Updated on
May 16, 2024
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To better understand the Improvado Marketing Common Data Model and how it works, you can check the Improvado MCDM Overview.
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The Paid Ads recipe provides you with a unified view of a wide range of advertising platforms, all providing information about daily campaign performance down to adset, ad level, creative or placement level.
Reports are divided into two types: Performance and Entity.
Basic Performance report contains all daily paid advertising metrics broken down by campaigns, ad sets, ad, and sometimes creative and placement.
In addition to the Basic Performance, reports with additional breakdowns are provided:
Entity reports provide additional properties for the main dimensions that used in performance reports, such as campaign status, campaign budget, adset start date and others.
You can find the Demo Dashboard here.
In Paid Ads recipe, data normalization steps are applied for geo, devices, age, and gender values. Learn more here.
Improvado team is always happy to help with any other questions you might have! Send us an email.
Contact your Customer Success Manager or raise a request in Improvado Service Desk.