Unify disparate naming conventions and get analysis-ready data in no time with the Marketing Common Data Model (MCDM) framework.
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Every marketing platform refers to the same metric differently. Hence, marketers align naming conventions manually to get a holistic picture of their marketing performance.
The more marketing platforms you use, the more data you have to unify. Keeping an eye on each metric’s name and mapping all sources is a real pain in the neck when done manually.
When using marketing tools that don’t talk to each other, you waste hours trying to figure out what’s working and what’s not. Marketing analytics don’t deliver the required results without a common language for your metrics.
Focus on marketing analytics instead of matching tens of fields for different data sources. MCDM delivers 100% accurate data right to your storage.
Get unified metrics across all your marketing channels to build a granular picture of your marketing performance. Gather standardized insights based on metrics like age, gender, geo, and more.
Improvado’s MCDM allows you to focus on cross-channel analytics and omnichannel attribution instead of data aggregation and preparation.
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Normalize marketing data across all your Social Ads platforms and get meaningful dashboards instantly.
Info about Campaign - ID/Name, Budget, Start/End dates, Status, etc.
Info about Ad Sets - ID/Name, Targeting, Strategy, etc.
Info about Ads - ID/Name, URL, etc
Info about Creatives - URL, Type, Text, Size, Preview URL, etc.
Daily performance at Creative level - Impressions, Clicks, Conversions, Spend, Shares, Commens, Video Views, etc.
Same as Basic performance, broken down by Device
Same as Basic performance, broken down by Gender
Same as Basic performance, broke down by Age
Same as Basic performance, broke down by Geo
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"Improvado is a tool that will help you move on from PowerPoint and Excel to real-time dashboards and stop digging a hole with a spoon. It centralizes all marketing data in one place and goes far beyond paid channels.
With Improvado, we track various custom metrics such as CAC and specific metrics over certain channels instead of typical bounce rate and default sales metrics."
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