Sojern + Improvado: Travel Marketing Data Simplified
Access travel audience targeting data, booking funnel metrics, and campaign performance from Sojern. Visualize alongside other channels in Looker dashboards.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Sojern travel marketing platform
Improvado's Sojern connector extracts travel marketing data through secure API connections. Pull campaign metrics like impressions, clicks, bookings, and traveler engagement across all Sojern channels. Data refreshes every hour to keep travel marketing dashboards current. Authentication and schema mapping are handled automatically without technical setup.
From connection to autonomous action in three steps
Connect
Authenticate Sojern via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Sojern performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Sojern
This Improvado integration is available by request only. Unlike our typical API integrations which can be set up by anyone in just a few clicks, this one will need a bit of work on our side (and maybe even on yours). Sometimes we need to play together to achieve the best results for everyone.
Unified travel marketing intelligence
Sojern data is normalized through Improvado's Marketing Common Data Model alongside other travel and hospitality platforms. Compare booking performance and traveler intent signals across Google Travel, Facebook, and direct channels. Analyze the complete travel customer journey from inspiration through post-trip engagement. Build attribution models that account for Sojern's unique travel intent targeting.
What teams ask their AI agent about Sojern
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track traveler journey from Sojern intent targeting through hotel booking completion
Your AI agent analyzes Sojern data and delivers actionable insights — automatically, in seconds.
Compare Sojern booking conversion rates with Google Travel and Meta campaigns
Your AI agent analyzes Sojern data and delivers actionable insights — automatically, in seconds.
Generate travel marketing ROI reports combining all advertising and booking channels
Your AI agent analyzes Sojern data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Sojern — it acts on it
Read
Pull metrics, dimensions, and trends from Sojern — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Sojern through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Sojern data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Sojern as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Sojern today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.