Google Campaign Manager integrates with other solutions, allowing you to get insights across campaigns that you can use to optimize your media strategy and creative.
Differences between Google Campaign Manager by Profile and Google Campaign Manager by Advertiser integrations
Google Campaign Manager platform has a complicated hierarchy of accounts:
Inside your account, you have different accounts of GCM customers.
Google Campaign Manager customers have multiple advertisers.
And for sharing purposes there are user profiles that have access to a limited set of Google Campaign Manager customers. User profiles can be associated with your account so you have access to a number of Google Campaign Manager customers.
We have 2 types of Google Campaign Manager integrations:
Google Campaign Manager (by Advertiser) - we use all advertisers from each of your DCM customers.
Google Campaign Manager (by Profile) - we use every user profile associated with your account.
You can choose the most convenient integration. There are pros and cons for each:
Google Campaign Manager (by Advertiser)
Google Campaign Manager (by Profile)
Pros:
Cons:
Pros:
Cons:
Large amount of Report types (31)
For some GCM customers that have a really large amount of advertisers, the total time for extraction takes a while (due to rate limits)
No restrictions about user profiles/GCM customers. Can extract everything.
Limited set of report types (3)
A lot of configuration possibilities - you can extract only needed advertisers. Much faster for large GCM customers
Schema information
Google Campaign Manager (by Advertiser)
The schema information shows all report types you can use to extract data from Google Campaign Manager.
Google Campaign Manager (by Profile)
The schema information shows all report types you can use to extract data from Google Campaign Manager.
Setup guide
Follow our setup guide to connect Google Campaign Manager to Improvado.
Click the Data Sources in the left navigation bar. Categories on the Data sources page group all available platforms. Use a search to find the required one.
Click on the Google Campaign Manager tile.
Authorize your Google Campaign Manager account via OAuth. Before authorization, please, make sure that you are signed in to the account you want to extract data from.
Grant Improvado your permission to:
Permission
Description
View and manage your DoubleClick Campaign Manager's (DCM) display ad campaigns
Upload creatives
Download placement tags
Export/import trafficking sheets
View and manage DoubleClick for Advertisers reports
Run your reports
Create new reports
After the connection process is completed successfully, the Google Campaign Manager connection will appear in your Connected sources list.
When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.
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