Snowplow is for companies who want to manage and control the collection and warehousing of their event-level data across all their platforms, in real-time.
Use Cases
Pricing
Integrations
Company rating
Easy to setup
Quality of support
3.5
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5
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Snowplow is for companies who want to manage and control the collection and warehousing of their event-level data across all their platforms, in real-time.
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.
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Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
Provides software development, test engineering, and data and analytics services.
What is Raven Tools? Raven Tools offers SEO tools, including SEO audit reports, and white label marketing reports. The platform offers performance metric reporting from various sources, including AdWords, Search Console, Google Analytics, Facebook, and more.
Raven tools seems to be best for agencies due to client reporting appearing to be a significant part of the toolkit, however, there are features that are also useful for in-house marketing teams and non-client focused marketers. You can use the platform to pull data for client reports from more than twenty sources, such as Google Analytics, Adwords, and Facebook. It also offers the ability to run regular website audits and manage link building campaigns.
The pricing for Raven Tools starts at $99 per month if you buy the tool for a year, or $109 if you choose the month-to-month subscription option. The company also offers a 14-Day free trial.
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