Octoboard alternatives for marketing teams

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Octoboard alternatives for marketing teams

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Octoboard alternatives for marketing teams

Whether you currently using Octoboard or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Octoboard alternatives for marketing teams

No items found.

Whether you currently using Octoboard or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Whether you currently using Octoboard or trying to get a better understanding of your options when it comes to collecting marketing data, this article was meant to help you.

Thanks to marketing data aggregation tools like Supermetrics, Improvado, Funnel.i, and Adverity, it's easier than ever to automate all your marketing data into reports and dashboards — cutting out 40+ hours/week of wasted time building manual reports.

Now your marketing data can be available for you in real time. So you can make quick optimizations to your campaigns and improve ROI.

In order to figure out which tool is best for you and your business, please read on.

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Getting started is easy. Be up and running in minutes

We're here to help with any questions
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Octoboard is a software organization based in Ireland that offers a piece of software called Octoboard. Octoboard offers business hours, 24/7 live, and online support. Octoboard features training via documentation. The Octoboard software suite is SaaS software. Octoboard is data visualization software, and includes features such as analytics, content management, dashboard creation, and filtered views.

Website:
Year founded:
2017
Company size:

Octoboard

Octoboard is a software organization based in Ireland that offers a piece of software called Octoboard. Octoboard offers business hours, 24/7 live, and online support. Octoboard features training via documentation. The Octoboard software suite is SaaS software. Octoboard is data visualization software, and includes features such as analytics, content management, dashboard creation, and filtered views.

Year founded
2017
Company size

Octoboard

Octoboard is an all-in-one reporting tool that has a variety of capabilities. It's available in options for businesses, investors, and marketing agencies.
For businesses it provides a performance dashboard and for investors it provides a dashboard to enable them to receive updates on the companies in their portfolio. Agencies can use it for client reporting and offer their clients the ability to add branding to all their reports.
It is an all-in-one tool and has a variety of features that includes integrations, data security, data visualization, interactive dashboards, analytics, and more than 100 predefined templates.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Looks great.
  • Value for money.
  • Custom business dashboards.
  • Good support.
  • Integrations.

Cons

  • Lacks certain customization options

Pricing

Pricing starts at €25 a month and it has a variety of other plans depending on the needs of the company.

Alternatives

Cut your Analytics, SEM & SEO reporting time in half. Gather your marketing data in easy-to-use digital marketing reporting dashboard software.

Year founded:
2011
Company size:
10 - 50

DashThis

Cut your Analytics, SEM & SEO reporting time in half. Gather your marketing data in easy-to-use digital marketing reporting dashboard software.

http://dashthis.com
Year founded
2011
Company size
10 - 50

DashThis

Dashthis is an automated marketing reporting tool that allows businesses to create reports quickly and efficiently. By automating marketing reports, it saves marketers a lot of time and they're able to get valuable insights from their marketing data in a fraction of the time compared to other tools. This means that marketers can stop wasting time looking for data and instead spend their time to make decisions based on their data.
And when it comes to data, it features integrations with over 34 marketing platforms where marketers can get their data from.
It's used by digital marketing agencies, various SMBs, as well as several internationally recognized brands.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

  • Intuitive to use.
  • Depth of functionality.
  • Very flexible.
  • A variety of integrations.
  • Excellent customer support.

Cons

  • Can get expensive.
  • Lack of certain integrations.
  • Can do with more customization.

Pricing

Pricing starts at $33 a month for the individual plan that has three dashboards and goes up to $499 a month for the enterprise plan which has 100 dashboards.

Alternatives

What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

Year founded:
2001
Company size:
50 - 200

Klipfolio

What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

https://www.klipfolio.com/
Year founded
2001
Company size
50 - 200

Klipfolio

Who should use Klipfolio?

The BI tool is designed for those with no data warehousing experience or IT knowledge, providing a library of pre-built visualizations, dashboards, and reports. Courses and live support are offered to help users as well. Even with the support, however, Klipfolio is known particularly for having a learning curve.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Integrates with more than 100 integrates with 145 tools
  • Customization, including data sources, dashboards, and visualizations
  • Library of pre-built visualizations and dashboards

Cons

  • Steep learning curve to fully utilize the many features
  • Dashboard and reports can sometimes take a while to load
  • Technical knowledge may be needed for beyond pre-built options

Pricing

Klipfolio provides several different plans for businesses and agencies. The company also offers an option of choosing an annual plan and get the first 3 months free.

