LinkedIn's Native Reporting Doesn't Show Pipeline
LinkedIn Campaign Manager reports clicks and CPL well, but connecting those leads to pipeline and closed revenue requires CRM data. Teams export LinkedIn CSVs and join them manually with Salesforce data — a weekly ritual that's always slightly stale.
Improvado joins LinkedIn Ads data with your CRM in one normalized model. Ask the MCP server which campaigns influenced pipeline, which audiences closed at the highest rates, and what your true blended ROAS is — without any manual joining.