Octoboard alternatives for marketing teams

Looking for the best alternatives to the Octoboard? Here is the list of top 10 competitors of the Octoboard in 2021 with a brief review of their pros, cons, and pricing.

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Octoboard is a software organization based in Ireland that offers a piece of software called Octoboard. Octoboard offers business hours, 24/7 live, and online support. Octoboard features training via documentation. The Octoboard software suite is SaaS software. Octoboard is data visualization software, and includes features such as analytics, content management, dashboard creation, and filtered views.

Website:
https://octoboard.com
Year founded::
2017
Company size:

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Octoboard is an all-in-one reporting tool that has a variety of capabilities. It's available in options for businesses, investors, and marketing agencies.
For businesses it provides a performance dashboard and for investors it provides a dashboard to enable them to receive updates on the companies in their portfolio. Agencies can use it for client reporting and offer their clients the ability to add branding to all their reports.
It is an all-in-one tool and has a variety of features that includes integrations, data security, data visualization, interactive dashboards, analytics, and more than 100 predefined templates.

Use Cases

Pricing

Pricing starts at €25 a month and it has a variety of other plans depending on the needs of the company.

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Top 10 Alternatives to Octoboard in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

Get a demo

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Get a tour around the product from the Improvado team

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Cut your Analytics, SEM & SEO reporting time in half. Gather your marketing data in easy-to-use digital marketing reporting dashboard software.

Year founded:
2011
Company size:
10 - 50

DashThis

Cut your Analytics, SEM & SEO reporting time in half. Gather your marketing data in easy-to-use digital marketing reporting dashboard software.

http://dashthis.com
Year founded
2011
Company size
10 - 50

DashThis

Dashthis is an automated marketing reporting tool that allows businesses to create reports quickly and efficiently. By automating marketing reports, it saves marketers a lot of time and they're able to get valuable insights from their marketing data in a fraction of the time compared to other tools. This means that marketers can stop wasting time looking for data and instead spend their time to make decisions based on their data.
And when it comes to data, it features integrations with over 34 marketing platforms where marketers can get their data from.
It's used by digital marketing agencies, various SMBs, as well as several internationally recognized brands.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing starts at $33 a month for the individual plan that has three dashboards and goes up to $499 a month for the enterprise plan which has 100 dashboards.

Integrations

Pros

  • Intuitive to use.
  • Depth of functionality.
  • Very flexible.
  • A variety of integrations.
  • Excellent customer support.

Cons

  • Can get expensive.
  • Lack of certain integrations.
  • Can do with more customization.

Alternatives

What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

Year founded:
2001
Company size:
50 - 200

Klipfolio

What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

https://www.klipfolio.com/
Year founded
2001
Company size
50 - 200

Klipfolio

Klipfolio is a cloud-based tool that allows you to visualize your data using a dashboarding tool. As a simple (yet extensive) dashboard tool, it allows you to link marketing and sales data sources using API integrations. As such, Klipfolio transforms and projects your data in a way that is easy to understand, track, and relate to your KPIs. Additionally, using their real-time feature, you can view data over time, allowing you to make historical comparisons to assess your business’ progress.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Klipfolio provides several different plans for businesses and agencies. The company also offers an option of choosing an annual plan and get the first 3 months free.

Integrations

Pros

  • Integrates with more than 100 integrates with 145 tools
  • Customization, including data sources, dashboards, and visualizations
  • Library of pre-built visualizations and dashboards

Cons

  • Steep learning curve to fully utilize the many features
  • Dashboard and reports can sometimes take a while to load
  • Technical knowledge may be needed for beyond pre-built options

Alternatives

Easily build and display real-time dashboards for business so your team can see the metrics that matter. Connect your data sources without coding.

Year founded:
2010
Company size:

Geckoboard

Easily build and display real-time dashboards for business so your team can see the metrics that matter. Connect your data sources without coding.

http://geckoboard.com
Year founded
2010
Company size

Geckoboard

Geckoboard is a dashboard that functions in real-time, providing you with all your essential performance metrics. Geckboard’s dashboard offers you a simple way to communicate key metric developments with your team. With over 60 data sources available, and feature-rich visualization options, you can easily share data with members of your team. Moreover, you can distribute data through multiple channels, including monitors, browser tabs, and mobile phones.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing starts at $28 per month when billed annually for the Starter Plan and goes up to $219 per month for the Team Plus Plan. An Enterprise Plan is also available that offers custom pricing.

Integrations

Pros

  • Excellent customer support
  • Well-designed dashboards
  • Integrations
  • Intuitive and easy to use

Cons

  • Lacks responsiveness
  • Lacks certain customization options
  • Documentation could be improved

Alternatives

What is Grow? Grow is a BI tool that lets users aggregate their business data from many different data sources for real-time analysis.

