Geckoboard alternatives for marketing teams

Looking for the top competitors of the Geckoboard? We collected a list of alternatives to help you make the right decision in optimizing your marketing data flow efficiently.

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Easily build and display real-time dashboards for business so your team can see the metrics that matter. Connect your data sources without coding.

Website:
http://geckoboard.com
Year founded::
2010
Company size:

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Geckoboard is a dashboard that functions in real-time, providing you with all your essential performance metrics. Geckboard’s dashboard offers you a simple way to communicate key metric developments with your team. With over 60 data sources available, and feature-rich visualization options, you can easily share data with members of your team. Moreover, you can distribute data through multiple channels, including monitors, browser tabs, and mobile phones.

Use Cases

Pricing

Pricing starts at $28 per month when billed annually for the Starter Plan and goes up to $219 per month for the Team Plus Plan. An Enterprise Plan is also available that offers custom pricing.

Integrations

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Geckoboard in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

Get a demo

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Get a tour around the product from the Improvado team

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What is Grow? Grow is a BI tool that lets users aggregate their business data from many different data sources for real-time analysis.

Year founded:
2014
Company size:
50 - 200

Grow

What is Grow? Grow is a BI tool that lets users aggregate their business data from many different data sources for real-time analysis.

https://www.grow.com/
Year founded
2014
Company size
50 - 200

Grow

Grow is a business intelligence platform that doesn’t require users to have advanced coding skills. Despite its simplicity, Grow enables teams within organizations to make data-driven strategic decisions. Through the interplay of data warehousing, ETL, and visualization, organizations using Grow can access and explore their data to obtain novel insights.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Pricing for Grow is on a custom basis, so you will have to contact the company to get any pricing details.

Integrations

Pros

  • Data can be viewed in real time
  • Boasts more than 150 integrations

Cons

  • Slight learning curve if you aren’t familiar with SQL
  • Data isn’t that granular
  • Platform can be buggy or slow at times

Alternatives

What is Databox? Databox pulls all of your data from various sources into a single destination, allowing you to track performance and explore insights in real-time.

Year founded:
Company size:

Data Box

What is Databox? Databox pulls all of your data from various sources into a single destination, allowing you to track performance and explore insights in real-time.

https://databox.com/
Year founded
Company size

Data Box

Who should use Databox?

Databox is designed to be used by businesses both small and large, but some find that it can be challenging to connect al external data sources. Users can connect to several limited data sources, including the basic ones like Google Analytics, Adwords, Facebook Ads, and Salesforce, as well as import data from their own databases. The platform provides users with a single dashboard that displays KPIs and can generate reports but does not integrate with visualization platforms.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Databox offers a wide range of plans, including a free plan and agency pricing. The free plan is very limited in what’s offered.

Integrations

Pros

  • Customizable dashboards
  • Visualization tools are typically easy to set up
  • Variety of templates available

Cons

  • Lacks a wide amount of functionality in some areas
  • Difficult to customize metrics. Unable to set custom date ranges.
  • Limited number of client accounts
  • Custom queries not offered with free and basic plans
  • Can be challenging to connect all external data sources

Alternatives

What is Cyfe? Cyfe boasts that it’s an “all-in-one online business dashboard” that makes it easy for businesses to monitor and analyze all of their data in a single, organized space. The platform lets you connect and pull from a variety of sources through both pre-built and custom widgets.

Year founded:
2012
Company size:
1 - 10

Cyfe

What is Cyfe? Cyfe boasts that it’s an “all-in-one online business dashboard” that makes it easy for businesses to monitor and analyze all of their data in a single, organized space. The platform lets you connect and pull from a variety of sources through both pre-built and custom widgets.

https://www.cyfe.com/
Year founded
2012
Company size
1 - 10

Cyfe

Cyfe is a cloud-based, all-in-one application that helps users monitor and visualize a wide range of business intelligence data (social media analytics, sales reports, support, etc.) from one dashboard. It provides prebuilt, customizable dashboard templates and widgets to help users pull data from well-known data services, like Google, Salesforce, Facebook, Zendesk, and more.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing for Cyfe starts at a free plan with just 2 dashboards and 1 user. Each plan varies based on number of dashboards and users.

