protection.

Stop Reporting. Start Executing.

Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.

SOC 2 Type II GDPR 500+ Platforms