Add-On

Omnichannel analytics suite to empower decision-making

Unify disparate naming conventions and get analysis-ready data in no time with the Marketing Common Data Model (MCDM) framework.

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Automated cross-channel normalization
No engineering required
No learning curve
Enterprise SLA
Add-On

Improvado - Marketing Common Data Model

With marketing common data model (MCDM) you can standardize all your marketing data, regardless of source, to make it equally useful across the enterprise.

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Automated cross-channel normalization
No engineering required
No learning curve
Enterprise SLA

Stop wasting resources on manual data harmonization

Fragmented naming conventions

Every marketing platform refers to the same metric differently. Hence, marketers align naming conventions manually to get a holistic picture of their marketing performance.

A multitude of data sources

The more marketing platforms you use, the more data you have to unify. Keeping an eye on each metric’s name and mapping all sources is a real pain in the neck when done manually.

A poor synergy between tools

When using marketing tools that don’t talk to each other, you waste hours trying to figure out what’s working and what’s not. Marketing analytics don’t deliver the required results without a common language for your metrics.

Automated data mapping

Focus on marketing analytics instead of matching tens of fields for different data sources. MCDM delivers 100% accurate data right to your storage.

Name your metrics

Get unified metrics across all your marketing channels to build a granular picture of your marketing performance. Gather standardized insights based on metrics like age, gender, geo, and more.

Uncover valuable insights

Improvado’s MCDM allows you to focus on cross-channel analytics and omnichannel attribution instead of data aggregation and preparation.

Deeper data exploration with the Marketing Common Data Model

Make your raw data speak the language of revenue

Get actionable insights out of your raw data without losing focus on your main tasks. Make informed decisions from your marketing dashboards.

Automate Cross-Channel Analytics at the Deepest Level of Granularity

Normalize marketing data across all your Social Ads platforms and get meaningful dashboards instantly.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
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Campaign Entity

Info about Campaign - ID/Name, Budget, Start/End dates, Status, etc.

Adset Entity

Info about Ad Sets - ID/Name, Targeting, Strategy, etc.

Ads Entity

Info about Ads - ID/Name, URL, etc

Creative Entity

Info about Creatives - URL, Type, Text, Size, Preview URL, etc.

Basic Performance

Daily performance at Creative level - Impressions, Clicks, Conversions, Spend, Shares, Commens, Video Views, etc.

Device performance

Same as Basic performance, broken down by Device

Gender performance

Same as Basic performance, broken down by Gender

Age performance

Same as Basic performance, broke down by Age

Geo performance

Same as Basic performance, broke down by Geo

Data normalization for marketing specialists of all kinds

Brands and agencies

Companies that track cross-channel marketing performance

Users who need an organized data view

Austin W
Google, Bing, & Facebook Advertising Expert

I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado.

Lee B.

I like the flexibility of their team/ customization. We're using Improvado for omnichannel campaigns, we needed data in one place at costs that made sense. It works for those data visualization needs.

Ryan Booth
COO at Chacka Marketing

Eliminated 90% of manual reporting hours per week.

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Companies like Havas, Dialect are starting with Improvado.io automated marketing data pipeline to empower their teams to be data-driven every day. Let us show you what Improvado.io can do for you.
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