Rule Creation with New AI Agent

Create data governance rules instantly using natural language, with automatic preview and deployment.

Overview

The new AI Agent for Marketing Data Governance enables users to create governance rules effortlessly using natural language. Instead of manually configuring complex rules, users simply describe the requirement, and the agent:

Generates a preview of the rule logic in action (using actualdata).
Upon confirmation, the rule is deployed automatically.
Within 15 minutes, it becomes visible and active on the Governance Dashboard to monitor compliance.

This streamlined workflow significantly reduces setup time and complexity.

How to Use

Write the rule in natural language:

~For example: "Alert me if yesterday's spend increased by more than 25% compared to the day before."
~Or: "Flag campaigns with average viewability below 75% over the past 7 days."

‍Preview the rule results:

~The system shows you what the rule would flag, using real data —no need to write or review SQL.

‍Confirm and set parameters:

~Specify how often the rule should run(e.g., hourly, daily, weekly) and align it with data extraction schedules.
~Decide if the rule should be enabled immediately by setting its status.
~Provide notification details — who should be alerted.

‍Deployment:

~After confirmation, the rule is activated and appears on the dashboard within 15 minutes to start monitoring.

Use Cases

Metric Compliance: Monitor thresholds like CTR, spend changes, or viewability.
~Build a rule to notify me if CTR drops below 0.5% in any active campaign.
~Create a rule when CPC exceeds $5 in search campaigns.
Guideline Compliance: Apply internal marketing or campaign rules automatically.
~Create a rule to flag ads without UTM parameters in the URL.
~Build a rule that no campaign is running with the word ‘test’ in the name.
Budget Pacing: Detect sudden increases or discrepancies in daily spend.
~Build me a rule to check if yesterday’s spend increased by more than 25% compared to the day before.
~Create a rule to alert me if spend is zero for two consecutive days in an active campaign.

In addition, you can simply explore the Rule Library — it already contains 200+ pre-built rules across these categories, ready to be enabled or customized in just a few clicks.

Conclusions

This AI Agent dramatically simplifies rule creation for marketing data governance — no more manual setup or SQL. By using natural language input, automatic previews, and quick deployment, teams can enforce compliance, improve data quality, and drive faster, more confident decisions.