Integrate Adition — European Ad Tech Simplified
Extract Adition's programmatic and direct campaign performance automatically. European market data flows into Databricks or your BI tool for regional analysis.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Adition to your data warehouse
Improvado connects directly to Adition's API to extract your campaign performance data, conversion tracking metrics, and attribution insights. The integration pulls data automatically on your chosen schedule - hourly, daily, or custom intervals. No manual CSV downloads or complex API configurations required. Your Adition data flows directly into BigQuery, Snowflake, Redshift, or your preferred destination.
From connection to autonomous action in three steps
Connect
Authenticate Adition via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Adition performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified marketing data across all platforms
Improvado's Marketing Common Data Model (MCDM) standardizes Adition metrics alongside your other marketing channels. Campaign names, conversion events, and performance metrics align with data from Google Ads, Facebook, and 500+ other platforms. This normalization enables cross-platform analysis without manual mapping. Compare Adition attribution results against other touchpoints in a single dashboard.
What teams ask their AI agent about Adition
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Adition attribution performance against Google Analytics and Facebook campaigns
Your AI agent analyzes Adition data and delivers actionable insights — automatically, in seconds.
Optimize budget allocation based on Adition conversion data and cost per acquisition
Your AI agent analyzes Adition data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining Adition ROI with overall marketing performance
Your AI agent analyzes Adition data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Adition — it acts on it
Read
Pull metrics, dimensions, and trends from Adition — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Adition through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Adition data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Adition as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Adition today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.