Looking for the top competitors of the Geckoboard? We collected a list of alternatives to help you make the right decision in optimizing your marketing data flow efficiently.
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Geckoboard
Easily build and display real-time dashboards for business so your team can see the metrics that matter. Connect your data sources without coding.
Website:
Year founded::
2010
Company size:
Geckoboard is a dashboard that functions in real-time, providing you with all your essential performance metrics. Geckboard’s dashboard offers you a simple way to communicate key metric developments with your team. With over 60 data sources available, and feature-rich visualization options, you can easily share data with members of your team. Moreover, you can distribute data through multiple channels, including monitors, browser tabs, and mobile phones.
Use Cases
Pricing
Pricing starts at $28 per month when billed annually for the Starter Plan and goes up to $219 per month for the Team Plus Plan. An Enterprise Plan is also available that offers custom pricing.
Integrations
Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Top 10 Alternatives to Geckoboard in 2021
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Automate omnichannel marketing reporting with Improvado
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Improvado Pricing
Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado Integrations
Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
Alex C
CEO at PenPath
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
Read the case study
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Grow
What is Grow? Grow is a BI tool that lets users aggregate their business data from many different data sources for real-time analysis.
Grow is a business intelligence platform that doesn’t require users to have advanced coding skills. Despite its simplicity, Grow enables teams within organizations to make data-driven strategic decisions. Through the interplay of data warehousing, ETL, and visualization, organizations using Grow can access and explore their data to obtain novel insights.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5
Use Cases
Pricing
Pricing for Grow is on a custom basis, so you will have to contact the company to get any pricing details.
Integrations
Pros
Data can be viewed in real time
Boasts more than 150 integrations
Cons
Slight learning curve if you aren’t familiar with SQL
Data isn’t that granular
Platform can be buggy or slow at times
Alternatives
Data Box
What is Databox? Databox pulls all of your data from various sources into a single destination, allowing you to track performance and explore insights in real-time.
What is Databox? Databox pulls all of your data from various sources into a single destination, allowing you to track performance and explore insights in real-time.
Databox is designed to be used by businesses both small and large, but some find that it can be challenging to connect al external data sources. Users can connect to several limited data sources, including the basic ones like Google Analytics, Adwords, Facebook Ads, and Salesforce, as well as import data from their own databases. The platform provides users with a single dashboard that displays KPIs and can generate reports but does not integrate with visualization platforms.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Databox offers a wide range of plans, including a free plan and agency pricing. The free plan is very limited in what’s offered.
Integrations
Pros
Customizable dashboards
Visualization tools are typically easy to set up
Variety of templates available
Cons
Lacks a wide amount of functionality in some areas
Difficult to customize metrics. Unable to set custom date ranges.
Limited number of client accounts
Custom queries not offered with free and basic plans
Can be challenging to connect all external data sources
Alternatives
Cyfe
What is Cyfe? Cyfe boasts that it’s an “all-in-one online business dashboard” that makes it easy for businesses to monitor and analyze all of their data in a single, organized space. The platform lets you connect and pull from a variety of sources through both pre-built and custom widgets.
What is Cyfe? Cyfe boasts that it’s an “all-in-one online business dashboard” that makes it easy for businesses to monitor and analyze all of their data in a single, organized space. The platform lets you connect and pull from a variety of sources through both pre-built and custom widgets.
Cyfe is a cloud-based, all-in-one application that helps users monitor and visualize a wide range of business intelligence data (social media analytics, sales reports, support, etc.) from one dashboard. It provides prebuilt, customizable dashboard templates and widgets to help users pull data from well-known data services, like Google, Salesforce, Facebook, Zendesk, and more.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Pricing for Cyfe starts at a free plan with just 2 dashboards and 1 user. Each plan varies based on number of dashboards and users.
Integrations
Pros
Pulls all business data into a single dashboard
Integrates with many popular business platforms, such as PayPal, Quickbooks, and MailChimp
Good real-time tracking system
Easy-to-use
Cons
Doesn’t offer as many integrations as some competitors
Widgets can’t be customized
The platform is sometimes slow with connecting to data sources
Some occasional glitches with widgets
Changing the size and position of widgets can be difficult
Alternatives
Whatagraph
What is Whatagraph? Whatagraph aims to automate the marketing performance reporting process by gathering data from numerous marketing channels and presenting that data as infographic reports. These reports can also be shared with your team or clients.
