The brand wants to “attribute” a weight to each specific action and channel that are part of the customer journey. Is a way to understand what generated a specific “conversion” (it can be an order, or a submitted form) among all the interactions of the Customer/Visitor with the Brand properties.
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For example a customer clicks on several ads, he/she does many access to the website, and after 2 weeks he/she place an order (conversion): Attribution give the possibility to the brand to assign a “point” to each event that happened over the time. For example is more important the 1st click on the 1st ads on the 1st day, or is more important the newsletter that the customer received that convinced he/she to place the order?
In order to do that we need two JOIN / MATCHING:
In addition to that an “attribution model” has to be created, with specific business logic, in order to assign different points to each of these events.
For example a customer clicks on several ads, he/she does many access to the website, and after 2 weeks he/she place an order (conversion): Attribution give the possibility to the brand to assign a “point” to each event that happened over the time. For example is more important the 1st click on the 1st ads on the 1st day, or is more important the newsletter that the customer received that convinced he/she to place the order?
In order to do that we need two JOIN / MATCHING:
In addition to that an “attribution model” has to be created, with specific business logic, in order to assign different points to each of these events.
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Improvado does a great job at allowing for the flexibility of variable output demands.
The entire team from start to finish has been great to work with and they address problems quickly and effectively.
Improvado does a great job of allowing for the flexibility of variable
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
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