Sep 6, 2023
There are three different ways to get your data from GA4:
GA4 API and GA4 Reports typically show the same values as they use the same pre-processed database tables, whereas Explorations and funnel reports load raw event and user-level data without relying on pre-processed database tables.
Also, Explorations and reports support different fields and have other differences described here.
This may happen if GA4 has applied data thresholds. You can learn more here.
Data thresholds are applied to prevent anyone viewing a report or exploration from inferring the identity of individual users based on demographics, interests, or other signals present in the data.
The report with the applied threshold will show only values that meet the minimum data aggregation thresholds.
Usually, it happens for reports containing Total users metric and/or using demographics, interests, or other signals present in the data.
Remove Total users metric from the report or remove dimensions that add too much granularity (use fewer dimensions and or dimensions with lower cardinality).
Learn more about the Sessions metric here.
GA4 Users metric shows the total number of unique users who have visited the website during the selected period. You can calculate the number of unique users for any requested period.
For example, User A who visited the website on Day 1 and Day 2 will be counted as one unique user for the period [Day 1...Day 2]. Thus, the total users number for the period is not equal to the sum of users per each day from this period. For daily report types "Users" metric could be compared only with single-day value, not period.
Instead of using Daily reports, create Weekly/Monthly reports that will show the correct user count for the week/month.
Also, data thresholds applied in GA might be a reason for the data discrepancy. Learn more here. Missing data or under-reporting of metrics.
When you extract a report that surfaces a large amount of data, you might notice less common values grouped under an (other) row.
This could be a reason for some lost values in a database, even if you still see these values in GA4 Explorations or in filtered GA4 reports. Learn more here.
Due to limitations on the Improvado side, there are currently six metrics that are incompatible with the default ```Date``` field:
Please, try to avoid using them in your reports.
Free Form report in Improvado don't currently support custom metrics and custom dimensions.