Data Transformation

Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.

Jeff Lee

Head of Community and Digital Strategy

Configure transformation pipelines in no time

Employ ready-made templates from marketing experts to
harmonize data that is now spread across social, email, display, and paid search.

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Build any custom transformations

Join, filter, group, and blend your data seamlessly using no-code components. Create even the most complex transformations in just a few clicks.

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Get full control over your revenue drivers

Precisely attribute conversions and sales to marketing activities to see which of your efforts, channels, and customer journeys deliver business results.

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Ready-to-use dashboard templates to start analyzing right away

Use them as is for the shortest time to value or customize to fit your specific goals. Already using Tableau, Power BI, or Looker Studio? Push unified data directly to your favorite BI tools.

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Dashboard

Cross-channel analytics

Dashboard

Paid ads analytics

Dashboard

Paid search analytics

Dashboard

Paid social analytics

Organic social analytics

Dashboard

eCommerce

Bring order to data chaos

So people from your team can actually use it to find insights.

Custom field mapping

Easily align and standardize fields across different platforms without manual intervention.

Multi-currency reporting

Automatically convert currencies to standardize metrics for consistent reports across global campaigns.

Language standardization

Translate campaign metadata like titles and descriptions into one language for easier analysis.

Smart naming convention decoding

Automatically turn complex campaign names into clear, structured fields
to make filtering and grouping easy.

Any data challenge, solved your way

Turn fragmented marketing data into actionable insights. Choose from 15+ ready-to-use templates or customize workflows to fit your specific goals — no code, no limits.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury

Senior Media Analyst at Activision

Any data challenge, solved your way

Turn fragmented marketing data into actionable insights. Choose from 15+ ready-to-use templates or customize workflows to fit your specific goals — no code, no limits.

Any data challenge, solved your way

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Analysis-ready
data in a snap

Automate your marketing data pipeline

Pre-built transformations

Efficiency boost

Faster time to value

Configure transformation pipelines in no time

Build any custom transformations

Get full control over your revenue drivers

Custom solution for your business needs

Ready-to-use dashboard templates to start analyzing right away