The Marketing Common Data Model (MCDM) is a full-fledged marketing analytics suite. It extracts, normalizes, and transforms raw data into insights to visualize them in pre-built cross-channel dashboard.
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Marketing and sales platforms refer to the same metric differently. MCDM aligns disparate naming conventions to provide you with transparent, dashboard-ready data.
MCDM is an out-of-the-box solution that can be applied to your data in hours. Integrate Improvado with your ad platforms and get normalized data the next day.
MCDM doesn't hold your data hostage. You can blend MCDM's normalized insights with any other data in your own data warehouse and add new channels in a few clicks.
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Info about Campaign - ID/Name, Budget, Start/End dates, Status, etc.
Info about Ad Sets - ID/Name, Targeting, Strategy, etc.
Info about Ads - ID/Name, URL, etc
Info about Creatives - URL, Type, Text, Size, Preview URL, etc.
Daily performance at Creative level - Impressions, Clicks, Conversions, Spend, Shares, Commens, Video Views, etc.
Same as Basic performance, broken down by Device
Same as Basic performance, broken down by Gender
Same as Basic performance, broke down by Age
Same as Basic performance, broke down by Geo
Use pre-built or create your own transformation recipes to accelerate data harmonization. Apply a single recipe to all new accounts instead of executing the same SQL queries hundreds of times.
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Use pre-built or create your own transformation recipes to accelerate data harmonization. Apply a single recipe to all new accounts instead of executing the same SQL queries hundreds of times.
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Improvado’s decision trees help you enrich your dataset with new sources faster and optimize data for a better analysis outcome.
Find non-obvious, related data groups to automate the process of identifying and measuring similarities within a dataset. With segmented data, you can identify previously overlooked insights.
"Improvado is a solution that swiftly moves your reporting from PowerPoint and Excel to real-time dashboards — stops you from digging a hole with a spoon. It centralizes all marketing data in one place and goes far beyond paid channels.
With Improvado, we track various custom metrics such as CAC and specific metrics over certain channels instead of typical bounce rate and default sales metrics"
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