Use case

B2B Attribution

The brand wants to “attribute” a weight to each specific action and channel that are part of the customer journey. Is a way to understand what generated a specific “conversion” (it can be an order, or a submitted form) among all the interactions of the Customer/Visitor with the Brand properties.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

For example a customer clicks on several ads, he/she does many access to the website, and after 2 weeks he/she place an order (conversion): Attribution give the possibility to the brand to assign a “point” to each event that happened over the time. For example is more important the 1st click on the 1st ads on the 1st day, or is more important the newsletter that the customer received that convinced he/she to place the order?

In order to do that we need two JOIN / MATCHING:

  1. Advertising to Web/Analytics/CRM based on UTM parameters
  2. CustomerID/email with the revenues stored into CRM/eCommerce


In addition to that an “attribution model” has to be created, with specific business logic, in order to assign different points to each of these events.

Ingredients

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.

For example a customer clicks on several ads, he/she does many access to the website, and after 2 weeks he/she place an order (conversion): Attribution give the possibility to the brand to assign a “point” to each event that happened over the time. For example is more important the 1st click on the 1st ads on the 1st day, or is more important the newsletter that the customer received that convinced he/she to place the order?

In order to do that we need two JOIN / MATCHING:

  1. Advertising to Web/Analytics/CRM based on UTM parameters
  2. CustomerID/email with the revenues stored into CRM/eCommerce


In addition to that an “attribution model” has to be created, with specific business logic, in order to assign different points to each of these events.

Heading
Heading
No items found.

For example a customer clicks on several ads, he/she does many access to the website, and after 2 weeks he/she place an order (conversion): Attribution give the possibility to the brand to assign a “point” to each event that happened over the time. For example is more important the 1st click on the 1st ads on the 1st day, or is more important the newsletter that the customer received that convinced he/she to place the order?

In order to do that we need two JOIN / MATCHING:

  1. Advertising to Web/Analytics/CRM based on UTM parameters
  2. CustomerID/email with the revenues stored into CRM/eCommerce


In addition to that an “attribution model” has to be created, with specific business logic, in order to assign different points to each of these events.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
No items found.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
No items found.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
No items found.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
No items found.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
No items found.

Let's talk

Have questions about our products, support services, or anything else? Let us know and we'll get back to you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Scott H
President
Scott H
President

Improvado does a great job at allowing for the flexibility of variable output demands.

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Read the case study

Improvado does a great job of allowing for the flexibility of variable

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms