Add-On

Omnichannel analytics suite to empower decision-making

The Marketing Common Data Model (MCDM) is a full-fledged marketing analytics suite. It extracts, normalizes, and transforms raw data into insights to visualize them in pre-built cross-channel dashboard.

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Automated cross-channel normalization
No engineering required
No learning curve
Enterprise SLA
Add-On

Improvado - Marketing Common Data Model

With marketing common data model (MCDM) you can standardize all your marketing data, regardless of source, to make it equally useful across the enterprise.

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Automated cross-channel normalization
No engineering required
No learning curve
Enterprise SLA

Stop wasting resources on manual data harmonization

Fragmented naming conventions

Every marketing platform refers to the same metric differently. Hence, marketers align naming conventions manually to get a holistic picture of their marketing performance.

A multitude of data sources

The more marketing platforms you use, the more data you have to unify. Keeping an eye on each metric’s name and mapping all sources is a real pain in the neck when done manually.

A poor synergy between tools

When using marketing tools that don’t talk to each other, you waste hours trying to figure out what’s working and what’s not. Marketing analytics don’t deliver the required results without a common language for your metrics.

Actionable cross-channel marketing data

Marketing and sales platforms refer to the same metric differently. MCDM aligns disparate naming conventions to provide you with transparent, dashboard-ready data.

Jumpstart your analytics within hours

MCDM is an out-of-the-box solution that can be applied to your data in hours. Integrate Improvado with your ad platforms and get normalized data the next day.

Be the true owner of your marketing insights

MCDM doesn't hold your data hostage. You can blend MCDM's normalized insights with any other data in your own data warehouse and add new channels in a few clicks.

Query analysis-ready data to get the right answers

The omnichannel dashboard for a 360-degree view of your marketing efforts

Operationalize your metrics
MCDM comes with a pre-built cross-channel Data Studio dashboard that shows plenty of details, such as breakdowns by geo, age, devices types, etc.
Track campaign performance
The dashboard shows breakdowns by particular metrics across channels, campaigns, ads, and adsets. Filter accounts and channels for granular visualizations.
Adjust the dashboard to your needs
MCDM dashboard is fully customizable. You can change metrics, channels, modify charts, etc. Our Professional Services team can tailor the dashboard any way you need.
Campaign Entity

Info about Campaign - ID/Name, Budget, Start/End dates, Status, etc.

Adset Entity

Info about Ad Sets - ID/Name, Targeting, Strategy, etc.

Ads Entity

Info about Ads - ID/Name, URL, etc

Creative Entity

Info about Creatives - URL, Type, Text, Size, Preview URL, etc.

Basic Performance

Daily performance at Creative level - Impressions, Clicks, Conversions, Spend, Shares, Commens, Video Views, etc.

Device performance

Same as Basic performance, broken down by Device

Gender performance

Same as Basic performance, broken down by Gender

Age performance

Same as Basic performance, broke down by Age

Geo performance

Same as Basic performance, broke down by Geo

Get from data to insights with Improvado

Gain actionable insights and make informed marketing decisions with Improvado.

Data normalization for marketing specialists of all kinds

Brands and agencies

Companies that track cross-channel marketing performance

Users who need an organized data view

Austin W
Google, Bing, & Facebook Advertising Expert

I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado.

Lee B.

I like the flexibility of their team/ customization. We're using Improvado for omnichannel campaigns, we needed data in one place at costs that made sense. It works for those data visualization needs.

Ryan Booth
COO at Chacka Marketing

Eliminated 90% of manual reporting hours per week.

DataPrep empowers marketers with new possibilities

Spreadsheet-like UI

Use pre-built or create your own transformation recipes to accelerate data harmonization. Apply a single recipe to all new accounts instead of executing the same SQL queries hundreds of times.

Transformation recipes

Use pre-built or create your own transformation recipes to accelerate data harmonization. Apply a single recipe to all new accounts instead of executing the same SQL queries hundreds of times.

Decision trees

Improvado’s decision trees help you enrich your dataset with new sources faster and optimize data for a better analysis outcome.

Clustering

Find non-obvious, related data groups to automate the process of identifying and measuring similarities within a dataset. With segmented data, you can identify previously overlooked insights.

Contact our sales team

Companies like Havas, Dialect are starting with Improvado.io automated marketing data pipeline to empower their teams to be data-driven every day. Let us show you what Improvado.io can do for you.
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Hey, I'm Brian Russel 😁
"Improvado is a solution that swiftly moves your reporting from PowerPoint and Excel to real-time dashboards — stops you from digging a hole with a spoon. It centralizes all marketing data in one place and goes far beyond paid channels.

With Improvado, we track various custom metrics such as CAC and specific metrics over certain channels instead of typical bounce rate and default sales metrics"
Brian Russel
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Director of Operations at Function Growth

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