Google Campaign Manager

Updated on

Oct 19, 2023


Google Campaign Manager integrates with other solutions, allowing you to get insights across campaigns that you can use to optimize your media strategy and creative.

Differences between Google Campaign Manager by Profile and Google Campaign Manager by Advertiser integrations

Google Campaign Manager platform has a complicated hierarchy of accounts:

  • Inside your account, you have different accounts of GCM customers.
  • Google Campaign Manager customers have multiple advertisers.
  • And for sharing purposes there are user profiles that have access to a limited set of Google Campaign Manager customers. User profiles can be associated with your account so you have access to a number of Google Campaign Manager customers.

We have 2 types of Google Campaign Manager integrations:

  • Google Campaign Manager (by Advertiser) - we use all advertisers from each of your DCM customers.
  • Google Campaign Manager (by Profile) - we use every user profile associated with your account.

You can choose the most convenient integration. There are pros and cons for each:

Google Campaign Manager (by Advertiser) Google Campaign Manager (by Profile)
Pros: Cons: Pros: Cons:
Large amount of Report types (31) For some GCM customers that have a really large amount of advertisers, the total time for extraction takes a while (due to rate limits) No restrictions about user profiles/GCM customers. Can extract everything. Limited set of report types (3)
A lot of configuration possibilities - you can extract only needed advertisers. Much faster for large GCM customers

Schema information

Google Campaign Manager (by Advertiser)

The schema information shows all report types you can use to extract data from Google Campaign Manager.

Google Campaign Manager (by Profile)

The schema information shows all report types you can use to extract data from Google Campaign Manager.

Setup guide

Follow our setup guide to connect Google Campaign Manager to Improvado.

  1. Click the Data Sources in the left navigation bar.
    Categories on the Data sources page group all available platforms. Use a search to find the required one.
  2. Click on the Google Campaign Manager tile.
  1. Authorize your Google Campaign Manager account via OAuth. Before authorization, please, make sure that you are signed in to the account you want to extract data from.
  1. Grant Improvado your permission to:
Permission Description
View and manage your DoubleClick Campaign Manager's (DCM) display ad campaigns Upload creatives
Download placement tags
Export/import trafficking sheets
View and manage DoubleClick for Advertisers reports Run your reports
Create new reports

  1. After the connection process is completed successfully, the Google Campaign Manager connection will appear in your Connected sources list.
  2. When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.
  1. To extract data from the connected sources, check the instruction on how to set up data extraction.


No items found.


Troubleshooting guides

Check out troubleshooting guides for
Google Campaign Manager


You can find information about the latest API changes in the official Release notes.

Frequently asked questions

No items found.
☶ On this page
Related articles
No items found.
No items found.


Improvado team is always happy to help with any other questions you might have! Send us an email.

Contact your Customer Success Manager or raise a request in Improvado Service Desk.