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Revenue Data Platform

Our data platform covers the complete lifecycle of your marketing data: from extraction to BI analytics.

Unlimited data sources

Automated data normalization

BI dashboard templates

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AI Agent

Our AI Agent covers up to 92% questions traditionally addressed to marketing analysts. Uncover hidden insights.

Instant insights. Just ask AI

For both technical and business users

We don't share data with third parties

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Program: Improvado @ SXSW 2024

Your fastest path to marketing intelligence and analytics.

Data extraction & Loading

Own your data

Improvado extracts over 48,000 metrics and dimensions from 500+ data sources and loads it to any destinations. This enables your company to gain and retain full data ownership.

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data transformation

Easily harmonize data

Our revenue data platform features MCDM or Marketing Common Data Model. It's a powerful engine allowing data analysts and business user to employ modeling templates as well as custom models.

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campaign governance

Your campaigns go as planned

With deep marketing domain expertise and the power of AI, Improvado allows marketers to automatically check campaigns against 80+ guidelines, such as budget pacing, naming taxonomies, targeting compliance, brand safety, and more.

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Improvado ai agent

Democratize data analysis and interpretation

Building reports or discovering insights with AI Agent is as simple as asking a question in plain English and getting your answer as text, tables, and charts. Save up to 92% resources spend on marketing analytics and intelligence.

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data visualization

Clear-cut dashboards for your favorite BI platform

Improvado features pre-built marketing dashboard templates that seamlessly connect to your normalized marketing dataset. This allows for rapid analytics deployment, dramatically cuts time-to-insight, and comes with extensive customization options.

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