Add-On

Improvado - Marketing Common Data Model

With Improvado marketing common data model (MCDM) you can standardize all your marketing data, regardless of source, to make it equally useful across the enterprise.

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Automated cross-channel normalization
No engineering required
No learning curve
Enterprise SLA
Add-On

Improvado - Marketing Common Data Model

With marketing common data model (MCDM) you can standardize all your marketing data, regardless of source, to make it equally useful across the enterprise.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Automated cross-channel normalization
No engineering required
No learning curve
Enterprise SLA

Benefits

Better insights — faster

Build dashboards and get valuable business insights immediately after data extraction, without burning hours matching dimensions and metrics across all your marketing platforms. With Improvado MCDM, all your metrics are unified and ready to explore.

Fully automated cross-channel normalization

Improvado MCDM works as a pre-configured template for an automated cross-channel normalization across various data sources, which allows you to focus on data analysis, instead of data aggregation and preparation.

No learning curve

You don't need to lose dozens hours to the training, integration and implementation of new technology. Improvado MCDM is ready to use.

Use Cases

Improvado MCDM is a unified approach to data preparation and standartization, that works for most common marketing analytics use-cases, such as cross-channel analytics, multi-channel attribution, etc

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When You Need MCDM

A marketing common data model defines how your marketing data are organized across your data providers, so you can build dashboards and get meaningful insights based on data sets from different data sources.

If your marketing data isn’t structured, you won’t be able to make sense of it, and you won’t make the right business decisions.

Use MCDM when:

  • You have various data sources;
  • You need the analysis-ready data on your hands, not manual work;
  • Your data is in different locations and formats, and must be combined to exist in only one;
  • Your data is unintelligible between platforms and databases across the enterprise;
  • Data that has long been siloed internally is to be taken into general or even public use.

Automate Cross-Channel Analytics For Social Ads With MCDM

Normalize marketing data across all your Social Ads platforms and get meaningful dashboards instantly.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
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Campaign Entity

Info about Campaign - ID/Name, Budget, Start/End dates, Status, etc.

Adset Entity

Info about Ad Sets - ID/Name, Targeting, Strategy, etc.

Ads Entity

Info about Ads - ID/Name, URL, etc

Creative Entity

Info about Creatives - URL, Type, Text, Size, Preview URL, etc.

Basic Performance

Daily performance at Creative level - Impressions, Clicks, Conversions, Spend, Shares, Commens, Video Views, etc.

Device performance

Same as Basic performance, broken down by Device

Gender performance

Same as Basic performance, broken down by Gender

Age performance

Same as Basic performance, broke down by Age

Geo performance

Same as Basic performance, broke down by Geo

Scott H
President
Scott H
President

Improvado does a great job at allowing for the flexibility of variable output demands.

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Read the case study

Improvado does a great job of allowing for the flexibility of variable

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

Get all your marketing data in one place

We're here to help with any questions
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Contact our sales team

Companies like Havas, Dialect are starting with Improvado.io automated marketing data pipeline to empower their teams to be data-driven every day. Let us show you what Improvado.io can do for you.
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