Updated on
Feb 2, 2026
Klaviyo is an e-commerce marketing automation platform for email marketing and SMS syncs your tech stack with your website store to scale your business.
Follow our setup guide to connect Klaviyo to Improvado.
Step 1. Click the Make a new Connection on the Connections page.
Categories on the Data sources page group all available platforms. Use a search to find the required one.
Step 2. Click on the Klaviyo tile.
Step 3. Authorize your Klaviyo account via OAuth. Before authorization, please, ensure you are signed in to the account you want to extract data from.
Step 4. Grant Improvado your permission to:
Step 5. After the connection is completed, the Klaviyo connection will appear in your Connected sources list.
Step 6. When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.
Step 7. To extract data from the connected sources, check the instruction on how to set up data extraction.
The schema information shows all report types you can use to extract data from Klaviyo.
You can find information about the latest API changes in the official Release notes.
If you want to closely replicate the numbers shown in the Klaviyo campaign report, you should use the Query Campaign Values endpoint. This endpoint aligns more closely with how the UI calculates campaign performance.
Campaign Stats is based on Query Metric Aggregates endpoint. The report provides event data aggregated by related campaigns. The date field represents when the event (e.g., email opened) happened, not when the campaign or flow email was sent.
Campaign Values is based on Query Campaign Values. The date field represents when the campaign or flow message was sent. Opens, clicks, revenue, orders, etc. will be associated with the message, no matter when they happen.
Improvado team is always happy to help with any other questions you might have! Send us an email.
Contact your Customer Success Manager or raise a request in Improvado Service Desk.
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