Alternatives

Easily build and display real-time dashboards for business so your team can see the metrics that matter. Connect your data sources without coding.

Year founded:
2010
Company size:

Geckoboard

Easily build and display real-time dashboards for business so your team can see the metrics that matter. Connect your data sources without coding.

http://geckoboard.com
Year founded
2010
Company size

Geckoboard

Geckoboard’s dashboarding software makes it easy for companies to communicate key data to their teams. By using it, teams have access to over 60 integrations, and they can choose from well-designed live visualizations, and easily share them with other team members whether they’re in the office or working remotely.
It was designed for companies who want to inspire a data-informed culture in their team, and it's used by small and medium size businesses to quickly set up live TV dashboards that focus their teams and motivates them to hit their goals and react to any issues faster.
Some of its features include data integration, interactive dashboards, analytics, widgets, and predefined templates.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

  • Excellent customer support
  • Well-designed dashboards
  • Integrations
  • Intuitive and easy to use

Cons

  • Lacks responsiveness
  • Lacks certain customization options
  • Documentation could be improved

Pricing

Pricing starts at $28 per month when billed annually for the Starter Plan and goes up to $219 per month for the Team Plus Plan. An Enterprise Plan is also available that offers custom pricing.

Alternatives

What is Grow? Grow is a BI tool that lets users aggregate their business data from many different data sources for real-time analysis.

Year founded:
2014
Company size:
50 - 200

Grow

What is Grow? Grow is a BI tool that lets users aggregate their business data from many different data sources for real-time analysis.

https://www.grow.com/
Year founded
2014
Company size
50 - 200

Grow

Who should use Grow?

Grow is best for businesses that require easy access to their data from numerous sources for analysis in real time, including sources such as SaaS applications, databases, and spreadsheets. The platform provides users with a way to create customized dashboards and provides custom support with no assistance needed from a developer. For those without knowledge of SQL, however, there can be a slight learning curve, but pre-built reports are available as an easier option.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Data can be viewed in real time
  • Boasts more than 150 integrations

Cons

  • Slight learning curve if you aren’t familiar with SQL
  • Data isn’t that granular
  • Platform can be buggy or slow at times

Pricing

Pricing for Grow is on a custom basis, so you will have to contact the company to get any pricing details.

Alternatives

Datapine offers a lean Business Intelligence software that helps non-technical users to explore, visualize and share their data like never before.

Year founded:
2012
Company size:
10 - 50

Datapine

Datapine offers a lean Business Intelligence software that helps non-technical users to explore, visualize and share their data like never before.

http://datapine.com
Year founded
2012
Company size
10 - 50

Datapine

Datapine is business intelligence software and a dashboarding platform that focuses on self-service, while also offering several advanced analytics features like predictive analytics and intelligent data alerts. At its core, though, lies its dynamic and interactive real-time dashboards that makes it easy to share data insights within the company with ease.
It helps non-technical users to easily explore, visualize, and share their data in real-time. It also features dozens of integrations from marketing analytics, databases, social media data, CRM, and ERP data.
With its intuitive interface, companies can make sense of their data and gain valuable insights from it.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

  • Impressive data analysis features
  • Simplicity and ease of use
  • Integrations
  • Multiple dashboards

Cons

  • Not many machine learning features
  • Can’t test a customized on-site version for free
  • Some features not as easy to use

Pricing

Pricing starts at $249 per month for the Basic Plan and goes up to $1099 per month for the Branding and Embedded Plan that features embedded dashboards and complete branding.

Alternatives

AgencyAnalytics helps digital marketing agencies build automated reports for clients. SEO, PPC, social media and more (40+ integrations).

