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If you're not putting your data through a preparation and transformation process, you're likely compromising your vision.
Use a customizable marketing common data model (MCDM) or execute reusable recipes to unify and transform data from almost any data source. Then, move it to your data warehouse or business intelligence tool, where it can fuel the dashboards that power your data insights.
Don’t waste time renaming and matching different dimensions and metrics across all your marketing platforms. With MCDM, all your metrics are unified and ready to explore.
Marketing common data model is a ready-to-use customizable template for the data preparation and unification on the fly.
The marketing common data model accelerates the speed at which your data is made available to your business and saves on the costly engineering resources that are traditionally required for complex data transformations.
300+ point-and-click functions allow you to perform the simple and complex transformations, discovery or data science preparation that your business needs.
Marketing teams and data analysts spend too much time cleaning data instead of analyzing it. Improvado Data Preparation provides a self-service, point-and-click tool to quickly identify errors and apply rules that you can easily reuse and share, even across massive data sets.
It’s a single solution for all your data-needs: extract marketing data and blend it with your internal datasets.
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