Paid Ads

Updated on

May 16, 2024

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To better understand the Improvado Marketing Common Data Model and how it works, you can check the Improvado MCDM Overview.

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The Paid Ads recipe provides you with a unified view of a wide range of advertising platforms, all providing information about daily campaign performance down to adset, ad level, creative or placement level.

Reports are divided into two types: Performance and Entity.

Performance reports

Basic Performance report contains all daily paid advertising metrics broken down by campaigns, ad sets, ad, and sometimes creative and placement.

In addition to the Basic Performance, reports with additional breakdowns are provided:

  • Geo Performance
  • Device Performance
  • Age Performance
  • Gender Performance
Entity reports

Entity reports provide additional properties for the main dimensions that used in performance reports, such as campaign status, campaign budget, adset start date and others.

  • Campaign Entity
  • Adset Entity
  • Ads Entity
  • Creative Entity


You can find the Demo Dashboard here.

Technical Details

MCDM Data Dictionary


Tech Schema

Data Normalization

In Paid Ads recipe, data normalization steps are applied for geo, devices, age, and gender values. Learn more here.

Schema information

Setup guide


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Troubleshooting guides

Check out troubleshooting guides for
Paid Ads


Frequently asked questions

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Improvado team is always happy to help with any other questions you might have! Send us an email.

Contact your Customer Success Manager or raise a request in Improvado Service Desk.