{% docs-informer info title="Important" %}
To better understand the Improvado Marketing Common Data Model and how it works, you can check the Improvado MCDM Overview.
{% docs-informer-end %}
The UTM Audit recipe provides you with information about the types and quality of UTMs used in the customer data (only in Google Ads and Facebook). This information will help determine the feasibility of using UTMs to join with web analytics systems.
The final report contains a breakdown by the advertiser, campaign, ad set, destination URL, and quality of UTMs calculated on top of the destination URL.
This report also contained paid ads metrics such as spend, impressions, conversions, clicks, etc.
You can find the Demo Dashboard here.
Page 1 - UTM Analysis
Page 2 - List of Ad Sets
Page 3 - UTM Examples
Improvado team is always happy to help with any other questions you might have! Send us an email.
Contact your Customer Success Manager or raise a request in Improvado Service Desk.