Alight Analytics alternatives for marketing teams

Are currently using the Alight Analytics or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Alight Analytics.

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What is Alight Analytics? ChannelMix by Alight Analyticsis a marketing analytics platform that aggregates and prepares data from a variety of data sources.

Website:
https://alightanalytics.com/
Year founded::
2007
Company size:
10 - 50

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Who should use Alight Analytics?

The platform claims to eliminate the marketing dilemma, gathering both offline and online data from various sources, including custom data sources and sales data. The tool then feeds the gathered data into whichever BI tool you care to use.

Use Cases

Pricing

Alight Analytics doesn’t provide information about the cost of its ChannelMix platform. You have to contact the company for a quote.

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Alight Analytics in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

Get a demo

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Get a tour around the product from the Improvado team

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What is SocialBakers? SocialBakers is an AI-powered social media marketing platform.

Year founded:
Company size:

SocialBakers

What is SocialBakers? SocialBakers is an AI-powered social media marketing platform.

https://www.socialbakers.com/
Year founded
Company size

SocialBakers

Who should use SocialBakers?

SocialBakers is ideal for marketers and agencies managing multiple social media accounts. The platforms is designed to be user-friendly and save time, allowing you to easily manage and monitor various social media accounts using a single tool. Users can manage and track all of the major social platforms, including Twitter, Facebook, YouTube, Instagram, Pinterest, Google+, and LinkedIn.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

The base plan (Professional Plan) for SocialBakers starts at $20 per social profile.

Integrations

Pros

  • Intuitive platform
  • Dashboards are easily configurable
  • Manage numerous social media accounts in one platform

Cons

  • You need to spend more money if you need more insightful data
  • Doesn’t provide data in real-time
  • Limit for time range
  • Everything has extra cost.

Alternatives

What is Databox? Databox pulls all of your data from various sources into a single destination, allowing you to track performance and explore insights in real-time.

Year founded:
Company size:

Data Box

What is Databox? Databox pulls all of your data from various sources into a single destination, allowing you to track performance and explore insights in real-time.

https://databox.com/
Year founded
Company size

Data Box

Who should use Databox?

Databox is designed to be used by businesses both small and large, but some find that it can be challenging to connect al external data sources. Users can connect to several limited data sources, including the basic ones like Google Analytics, Adwords, Facebook Ads, and Salesforce, as well as import data from their own databases. The platform provides users with a single dashboard that displays KPIs and can generate reports but does not integrate with visualization platforms.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Databox offers a wide range of plans, including a free plan and agency pricing. The free plan is very limited in what’s offered.

Integrations

Pros

  • Customizable dashboards
  • Visualization tools are typically easy to set up
  • Variety of templates available

Cons

  • Lacks a wide amount of functionality in some areas
  • Difficult to customize metrics. Unable to set custom date ranges.
  • Limited number of client accounts
  • Custom queries not offered with free and basic plans
  • Can be challenging to connect all external data sources

Alternatives

What is Raven Tools? Raven Tools offers SEO tools, including SEO audit reports, and white label marketing reports. The platform offers performance metric reporting from various sources, including AdWords, Search Console, Google Analytics, Facebook, and more.

Year founded:
Company size:

Raven Tools

What is Raven Tools? Raven Tools offers SEO tools, including SEO audit reports, and white label marketing reports. The platform offers performance metric reporting from various sources, including AdWords, Search Console, Google Analytics, Facebook, and more.

https://raventools.com/
Year founded
Company size

Raven Tools

Who should use Raven Tools?

Raven tools seems to be best for agencies due to client reporting appearing to be a significant part of the toolkit, however, there are features that are also useful for in-house marketing teams and non-client focused marketers. You can use the platform to pull data for client reports from more than twenty sources, such as Google Analytics, Adwords, and Facebook. It also offers the ability to run regular website audits and manage link building campaigns.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

The pricing for Raven Tools starts at $99 per month if you buy the tool for a year, or $109 if you choose the month-to-month subscription option. The company also offers a 14-Day free trial.

Integrations

Pros

  • Gathers data from numerous sources into a clean visual display
  • Customizable reporting

Cons

  • Lack of keyword rank tracking
  • Audit isn’t always updated to match Google
  • Crawl reports can take a long time to complete
  • Customizable reports can be troublesome to initially set up and automate initially
  • Can be difficult to find information in the many sections of the dashboard

Alternatives

What is BigQuery? BigQuery is Google's fully managed, cloud-based, low cost enterprise data warehouse for analytics. You can focus on analyzing data to find meaningful insights using familiar SQL The tool allows you to run fast, SQL-like queries against multi-terabyte datasets in seconds, giving you real-time insights about your data.

Year founded:
Company size:

BigQuery

What is BigQuery? BigQuery is Google's fully managed, cloud-based, low cost enterprise data warehouse for analytics. You can focus on analyzing data to find meaningful insights using familiar SQL The tool allows you to run fast, SQL-like queries against multi-terabyte datasets in seconds, giving you real-time insights about your data.

https://cloud.google.com/bigquery/
Year founded
Company size

BigQuery

Who should use BigQuery?

BigQuery is great for businesses who only want to pay for what they use. With the platform’s “pay-per-use” pricing, Google BigQuery offers a low-cost SQL-based data warehouse that can be fairly useful for companies with smaller budgets for analytics.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Google BigQuery does pricing on a “pay-per-use” basis, meaning users only pay for what they use.