Year founded:
2014
Company size:
50 - 200

Grow

What is Grow? Grow is a BI tool that lets users aggregate their business data from many different data sources for real-time analysis.

https://www.grow.com/
Year founded
2014
Company size
50 - 200

Grow

Grow is a business intelligence platform that doesn’t require users to have advanced coding skills. Despite its simplicity, Grow enables teams within organizations to make data-driven strategic decisions. Through the interplay of data warehousing, ETL, and visualization, organizations using Grow can access and explore their data to obtain novel insights.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Pricing for Grow is on a custom basis, so you will have to contact the company to get any pricing details.

Integrations

Pros

  • Data can be viewed in real time
  • Boasts more than 150 integrations

Cons

  • Slight learning curve if you aren’t familiar with SQL
  • Data isn’t that granular
  • Platform can be buggy or slow at times

Alternatives

Datapine offers a lean Business Intelligence software that helps non-technical users to explore, visualize and share their data like never before.

Year founded:
2012
Company size:
10 - 50

Datapine

Datapine offers a lean Business Intelligence software that helps non-technical users to explore, visualize and share their data like never before.

http://datapine.com
Year founded
2012
Company size
10 - 50

Datapine

Datapine is business intelligence software and a dashboarding platform that focuses on self-service, while also offering several advanced analytics features like predictive analytics and intelligent data alerts. At its core, though, lies its dynamic and interactive real-time dashboards that makes it easy to share data insights within the company with ease.
It helps non-technical users to easily explore, visualize, and share their data in real-time. It also features dozens of integrations from marketing analytics, databases, social media data, CRM, and ERP data.
With its intuitive interface, companies can make sense of their data and gain valuable insights from it.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing starts at $249 per month for the Basic Plan and goes up to $1099 per month for the Branding and Embedded Plan that features embedded dashboards and complete branding.

Integrations

Pros

  • Impressive data analysis features
  • Simplicity and ease of use
  • Integrations
  • Multiple dashboards

Cons

  • Not many machine learning features
  • Can’t test a customized on-site version for free
  • Some features not as easy to use

Alternatives

Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.

Year founded:
2012
Company size:
10 - 50

DataBox

Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.

http://databox.com
Year founded
2012
Company size
10 - 50

DataBox

Databox is a cloud-based business analytics platform that businesses can use to view various key performance indicators and generate reports from a single interface. it's suitable for small and large businesses and offers mobile apps for both Android and iOS devices.
With it, it's possible for businesses to collect all their data in one place using a drag and drop editor, visualize performance trends, and monitor progress toward their goals. This allows them to make more informed decisions and collaborate to keep their business performance on track.
To do all this it has features like goal tracking, daily and weekly scorecards, alerts and insights, and the ability to calculate metrics from a variety of sources. it also features several one-click integrations.
Databox has over 70 integrations which include: PostgreSQL, MySQL, AWS Redshift, Microsoft SQL Azure, Microsoft SQL Service, Google BigQuery, Snowflake.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing starts at $49.00 for the Basic Plan and goes up to $248.00 for the Business Plan. There is also a free plan available that's limited to three data sources and three dashboards.

Integrations

Pros

  • Customizable dashboards.
  • Flexibility.
  • Visualization options.
  • Well designed.
  • Ease of use.

Cons

  • Reports lack some customization options.
  • Some options have a steep learning curve.
  • Some integrations are a bit lacking.

Alternatives

What is Datorama? Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.

Year founded:
2012
Company size:
200 - 500

Datorama

What is Datorama? Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.

https://datorama.com/
Year founded
2012
Company size
200 - 500

Datorama

Datorama is an analytics and business intelligence platform that aims to helps marketers unify their data across platforms into a single source of truth.

Company rating
4.0
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Use Cases

Pricing

Datorama charges customers based on lines of data. If users have several campaigns running, this can get rather expensive.

Integrations

Pros

  • Claim to have 400 marketing integrations (*but it's impossible to find a list anywhere on their site)
  • Powerful visualization capability

Cons

  • Steep learning curve as the platform is not very intuitive
  • Difficult to set up new campaigns or make changes without an implementation engineer
  • You can only view your data through the Datorama dashboard, you can't export it, save it as a file, or view it on the BI tool of your choice.
  • Customers are charged by the number of lines of data, which can be very cost prohibitive if you have numerous campaigns running.
  • Naming conventions are confusing. Some metrics are named very differently from how they appear in the source.
  • Access to a customer service rep is an up-charge.
  • Getting data to a workable state is a really manual process
  • Database solution is not provided
  • Cross-channel comparison is limited

Alternatives

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