Integrations

Pros

  • Pulls all business data into a single dashboard
  • Integrates with many popular business platforms, such as PayPal, Quickbooks, and MailChimp
  • Good real-time tracking system
  • Easy-to-use

Cons

  • Doesn’t offer as many integrations as some competitors
  • Widgets can’t be customized
  • The platform is sometimes slow with connecting to data sources
  • Some occasional glitches with widgets
  • Changing the size and position of widgets can be difficult

Alternatives

What is Whatagraph? Whatagraph aims to automate the marketing performance reporting process by gathering data from numerous marketing channels and presenting that data as infographic reports. These reports can also be shared with your team or clients.

Year founded:
2015
Company size:
10 - 50

Whatagraph

What is Whatagraph? Whatagraph aims to automate the marketing performance reporting process by gathering data from numerous marketing channels and presenting that data as infographic reports. These reports can also be shared with your team or clients.

https://whatagraph.com/
Year founded
2015
Company size
10 - 50

Whatagraph

Whatagraph is a cloud-based service focused on helping businesses generate and automate marketing reports from multiple data sources. Its core strength lies in its visual capabilities. The platform allows users to style reports using brand colors, logos, etc., and also allows generated reports to be delivered automatically with a predefined frequency.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing for Whatagraph starts at $99 per month for the Professional plan. The company also offers a 7-day free trial.

Integrations

Pros

  • Great customer service
  • Easy to use platform
  • Customizable visual reports you can share
  • Automated report delivery

Cons

  • May be a bit pricey for smaller businesses
  • Doesn’t offer as many integrations as some competitors
  • No Tableau, Looker, or Zapier integrations
  • Can take a while to show historical data
  • Website speed could use some improvement
  • Data sources aren’t very deep or granular

Alternatives

What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

Year founded:
2001
Company size:
50 - 200

Klipfolio

What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

https://www.klipfolio.com/
Year founded
2001
Company size
50 - 200

Klipfolio

Klipfolio is a cloud-based tool that allows you to visualize your data using a dashboarding tool. As a simple (yet extensive) dashboard tool, it allows you to link marketing and sales data sources using API integrations. As such, Klipfolio transforms and projects your data in a way that is easy to understand, track, and relate to your KPIs. Additionally, using their real-time feature, you can view data over time, allowing you to make historical comparisons to assess your business’ progress.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Klipfolio provides several different plans for businesses and agencies. The company also offers an option of choosing an annual plan and get the first 3 months free.

Integrations

Pros

  • Integrates with more than 100 integrates with 145 tools
  • Customization, including data sources, dashboards, and visualizations
  • Library of pre-built visualizations and dashboards

Cons

  • Steep learning curve to fully utilize the many features
  • Dashboard and reports can sometimes take a while to load
  • Technical knowledge may be needed for beyond pre-built options

Alternatives

What is Domo? Domo is software that specializes in data visualization and business intelligence. ‍

Year founded:
2010
Company size:
500 - 1,000

Domo

What is Domo? Domo is software that specializes in data visualization and business intelligence. ‍

https://www.domo.com/
Year founded
2010
Company size
500 - 1,000

Domo

Who should use Domo?

Domo is best for C-level executives at enterprise companies looking for a company-wide (non-marketing specific) BI tool to create executive level dashboards.

The important thing to note is that it is not specifically focused on marketing data, just business data in general. That means, it's capacity is vast when it comes to business intelligence and executive dashboards company-wide, but may not be the best pick for aggregating and visualizing marketing data specifically, because marketing integrations are limited, the connectors don't run as deeply and the tool overall may be too expensive for just the marketing team's use.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Pricing is offered on an annual subscription basis, and depends upon the number of users that need access. The company does offer a 30 day free trial.