What is Whatagraph? Whatagraph aims to automate the marketing performance reporting process by gathering data from numerous marketing channels and presenting that data as infographic reports. These reports can also be shared with your team or clients.
Whatagraph is a cloud-based service focused on helping businesses generate and automate marketing reports from multiple data sources. Its core strength lies in its visual capabilities. The platform allows users to style reports using brand colors, logos, etc., and also allows generated reports to be delivered automatically with a predefined frequency.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Pricing for Whatagraph starts at $99 per month for the Professional plan. The company also offers a 7-day free trial.
Integrations
Pros
Great customer service
Easy to use platform
Customizable visual reports you can share
Automated report delivery
Cons
May be a bit pricey for smaller businesses
Doesn’t offer as many integrations as some competitors
No Tableau, Looker, or Zapier integrations
Can take a while to show historical data
Website speed could use some improvement
Data sources aren’t very deep or granular
Alternatives
Klipfolio
What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.
What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.
Klipfolio is a cloud-based tool that allows you to visualize your data using a dashboarding tool. As a simple (yet extensive) dashboard tool, it allows you to link marketing and sales data sources using API integrations. As such, Klipfolio transforms and projects your data in a way that is easy to understand, track, and relate to your KPIs. Additionally, using their real-time feature, you can view data over time, allowing you to make historical comparisons to assess your business’ progress.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5
Use Cases
Pricing
Klipfolio provides several different plans for businesses and agencies. The company also offers an option of choosing an annual plan and get the first 3 months free.
Integrations
Pros
Integrates with more than 100 integrates with 145 tools
Customization, including data sources, dashboards, and visualizations
Library of pre-built visualizations and dashboards
Cons
Steep learning curve to fully utilize the many features
Dashboard and reports can sometimes take a while to load
Technical knowledge may be needed for beyond pre-built options
Alternatives
Domo
What is Domo? Domo is software that specializes in data visualization and business intelligence.
Domo is best for C-level executives at enterprise companies looking for a company-wide (non-marketing specific) BI tool to create executive level dashboards.
The important thing to note is that it is not specifically focused on marketing data, just business data in general. That means, it's capacity is vast when it comes to business intelligence and executive dashboards company-wide, but may not be the best pick for aggregating and visualizing marketing data specifically, because marketing integrations are limited, the connectors don't run as deeply and the tool overall may be too expensive for just the marketing team's use.
Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5
Use Cases
Pricing
Pricing is offered on an annual subscription basis, and depends upon the number of users that need access. The company does offer a 30 day free trial.
Integrations
Pros
Offers more than 500 connectors across Finance, HR, IT, Operations, Sales and Marketing.
Ability to view real-time data in one dashboard
Don't need to get IT department involved in implementation
Cons
Not focused specifically on marketing, so marketing integrations are limiting
Domo is completely cloud-based which may be a drawback if you have most of your data on-site.
You have to view your data on the Domo dashboard, you can't export it, save it as a file, or view it on the BI tool of your choice.
Domo is fairly secretive about their pricing and is cost prohibitive for many businesses.
Lack of improvement. There hasn’t been a major refresh of the platform in years, or much product innovation to speak of.
Requires tons of professional services to get up and running
Customer support is sub-par - there are fees associated with all of the customer service trainings and onboardings
No database provided with the software package, you need a separate budget allocation for that
Alternatives
Tapclicks
What is Tapclicks? Tapclicks is a marketing analytics tool that offers marketers and agencies an all-in-one, cloud-based platform for management, reporting, and analytics.
What is Tapclicks? Tapclicks is a marketing analytics tool that offers marketers and agencies an all-in-one, cloud-based platform for management, reporting, and analytics.
Tapclicks lets you export and schedule automatic reports into Excel, PDF, Email, PowerPoint, and Word. The platform offers pre-built visualizations and a library of widgets you can setup to help answer business questions. The tool is useful if you have many reports you need to automate for clients.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5
Use Cases
Pricing
Tapclicks certainly isn’t the cheapest option, starting at $499 per month for its Basic plan. You can try a demo version of the platform or take advantage of a 14-day free trial first before diving in.
Integrations
Pros
Numerous data sources
Variety of visualization options
Cons
There are a lot of features that aren't very intuitive to use.
There are some features in reporting that can be a little buggy.
Some of the field customizations are a bit limited.
Alternatives
Chartio
What is Chartio? Chartio is a cloud-based business intelligence platform that helps manage day-to-day business operations, as well as track marketing efforts.
What is Chartio? Chartio is a cloud-based business intelligence platform that helps manage day-to-day business operations, as well as track marketing efforts.
The software provides business owners, product teams, data analysts, and marketers with helpful organizational tools. Chartio offers a central dashboard and functions for data exploration with the ability to present data from multiple sources in a variety of charts. The main fault with Chartio, however, is that is some users may be faced with a steep learning curve, particularly if they are new to business intelligence or don’t have any knowledge of SQL.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5
Use Cases
Pricing
Chartio does custom pricing. You can contact the company for a quote.
Integrations
Pros
Can handle complex queries
Ability to write SQL
Displays data in colorful, simple charts
Cons
The user interface can be difficult to learn.
It’s known for being expensive.
Some charts may require knowledge of SQL
Types of charts are limited
Alternatives
Integrate.io (ex Xplenty)
Integrate.io (ex Xplenty) is an ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.
Integrate.io (ex Xplenty) is an ETL marketing tool. It’s marketing platform allows you to integrate, process and prepare data for analytics on the cloud.
Formerly known as Xplenty, Integrate.io is an ETL and ELT platform that lets users build automated pipelines that transform business data into actionable insights in real-time and at scale.
The platform offers integration to over 100 data sources alongside 200+ transformation options, making it easy for users to push analysis-ready data into their required destinations for reporting, analytics, and attribution.
One interesting component of its ETL infrastructure is the reverse ETL tool. This allows users to pull data from warehouses into business platforms like CRMs, marketing automation tools, and analytics platforms for easy activation. The platform also allows users to schedule their pipeline and monitor changes throughout the integration process.
Integrate.io's ELT solution allows users to leverage data replication for unifying data streams into one destination. It offers auto-schema mapping functionalities, which you can use to consistently maintain clean column, row, and table updates.
Company rating
4.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
4.5
out of
5
Use Cases
Marketing teams can use Integrate.io for a wide range of use cases. Some examples include:
Data warehousing: Integrate.io can consolidate data from multiple sources, such as Google Analytics, Salesforce, and Marketo, into a single data warehouse for easier analysis.
ETL (Extract, Transform, Load): Integrate.io simplifies the ETL process by providing a user-friendly interface to connect various data sources, transform the data to the desired format, and load it into a database or data warehouse. Customers note that the tool doesn't support some advanced data management features, which can be critical for companies with big data usage.
Data cleansing: Integrate.io allows users to cleanse data before it is analyzed, ensuring it is accurate and reliable.
Data migration: Integrate.io can migrate data between different systems, such as moving data from an on-premises database to a cloud-based system.
Pricing
Integrate.io provides a range of pricing plans starting from $15,000 a year. These plans are based on the number of data connectors, monthly data processed, scheduling frequency, and other criteria. A free trial is included so customers can explore the features and services available before committing to a plan.
Furthermore, Integrate.io offers a custom Enterprise plan designed to fulfill particular requirements.
Integrations
Integrate.io natively integrates with 150+ platforms for marketing, sales, customer success, and development teams.
The platform also offers a REST API to connect any database, file storage, or external HTTPS/SOAP service. Furthermore, if you need a custom integration built, Integrate.io allows you to send a direct request.
However, customers complain about a large number of issues that arise during the data extraction process, which is especially true for companies processing large volumes of data. Customers mention latency in data connectors, that API limits are very quickly achieved, and how they were charged for a connector that failed to integrate much-needed data. All in all, data extraction shortcomings may come in the way of scalability.
Pros
Cons
Alternatives
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