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If you're not putting your data through a preparation and transformation process, you're likely compromising your vision.
Use customizable marketing common data model or execute reusable recipes to unify and transform data from almost any data source, then pass into data warehouse or business intelligence destinations, where it can serve for the dashboards that power your data insights.
Don’t spend time renaming and matching different dimensions and metrics across all your marketing platforms. With MCDM all your metrics are unified and ready to explore.
Marketing common data model is a ready-to-use customizable template for the data preparation and unification on the fly.
Marketing common data model accelerates the speed at which the data is made available to your business, as well as saves costly engineering resources, which traditionally required for complex types of data transformations.
300+ point-and-click functions to perform anywhere from simple to complex transformations, discovery or data science preparation your business need.
Marketing teams and data analysts spend too much time cleaning data instead of analyzing it. Improvado Data Preparation provides a self-service, point-and-click tool to quickly identify errors and apply rules that you can easily reuse and share, even across massive data sets.
It’s a single solution for all your data-needs: extract marketing data and blend it with your internal datasets.
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