Year founded:
2009
Company size:
1 - 10

AgencyAnalytics

AgencyAnalytics helps digital marketing agencies build automated reports for clients. SEO, PPC, social media and more (40+ integrations).

http://agencyanalytics.com
Year founded
2009
Company size
1 - 10

AgencyAnalytics

AgencyAnalytics is a reporting platform that helps marketing agencies to monitor all their clients’ marketing campaigns in one central place. It helps them to generate reports and dashboards for social analytics, third-party integrations, and SEO auditing.
Its key features include automated reporting, dashboard management, and custom dashboards that allow companies to present data through a variety of charts and statistic widgets. It also has a variety of SEO tools and its rank tracker tool helps businesses to monitor site performance where users can choose to view data from specific locations or to view their global data.
AgencyAnalytics has over 60 integrations with a variety of other tools and platforms.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

  • Automated reporting software.
  • Live dashboards.
  • Complete view of data.
  • Well-designed.
  • Integrations.

Cons

  • Dashboard set up could be a bit easier.
  • White label customization options somewhat limited.
  • Pricing can be confusing.

Pricing

Pricing starts at $49.00 a month for the Freelancer Plan and goes up to $399 per month for the Enterprise Plan.

Alternatives

Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.

Year founded:
2012
Company size:
10 - 50

Databox

Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.

http://databox.com
Year founded
2012
Company size
10 - 50

Databox

Databox is a cloud-based business analytics platform that businesses can use to view various key performance indicators and generate reports from a single interface. it's suitable for small and large businesses and offers mobile apps for both Android and iOS devices.
With it, it's possible for businesses to collect all their data in one place using a drag and drop editor, visualize performance trends, and monitor progress toward their goals. This allows them to make more informed decisions and collaborate to keep their business performance on track.
To do all this it has features like goal tracking, daily and weekly scorecards, alerts and insights, and the ability to calculate metrics from a variety of sources. it also features several one-click integrations.
Databox has over 70 integrations which include: PostgreSQL, MySQL, AWS Redshift, Microsoft SQL Azure, Microsoft SQL Service, Google BigQuery, Snowflake.

Company rating
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Pros

  • Customizable dashboards.
  • Flexibility.
  • Visualization options.
  • Well designed.
  • Ease of use.

Cons

  • Reports lack some customization options.
  • Some options have a steep learning curve.
  • Some integrations are a bit lacking.

Pricing

Pricing starts at $49.00 for the Basic Plan and goes up to $248.00 for the Business Plan. There is also a free plan available that's limited to three data sources and three dashboards.

Alternatives

What is Datorama? Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.

Year founded:
2012
Company size:
200 - 500

Datorama

What is Datorama? Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.

https://datorama.com/
Year founded
2012
Company size
200 - 500

Datorama

Who should use Datorama?

Highly technical marketing teams or teams with engineering resources. You will need to know SQL in order to use Datorama effectively.

They do focus specifically on the marketing dilemma, and they claim to have every integration possible (even ones that don't offer API connections, which is questionable?). The biggest challenge I see with Datorama is that the software is very technical and complex. Often teams need to hire an implementation engineer that knows the Datorama coding language, just to get it set up properly or to make any changes.

However, once you do have it set up properly, the tool is pretty powerful. Datorama may be too expensive for some companies, especially given the fact that you'll need to upgrade to a premium level if you want access to a customer service rep.


Company rating
4.0
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Pros

  • Claim to have 400 marketing integrations (*but it's impossible to find a list anywhere on their site)
  • Powerful visualization capability

Cons

  • Steep learning curve as the platform is not very intuitive
  • Difficult to set up new campaigns or make changes without an implementation engineer
  • You can only view your data through the Datorama dashboard, you can't export it, save it as a file, or view it on the BI tool of your choice.
  • Customers are charged by the number of lines of data, which can be very cost prohibitive if you have numerous campaigns running.
  • Naming conventions are confusing. Some metrics are named very differently from how they appear in the source.
  • Access to a customer service rep is an up-charge.
  • Getting data to a workable state is a really manual process
  • Database solution is not provided
  • Cross-channel comparison is limited

Pricing

Datorama charges customers based on lines of data. If users have several campaigns running, this can get rather expensive.

Alternatives

Get all your marketing data in one place

We're here to help with any questions
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