Integrations

Pros

  • It is easy to get started on it.
  • Cloud-based/No need for installing on own devices
  • Pay-per-use

Cons

  • Some learning curve if not experienced in IT
  • Lack of scheduled queries.
  • Visualising large data datas is not very intuitive

Alternatives

What is Redshift? Amazon Redshift is a data warehouse and a part of the popular Amazon Web Services. This data analysis tool is perfect for storing your data. The platform is an analytical, fully-managed data warehouse that is capable of handling petabyte-scale data and enables analysts to run queries from it within seconds. Redshift offers limitless scalability on Amazon’s architecture, with no up-front costs.

Year founded:
Company size:

Amazon Redshift

What is Redshift? Amazon Redshift is a data warehouse and a part of the popular Amazon Web Services. This data analysis tool is perfect for storing your data. The platform is an analytical, fully-managed data warehouse that is capable of handling petabyte-scale data and enables analysts to run queries from it within seconds. Redshift offers limitless scalability on Amazon’s architecture, with no up-front costs.

https://aws.amazon.com/redshift/
Year founded
Company size

Amazon Redshift

What is Redshift?

Amazon Redshift is a data warehouse and a part of the popular Amazon Web Services. This data analysis tool is perfect for storing your data. The platform is an analytical, fully-managed data warehouse that is capable of handling petabyte-scale data and enables analysts to run queries from it within seconds. Redshift offers limitless scalability on Amazon’s architecture, with no up-front costs.


Redshift is a cost-effective tool for data warehousing, analyzing nearly any data type using standard SQL. The Amazon Web Services platform allows you to automate the majority of common administrative tasks to monitor, manage, and scale your data warehouse. Redshift continuously monitors the health of the cluster, and automatically re-replicates data from failed drives and replaces nodes when needed.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing for Amazon Redshift starts from $0.25 per hour for one Redshift instance, up to $1,000 per terabyte per year for larger deployments.

Integrations

Pros

  • Redshift keeps all of our data together for analytics
  • Allows users to store our large datasets in easily accessible databases.
  • Redshift clusters are quick and easy to deploy.

Cons

  • Some of the data analytics are difficult based on the size and clarity of data.
  • Optimizing databases can be difficult at times.
  • Because it is its own database with it's own syntax you can't 100% use postgres syntax or plug-ins directly.
  • Doesn't have many options for desktop clients

Alternatives

Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.

Year founded:
Company size:

Starfish

Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.

https://www.starfishetl.com/
Year founded
Company size

Starfish

Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.

Starfish helps companies enhance their customer targeting by accumulating data from their CRM to gain insights about their customers. The system extracts sales and other customer data from the CRM module and then links that data to support functions including finance and operations.

The Starfish dashboard is easy to use and helps users generate useful reports for running effective marketing campaigns and launching new products.

The software is quite useful for companies that depend heavily on customer feedback. Information from customer-centric social media pages like Facebook and Twitter is relayed on to Starfish ETL system, which is then used to develop new product strategies.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

The Starfish software is priced based on cloud and online migration services. Cloud migration starts from $495 per month while on migration pricing plan starts at $1495 per month. There are dedicated pricing plans available for CRM integration as well. These are based on the size of the organization and can go up to $1000 a month.

Integrations

Pros

  • Easy to use and simple to understand.
  • Flexible and robust system, easily integrable with any database.
  • A dedicated team of support professionals to resolve user queries.
  • User feedback is taken in to account to make improvements in the software.

Cons

The system not efficient enough for a large migration of data.

Alternatives

Jasper is one of the most robust business intelligence solutions available in the market today. This ETL marketing tool can easily integrate with some of standard data management systems including Hadoop, Google Analytics, and Cassandra.

Year founded:
Company size:

Jasper

Jasper is one of the most robust business intelligence solutions available in the market today. This ETL marketing tool can easily integrate with some of standard data management systems including Hadoop, Google Analytics, and Cassandra.

https://community.jaspersoft.com/
Year founded
Company size

Jasper

Jasper is one of the most robust business intelligence solutions available in the market today. This ETL marketing tool can easily integrate with some of standard data management systems including Hadoop, Google Analytics, and Cassandra.

Jasper can be acquired as software as a service (SAAS) as well. This means that the tool is hosted on the cloud and users can perform all their data manipulation operations without deploying it on site. This makes Jasper one of the most affordable ETL marketing solutions in the market, costing nearly $1 per hour on AWS.

Jasper comes with multiple predefined reports that are viewed when required. The software engineers at Jasper soft have also introduced a smartphone app that allows users to keep a check on their data from anywhere at any time.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

  • Great web interface with dynamic and colorful reports.
  • Can connect with non-standardized SQL data sources as well.
  • Various diagnostic resources available for quick fixes in the software.
  • Helpful customer support staff.

Cons

  • Great web interface with dynamic and colorful reports.
  • Can connect with non-standardized SQL data sources as well.
  • Various diagnostic resources available for quick fixes in the software.
  • Helpful customer support staff.

Alternatives

Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

Year founded:
Company size:

Parabola

Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

https://parabola.io/
Year founded
Company size

Parabola

Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

Once all the different data resources are available on screen, they can be linked together to form a database schema. This is then used by the administrator to gain useful insights into many different business elements including sales performance and business excellence.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Parabola is one of the cheapest options available in the market today. The software provider offers a free plan as well which includes a dedicated link to a single data resource of the client’s choice. Premium packages start from $9 a month. The price may vary based on the size of the organization, the number of rows being analyzed, and the frequency of data migration.

Integrations

Pros

  • One of the best technical support teams in the market.
  • Front page display makes sophisticated data extraction look easy.
  • Easy to understand for users with minimal data analytics experience.
  • No need to hire a dedicated resource to operate this tool.
  • Allows users to prepare complex reports in no time.

Cons

Some attractive features missing including a live streaming display.

Alternatives

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