Integrations

Pros

  • Offers more than 500 connectors across Finance, HR, IT, Operations, Sales and Marketing.
  • Ability to view real-time data in one dashboard
  • Don't need to get IT department involved in implementation

Cons

  • Not focused specifically on marketing, so marketing integrations are limiting
  • Domo is completely cloud-based which may be a drawback if you have most of your data on-site.
  • You have to view your data on the Domo dashboard, you can't export it, save it as a file, or view it on the BI tool of your choice.
  • Domo is fairly secretive about their pricing and is cost prohibitive for many businesses.
  • Lack of improvement. There hasn’t been a major refresh of the platform in years, or much product innovation to speak of.
  • Requires tons of professional services to get up and running
  • Customer support is sub-par - there are fees associated with all of the customer service trainings and onboardings
  • No database provided with the software package, you need a separate budget allocation for that

Alternatives

What is Tapclicks? Tapclicks is a marketing analytics tool that offers marketers and agencies an all-in-one, cloud-based platform for management, reporting, and analytics.

Year founded:
2009
Company size:
50 - 200

Tapclicks

What is Tapclicks? Tapclicks is a marketing analytics tool that offers marketers and agencies an all-in-one, cloud-based platform for management, reporting, and analytics.

https://www.tapclicks.com/
Year founded
2009
Company size
50 - 200

Tapclicks

Who should use Tapclicks?

Tapclicks lets you export and schedule automatic reports into Excel, PDF, Email, PowerPoint, and Word. The platform offers pre-built visualizations and a library of widgets you can setup to help answer business questions. The tool is useful if you have many reports you need to automate for clients.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Tapclicks certainly isn’t the cheapest option, starting at $499 per month for its Basic plan. You can try a demo version of the platform or take advantage of a 14-day free trial first before diving in.

Integrations

Pros

  • Numerous data sources
  • Variety of visualization options

Cons

  • There are a lot of features that aren't very intuitive to use.
  • ‍There are some features in reporting that can be a little buggy.
  • Some of the field customizations are a bit limited.

Alternatives

What is Chartio? Chartio is a cloud-based business intelligence platform that helps manage day-to-day business operations, as well as track marketing efforts.

Year founded:
2010
Company size:
50 - 200

Chartio

What is Chartio? Chartio is a cloud-based business intelligence platform that helps manage day-to-day business operations, as well as track marketing efforts.

https://chartio.com/
Year founded
2010
Company size
50 - 200

Chartio

Who should use Chartio?

The software provides business owners, product teams, data analysts, and marketers with helpful organizational tools. Chartio offers a central dashboard and functions for data exploration with the ability to present data from multiple sources in a variety of charts. The main fault with Chartio, however, is that is some users may be faced with a steep learning curve, particularly if they are new to business intelligence or don’t have any knowledge of SQL.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Chartio does custom pricing. You can contact the company for a quote.

Integrations

Pros

  • Can handle complex queries
  • Ability to write SQL
  • Displays data in colorful, simple charts

Cons

  • The user interface can be difficult to learn.
  • It’s known for being expensive.
  • Some charts may require knowledge of SQL
  • Types of charts are limited

Alternatives

Xplenty is another ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

Year founded:
2012
Company size:
10 - 50
No items found.

Xplenty

Xplenty is another ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

https://www.xplenty.com/
Year founded
2012
Company size
10 - 50

Xplenty

Xplenty is an ETL platform that doesn’t require any coding or deployment. It enables organizations to implement, process, and prepare data for cloud analytics. With no coding skills necessary to use this platform, Xplenty is an easy-to-use and scalable platform. As such, it allows businesses to quickly access the opportunities enabled by big data without having to purchase software, hardware, and other tools. Widely spread in industries such as retail, hospitality, and advertising, Xplenty allows businesses to benefit from rapid connectivity to big data centers. Thus, businesses using Xplenty can carry out processes such as preparing data flows and scheduling assignments seamlessly.

Company rating
4.4
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Use Cases

Pricing

Integrations

Pros

  • Easy to navigate graphical user interface
  • The software is segregated into multiple useful segments which include:
  • Dashboard
  • Expression editor
  • Schema
  • Reporting tool

Cons

  • Users would benefit from a nested API capability if included in the software.
  • Error messages are not always descriptive enough.
  • Incremental data transfer can be a challenge

Alternatives

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