Bing Ads (Microsoft Advertising)

Updated on

Oct 19, 2023


Bing is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query.

Schema information

The schema information shows all report types you can use to extract data from Bing.

Setup guide

Follow our setup guide to connect Bing to Improvado.

  1. Click the Data Sources in the left navigation bar.
    Categories on the Data sources page group all available platforms. Use a search to find the required one.
  2. Click on the Bing tile.
  1. Authorize your Microsoft account via OAuth. Before authorization, please, make sure that you are signed in to the account you want to extract data from.
  2. Grant Improvado your permission to:
Permission Description
Sign you in Improvado will be able to sign you in, and assign a unique and anonymous ID to your account.
Maintain access to data you have given Improvado access to Allows Improvado to see and update the data you gave it access to, even when you are not currently using the app. This does not give Improvado any additional permissions.
Programmatic access to view and update your Microsoft Advertising info (Microsoft Advertising API Service) Allows you to sign in to the app with MFA and let the app access and update your Bing Ads info.

  1. After the connection process is completed successfully, the Bing connection will appear in your Connected sources list.
  2. When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.
  1. To extract data from the connected sources, check the instruction on how to set up data extraction.


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Troubleshooting guides

Check out troubleshooting guides for
Bing Ads (Microsoft Advertising)


You can find information about the latest API changes in the official Release notes.

Frequently asked questions

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Improvado team is always happy to help with any other questions you might have! Send us an email.

Contact your Customer Success Manager or raise a request in Improvado Service Desk.