Grafana alternatives for marketing teams

Looking for the top competitors of the Grafana? We collected a list of alternatives to help you make the right decision in optimizing your marketing data flow efficiently.

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Website:
Year founded::
2014
Company size:
10 - 50

Data visualization & Monitoring with support for Graphite, InfluxDB, Prometheus, Elasticsearch and many more databases

Use Cases

Pricing

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Grafana in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

Get a demo

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Capterra logo
G2 Crowd logo

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study
Capterra logo
G2 Crowd logo

Adam Orris
Director of Analytics at Xenopsi
Read the case study
Capterra logo
G2 Crowd logo

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Get a tour around the product from the Improvado team

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What is SocialBakers? SocialBakers is an AI-powered social media marketing platform.

Website:
Year founded:
Company size:

SocialBakers

What is SocialBakers? SocialBakers is an AI-powered social media marketing platform.

Year founded
Company size

SocialBakers

Who should use SocialBakers?

SocialBakers is ideal for marketers and agencies managing multiple social media accounts. The platforms is designed to be user-friendly and save time, allowing you to easily manage and monitor various social media accounts using a single tool. Users can manage and track all of the major social platforms, including Twitter, Facebook, YouTube, Instagram, Pinterest, Google+, and LinkedIn.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

The base plan (Professional Plan) for SocialBakers starts at $20 per social profile.

Integrations

Pros

  • Intuitive platform
  • Dashboards are easily configurable
  • Manage numerous social media accounts in one platform

Cons

  • You need to spend more money if you need more insightful data
  • Doesn’t provide data in real-time
  • Limit for time range
  • Everything has extra cost.

Alternatives

Website:
Year founded:
2009
Company size:
50 - 200

iCharts

Year founded
2009
Company size
50 - 200

iCharts

Popular Magazine 2020

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Website:
Year founded:
2004
Company size:
50 - 200

iDashboards

Year founded
2004
Company size
50 - 200

iDashboards

iDashboards transforms your organization’s data into interactive dashboards with rich animation, for a creative, intuitive and easy user experience.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2015
Company size:
50 - 200
Year founded
2015
Company size
50 - 200

Improvado

Improvado is an enterprise-grade, advanced marketing analytics solution that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Pricing

Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom contract value best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS credits, which make up 20% of a client’s billing plan. You can spend your points on APIs, flat file ingestion, custom report type setup and modification, and other development needs.

Integrations

Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Pros

Cons

Alternatives

Website:
Year founded:
1996
Company size:
50 - 200

InetSoft

Year founded
1996
Company size
50 - 200

InetSoft

InetSoft is a pioneer in the field of business intelligence software, providing big data analytics, dashboard reporting solutions and management dashboard software.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Website:
Year founded:
2004
Company size:

Intellicus

Year founded
2004
Company size

Intellicus

Business Intelligence, Big Data Analytics, OLAP Reporting Tools

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

What is Databox? Databox pulls all of your data from various sources into a single destination, allowing you to track performance and explore insights in real-time.

Website:
Year founded:
Company size:

Data Box

What is Databox? Databox pulls all of your data from various sources into a single destination, allowing you to track performance and explore insights in real-time.

Year founded
Company size

Data Box

Who should use Databox?

Databox is designed to be used by businesses both small and large, but some find that it can be challenging to connect al external data sources. Users can connect to several limited data sources, including the basic ones like Google Analytics, Adwords, Facebook Ads, and Salesforce, as well as import data from their own databases. The platform provides users with a single dashboard that displays KPIs and can generate reports but does not integrate with visualization platforms.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Databox offers a wide range of plans, including a free plan and agency pricing. The free plan is very limited in what’s offered.

Integrations

Pros

  • Customizable dashboards
  • Visualization tools are typically easy to set up
  • Variety of templates available

Cons

  • Lacks a wide amount of functionality in some areas
  • Difficult to customize metrics. Unable to set custom date ranges.
  • Limited number of client accounts
  • Custom queries not offered with free and basic plans
  • Can be challenging to connect all external data sources

Alternatives

What is Blendo? Blendo is a self-serve data integration tool that connects data from cloud databases and apps to a data warehouse, such as BigQuery or Amazon Redshift, for analytics.

Website:
Year founded:
2014
Company size:
1 - 10

Blendo

What is Blendo? Blendo is a self-serve data integration tool that connects data from cloud databases and apps to a data warehouse, such as BigQuery or Amazon Redshift, for analytics.

Year founded
2014
Company size
1 - 10

Blendo

Blendo is a self-serving integration-as-a-service platform. It enables you to collect and sync your data using any data warehouse. Such data warehouses can be sourced from a variety of departments (e.g., sales, marketing, customer support, product, etc). Blendo also emphasizes the speed with which you can build a full data infrastructure that is fresh and aligned with the rest of the data in your company.
If you’re interested in Blendo, but want to be certain before you make the purchase, we’ve compiled a list of platforms similar to Blendo to help you compare your options.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Blendo doesn’t provide any pricing information on their site, so you will need to contact the company for a quote. There is a 14-day free trial offered.

Integrations

Pros

  • Easy to use
  • Helpful customer support
  • No engineer assistance needed

Cons

  • Sometimes pipelines need some maintenance
  • Not as flexible to change parameters for integrations after the initial setup
  • Doesn’t offer as many database connections as some competitors
  • Importing data the first time can take a while

Alternatives

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