Media Alpha

Updated on

Dec 17, 2023


‍Media Alpha uses technology and data science to help businesses optimize their customer acquisition efforts.

Schema information

The schema information shows all report types you can use to extract data from Media Alpha.

Setup guide

Follow our setup guide to connect Media Alpha to Improvado.

Step 1. Click the Data Sources in the left navigation bar.
Categories on the Data sources page group all available platforms. Use a search to find the required one.

Step 2. Click on the Media Alpha tile.

Step 3. To authorize your account, you need to fill in the MediaAlpha Report access field by following steps 3.1 - 3.3:

Step 3.1. Select the desired report in the Analytics menu of MediaAlpha UI.

Step 3.2. Click the Download via API button. At the top of the page, you will see a link - copy it.

Step 3.3. Enter a copied value into the Improvado authorization form.

For more information, please contact your Customer Success Manager.

Step 4. After completing the connection process, the Media Alpha connection will appear in your Connected sources list.

Step 5. When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.

Step 6. To extract data from the connected sources, check the instructions on how to set up data extraction.


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Troubleshooting guides

Check out troubleshooting guides for
Media Alpha


Frequently asked questions

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Improvado team is always happy to help with any other questions you might have! Send us an email.

Contact your Customer Success Manager or raise a request in Improvado Service Desk.