With marketing common data model (MCDM) you can standardize all your marketing data, regardless of source, to make it equally useful across the enterprise.
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Build dashboards and get valuable business insights immediately after data extraction, without burning hours matching dimensions and metrics across all your marketing platforms. With Improvado MCDM, all your metrics are unified and ready to explore.
Improvado MCDM works as a pre-configured template for an automated cross-channel normalization across various data sources, which allows you to focus on data analysis, instead of data aggregation and preparation.
You don't need to lose dozens hours to the training, integration and implementation of new technology. Improvado MCDM is ready to use.
Improvado MCDM is a unified approach to data preparation and standartization, that works for most common marketing analytics use-cases, such as cross-channel analytics, multi-channel attribution, etc
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A marketing common data model defines how your marketing data are organized across your data providers, so you can build dashboards and get meaningful insights based on data sets from different data sources.
If your marketing data isn’t structured, you won’t be able to make sense of it, and you won’t make the right business decisions.
Use MCDM when:
Normalize marketing data across all your Social Ads platforms and get meaningful dashboards instantly.
Info about Campaign - ID/Name, Budget, Start/End dates, Status, etc.
Info about Ad Sets - ID/Name, Targeting, Strategy, etc.
Info about Ads - ID/Name, URL, etc
Info about Creatives - URL, Type, Text, Size, Preview URL, etc.
Daily performance at Creative level - Impressions, Clicks, Conversions, Spend, Shares, Commens, Video Views, etc.
Same as Basic performance, broken down by Device
Same as Basic performance, broken down by Gender
Same as Basic performance, broke down by Age
Same as Basic performance, broke down by Geo
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